If you’re a business owner in Singapore and considering which social media platforms to advertise on, this article is especially for you! Regardless of whether you have little to no experience promoting your Singapore business or product, you can still learn a thing or two about social media marketing after reading this article.

Another concern is where to focus your business to maximise the digital presence. With a limited budget, these concerns are understandable, we will share what each platform offers and the various marketing budgets you might need. With this, you can utilize most of your marketing strategies or discover some you haven’t thought about yet.

Social media marketers working on a social media marketing campaign

There are several social media platforms that you can utilize to grow your market audience for your small business. These are the top social media platforms based on recent digital marketing statistics in 2024.

Social Media Platforms Great for Promoting Your Small Business

1. Facebook

Social Media Platform Great for Promoting Your Small Business Facebook

Facebook is the king of social media platforms in the modern age, and with 1.84 billion daily users worldwide, this is where you start trying to gain a larger audience for your small business. Whether you are a local or international seller, Facebook allows you to focus on local and international audiences. Hence, having a Facebook Page for your business will make it easier for people to locate you online. Introducing your company and its products to customers has never been easier than today.

Read more on Facebook Marketing.

2. Instagram

Social Media Platform Great for Promoting Your Small Business Instagram

Instagram is another great platform for using visuals and illustrations to attract more customers. You can also post videos, images, and stories and connect to your Facebook Page if you have it, which makes it easier for you to advertise across both social media platforms. If you are starting an online presence, it would be a mistake to have one, so why not get both Facebook and Instagram to achieve higher sales!

Besides promoting your products or services, Instagram is a great platform for audiences to share the goods you offer visually and do your marketing for you. For instance, if you provide visually stunning café food, Instagram would be a platform you would need to get on.

Read more on Instagram Marketing.

3. Twitter

Social Media Platform Great for Promoting Your Small Business Twitter

Twitter is another social media platform where users can share quick updates and real-time content. For businesses, this is great to showcase your customers and would-be prospects, not just your products but also the daily going-on at your company. Twitter allows you to interact quickly with people around you, which is excellent if you plan to interact with followers as part of your marketing strategy.

If you intend to promote your products in Singapore, note that Twitter is not as popular there. Still, it is popular in the United States, Europe and some parts of Southeast Asia, such as the Philippines.

4. YouTube

Social Media Platform Great for Promoting Your Small Business YouTube

Like Instagram, YouTube is a visual-driven platform, but the medium used here is videos. If your products and services are best showcased through their use, then video content is the way to go. Examples include products such as vacuum cleaners, juice blenders, and things such as workout regimes or furniture assembly.

YouTube is also great for showing ‘how-to’ content, which is great if you intend to generate interest for your wares first rather than promoting your product outright. For example, if you are selling organic/healthy noodles, you can create a video series on how to cook a meal with your noodle products and other ingredients.

Lastly, you can offer your YouTube platform to run ads with complementary products, earning advertising revenue.

In short, YouTube is great for promoting digital or physical products visually and creatively.

5. LinkedIn

Social Media Platform Great for Promoting Your Small Business LinkedIn

Previously a platform for office professionals to connect, today, LinkedIn is a platform for businesses to showcase and reach out to professionals in a business setting. LinkedIn is great for showcasing your work environment and office culture and a platform for hiring potential employees.

LinkedIn is an excellent platform to establish a presence if your business is involved with curating content or you intend to pursue a content strategy.

Read more on LinkedIn Marketing.

6. Reddit

Reddit is among the most active communities for informal discussions and user-generated content. That being said, it’s still common for businesses to promote their wares here as well, and you will have a lot of comments, questions, and general interaction with the communities here. However, expect negative comments if your product is not up to market quality, as Reddit is a no-holds-barred platform. But if you have a genuinely good product, expect word of mouth to happen much more quickly here than the rest of the social platforms.

Running Ads – How to start?

When looking at social media platforms in Singapore and their relevance for your small business, it’s important to focus on one or two platforms to start with based on your goals. The top platforms in Singapore include Facebook, Instagram, LinkedIn, and YouTube. Once you’re confident enough, you can consider expanding your presence online.

Also, retrieving your account might take a lot of effort if you get suspended on Facebook and Instagram, so be wary of what you plan to use for ads. Don’t run ads with unproven claims (especially for health products), and don’t run ads listing other competitors.

For more on this topic, check out our blog post on Facebook Advertising here.

Every social media platform also has its advertising strategy. What works on Facebook might not work for Instagram, so proper research is required, and it will come down to trial and error until you find out what works best for you.


When looking for the types of social media platforms today and their relevance for your small business, it’s essential to focus on one or two platforms. Once you’re confident, you can consider expanding your online presence and find relevant content for your target audience. New platforms such as TikTok can also attract the younger demographics, but make sure you have researched its suitability for your business.

Frequently Asked Questions:

Focus on one or two platforms to start. Utilize free features like Facebook Pages and Instagram posts. Create visual, engaging content showcasing your products/services. Run targeted paid ads once you have an audience.

Facebook and LinkedIn allow more text so blog posts and articles work well. Instagram and YouTube are very visual so focus on high-quality photos/videos. Twitter is good for real-time updates and news.

Social media ads can help greatly expand your reach and get your content in front of targeted audiences. Start small with a limited budget and experiment to see what messaging and targeting works.

Posting inconsistent, irrelevant content. Not engaging with followers. Running misleading or inappropriate ads. Ignoring negative comments/feedback. Not integrating platforms.

Read also: