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FirstCom Academy
FirstCom Academy
FirstCom Academy
FirstCom Academy

What Are Digital Tech Skills & Why Are They Important?

From digital marketing to data analysis, cybersecurity and more — digital tech skills encompass a wide range of competencies which are essential for businesses and their employees to thrive in today's digital-driven society.

As businesses in Singapore are placing significant emphasis on digitalisation, there is now a huge surge in requirements across all industries for Executives with digital tech skills. It is crucial to stay ahead of the curve by developing these skills sets that can help you become a highly sought-after candidate in today’s job market.
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Increased Employability

Digital tech skills are highly sought after by employers across industries. These skills are often prerequisites for many job roles, and possessing them can enhance employability and open up opportunities.

Increased Employability

Digital tech skills are highly sought after by employers across industries. These skills are often prerequisites for many job roles, and possessing them can enhance employability and open up opportunities.
Upskill and get certified

Improved Productivity

In-demand skills update your work practices, helping you work smarter by accomplishing more in less time, leading to better performance reviews, increased job satisfaction and better compensation.

Improved Productivity

In-demand skills update your work practices, helping you work smarter by accomplishing more in less time, leading to better performance reviews, increased job satisfaction and better compensation.
Upskill and be certified

Adaptability and Job Security

Acquiring digital tech skills can help you stay relevant in an ever-changing job market. This makes you resilient to future changes in the industry, improving job security.

Adaptability and Job Security

Acquiring digital tech skills can help you stay relevant in an ever-changing job market. This makes you resilient to future changes in the industry, improving job security.
Career progression

Career Advancement

Acquiring in-demand skills can lead to future job opportunities and advancements as companies look for experienced professionals who can bring a broad range of skills to the table.

Career Advancement

Acquiring in-demand skills can lead to future job opportunities and advancements as companies look for experienced professionals who can bring a broad range of skills to the table.

“Need to equip Singaporeans with in-demand skills as uncertainties shake job market” – Manpower Minister Tan See Leng

There is a pressing need to equip Singaporeans with the necessary skills to compete on a global scale, as shortening economic cycles and increasing market volatility bring about more frequent employment shocks.

This comes as the world faces rising uncertainties, from geopolitical tensions to inflationary pressures, said Manpower Minister Tan See Leng on Wednesday (Nov 2).

Workers have to take charge of their own career journey, including having the desire to refresh their skills and keep up-to-date with new developments, he said.

Businesses too, are encouraged to focus on their long-term transformation plans, including adopting innovations and digitalising their work processes, so they are more resilient to changes.

Need to equip Singaporeans with in-demand skills as uncertainties shake job market
Workers have to take charge of their career journey, including having the desire to refresh their skills and keep up-to-date with new developments, said Manpower Minister Tan See Leng. (File Photo: Jeremy Long)

Digital Marketing Skills

Content Creation Skills

Critical Soft Skills

Boost your career prospects by learning how to leverage digital channels and drive revenue for companies of all sizes.
Run Successful Google Search Engine Marketing (PPC and Display Ads)
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Search Engine Optimisation (SEO) Basic Techniques
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Making Business Decisions with Google Analytics
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How To Run Successful Facebook and Instagram Ad Campaigns To Increase Ad Revenue
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TikTok Essentials: Using the Platform and Creating Impactful Content
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Setting up TikTok Shop and Running Advertisements on TikTok
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Building Your Brand with LinkedIn Marketing
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Marketing on Xiao Hong Shu
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Learn how to effectively communicate your ideas and stand out in the workplace, improving your chances of promotion.
AI-Powered Content Marketing Techniques
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Talent Sourcing and Selection Techniques for Social Media Advertising
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Basic Storyboarding and Copywriting for Video Production on Social Media
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Storytelling Techniques and Theories for Creative Content Advertising
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Social Media Marketing with Video Creation
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Acquire cybersecurity skills and become a highly sought-after candidate with the growing need for businesses to safeguard digital assets.
Effective Manpower Management for Improved Productivity and Retention
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Crisis and Conflict Management
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Innovative Communication Methods using ChatGPT
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Effective Employee Communication Strategies
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Creative Idea Generation and Selection Techniques
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3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Why Learn At Firstcom Academy?

Companies That Have Entrusted Their Training To Us

Most publicly-reviewed training academy in Singapore with a high 4.8Google Review star ratingstars rating on Google logo Singapore Reviews

earnest lim google review

Ernest Lim

I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost.
distoria

dist0rtia

I did their Impactful photos for digital marketing course. Almost all the students were taking this for self-interest and made a great and fun class. Great and conducive space for learning. Breakfast and lunch was provided and there’s coffee/tea in the office.
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Ahmad Khairuddin

Had a great trainer, Jeff Goh teaching me LinkedIn and had such a fun time learning. Shawn Yeo, a trainer for Facebook and Instagram Ads giving me more valuable insights and analytical skills than what the course book offers.
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Angie Ong

First time in the course. The trainer is patience, clear and direct. Learning something new. Second class for photography- The instructor David made us laughs so much in the class. And you will feel not bored in the classroom.

Want to find out which skill and certification is the right fit for you?

Learn the most essential digital marketing strategies, content creation skills, website design trends and social media tools. Schedule a non-obligatory call with our friendly Education Consultants to find out more today!

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