Creative Idea Generation and Selection Techniques for marketing strategy

Creative Idea Generation & Selection

Unleash your creative superpowers and dive into the captivating world of brainstorming. In this 2.5-day course, we celebrate out-of-the-box thinking and help you develop effective communication methods to present and challenge viewpoints when sharing ideas. You'll become a skilled facilitator of dynamic brainstorming sessions, integrating diverse perspectives to foster innovation.

Throughout the course, you'll gain the expertise to determine appropriate criteria for idea selection and take a critical approach to evaluating and shortlisting ideas based on their practical implementation. Be equipped with the tools to master idea presentation, lead engaging brainstorming sessions, and identify top-notch concepts among multiple ideas.

Course Outline

  • Learn how to effectively present, engage and challenge viewpoints when communicating ideas.
  • Techniques for facilitating brainstorming and integrating diverse perspectives for idea generation.
  • Understand how to determine appropriate criteria and take a critical approach to selecting ideas.
  • Evaluate and shortlist ideas based on practical implementation.
Creative Idea Generation and Selection Techniques, brainstorming at a table
Traning skills acquired

Skills Acquired

  • Idea Presentation: Master the art of effective idea communication techniques.
  • Idea Generation Facilitation: Become a champion in leading dynamic brainstorming sessions.
  • Criteria-Based Selection: Develop the knack for identifying the cream of the crop when presented with multiple ideas.
  • Emerging Trends Evaluation: Stay ahead of the curve by assessing cutting-edge trends and innovations.
  • Idea Evaluation and Shortlisting: Implement tools and techniques to objectively evaluate and shortlist ideas
Hands-on learning activities

Hands-on Learning Activities

  • Group Idea Communication: Engage in practical group discussions to apply effective idea communication methods and foster collaboration.
  • Dynamic Brainstorming Session: Facilitate a lively brainstorming session to practice idea generation techniques and encourage innovative thinking.
  • Criteria-Based Evaluation: Evaluate and prioritise ideas using criteria-based evaluation techniques to select the most promising concepts.
Competency Assessment

Competency Assessment

  • Factors to consider when selecting best approaches to communicate ideas
  • Select appropriate approaches to communicate ideas in an effective manner
  • Facilitate discussions to brainstorm and encourage idea generation
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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I am extremely impressed with my experience at FirstCom Academy. Enrolling in their courses was one of the best decisions I’ve made for my personal and future professional development. The academy’s commitment to excellence is evident in every aspect of their programs.
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Kevin Tan

Comfortable and clean environment to further enhance my skills for future prospects. Staff and trainer have excellent communication skillsets and are knowledgeable.
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Engelin Tan

The course is very educational to people who wish to upgrade their knowledge. It's quite easy to learn and adapt as the trainer is patient to give example so you can understand what you're being taught. Highly recommend!
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Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯
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Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Creative Idea Generation and Selection Techniques?
    Creative idea generation and selection techniques are methods used to generate a wide range of ideas and then select the most promising ones for further development or implementation.
    What can I do after the Creative Idea Generation and Selection Techniques course?
    You can effectively present, engage and challenge viewpoints when communicating ideas. You will be able to facilitate brainstorming and integrating diverse perspectives for idea generation. You will also be able to determine appropriate criteria and take a critical approach to selecting ideas based on practical implementation.
    How long does it take to complete the Creative Idea Generation and Selection Techniques course?
    It takes 2 days to complete this Creative Idea Generation and Selection Techniques course.
    What certificates do I get after completing the Creative Idea Generation and Selection Techniques course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Creative Idea Generation and Selection Techniques course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Creative Idea Generation and Selection Techniques course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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