Singapore’s top 2 social media platforms

Discover how digital marketing works by learning how brands effectively use popular social media platforms, Facebook and Instagram, to promote and reach their target audiences.

The Facebook and Instagram Fundamentals course promises a solid starting point for leveraging social media to your advantage, providing you with the skills to connect with Singapore audiences and grow your online presence in these key platforms. Gain practical skills and insights from industry professionals and expand your knowledge to keep up with the ever-changing world of social media.

Course Outline

  • Discover the basics of Facebook and Instagram and how they can benefit you in both your personal and professional life.
  • Learn how to create social media profiles and posts that resonates with your target audience.
  • Explore different content formats such as images, videos and stories.
  • Understand how to build and engage with your online community.
  • Learn how to measure success and optimise your social media strategy.
Traning skills acquired

Skills Acquired

  • Platform Familiarity: Understand the features and functionalities of Facebook and Instagram
  • Audience Analysis: Ability to analyse key metrics and demographics of your audience
  • Content Marketing Insight: Understand the significance of content marketing
  • Effective Comment Response: Develop skills in responding to different types of social media comments
Hands-on learning activities

Hands-on Learning Activities

  • Profile Creation: Create a Facebook and Instagram profile page by following the platform’s registration process
  • Business Page Setup: Set up your business page on Facebook and Instagram
  • Post Design and Publishing: Learn how to design and create engaging posts for Facebook and Instagram audiences
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Facebook, Instagram

Competency Assessment

Competency Assessment

  • Written & Case Study Assessment
    • Mechanics of social media platforms, Types of customer social media posts, Customer behaviours, interests and demographics
Join our 38,439+ learners in striving for a better future today.
Enrol Now by following the simple steps below!
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Christopher Puan
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Christopher Puan

Chris is an ACLP-trained facilitator who specialises in teaching Google Search Engine Marketing (SEM), and learners can expect a wealth of digital marketing knowledge gleaned from real-world campaigns.

David Aw
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David Aw

A highly experienced trainer with over 20 years of experience managing and coordinating projects in the high-pressure engineering, maritime and shipping industries.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Jeff Goh
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Jeff Goh

Jeff is a B2B and B2C marketing industry veteran with over 12 years of experience in strategic branding, digital marketing and UX design.

Joshua Judah
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Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Jocelyn Goh
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Jocelyn Goh

Jocelyn Goh has over 20 years of experience in retail, customer management as well as offline and online marketing and she is an ACTA-certified trainer.

Kenneth Cheok
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Kenneth Cheok

Kenneth focuses on training professionals on digital marketing topics such as social media marketing and search engine marketing.

Kent Toh
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Kent Toh

Kent has a track record of managing successful, high-budget, large-scale social media and paid search campaigns and also a WSQ certified ACTA trainer.

Kelvin Koo
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Kelvin Koo

Kelvin is an accomplished business leader and marketing consultant with a performance-driven approach that has won him dozens of marketing effectiveness awards.

Gold Poovan
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Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Qisti Razan Putra
course-information
Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Rachel Poo
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Rachel Poo

Rachel is not only an ACTA-certified trainer, she holds industry-relevant certifications from HubSpot, Google and YouTube.

Shawn Yeo
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Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands
Chinatown

Lifelong Learning Insitute (LLI) Training Centre

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Centre

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Chinatown Point Training Centre

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133 New Bridge Rd, #25-10, Chinatown Point Singapore 059413

Located at Chinatown Point, our Chinatown Training Centre is conveniently linked to the Chinatown MRT Station (NE4/DT19), just a 1-minute walk away from Exit E.


The centre offers a conducive and comfortable environment, equipped with modern facilities, such as projectors, laptop rentals, and Wi-Fi, to enhance your learning experience. A spacious and cosy lounge area is also available for you to relax and network with other learners and instructors.


You can also enjoy a variety of food choices during your break time, ranging from local delights to international cuisines within the mall.


Rated 4.9 Google Review star ratings stars by more than 20,096 happy learners on Google Reviews

zhongming thong

ZhongMing Thong

Ms Elaine Teo is really very understanding and knowledgeable. Knowledgeable on the current market trends in Facebook and Instagram. She is also very understanding in handling elderly folks with difficulties problems in the course notes.
....
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Google Reviews by SkillsFuture course participants

Sharmeen Khan

I am extremely impressed with my experience at FirstCom Academy. Enrolling in their courses was one of the best decisions I’ve made for my personal and future professional development. The academy’s commitment to excellence is evident in every aspect of their programs.
....
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Google Reviews by SkillsFuture course participants
Effective Employee Communication Strategies course review by Kevin Tan

Kevin Tan

Comfortable and clean environment to further enhance my skills for future prospects. Staff and trainer have excellent communication skillsets and are knowledgeable.
....
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Google Reviews by SkillsFuture course participants
Effective Employee Communication Strategies course review by Sleepingbaby-Saw

Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯
....
Read More
Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Facebook and Instagram Fundamentals course?
    The Facebook and Instagram Fundamentals course encompass knowledge and skills which are essential for leveraging these platforms' potential to reach audiences and achieve specific objectives such as brand awareness, community building, customer engagement, and advertising.
    How long does it take to complete the Facebook and Instagram Fundamentals course?
    It takes 2.5 days to complete this Facebook and Instagram Fundamentals course.
    What certificates do I get after completing the Facebook and Instagram Fundamentals course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Facebook and Instagram Fundamentals course?
    Please bring along a laptop as well as a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Facebook and Instagram Fundamentals course?
    You can click on "Enroll Now" button to proceed to the course registration page. Alternatively, you can also indicate your interest in the form at the bottom of this page, and our education consultant will get back to you.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
    Enroll Now