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Rated 4.5 on SkillsFuture by over 39,673 Learners

*Based on the average of the trainees' feedback on the course's quality

Course Completion Outcomes

Streamline workflow

by leveraging third-party tools during the course to enhance Facebook ad campaigns

Analyse competitors

to enhance your advertising strategies by using Facebook page transparency

Utilise Facebook Ads Formats

and learn which ad types attract your desired target audience

Design with Canva

and create visually appealing Facebook ads during this training course

Optimise ads performance

by analysing and interpret data from Facebook campaign reports

Be a marketing specialist

and gain the skills to be efficient in Facebook and Instagram marketing during this course

Course Overview

Throughout the course, you'll gain hands-on experience using Facebook's powerful advertising tools, such as the Meta Business Suite and Facebook Ads Manager. You'll learn how to target the right audience, create engaging ad formats, and measure your campaign's success using key performance indicators. Our expert instructors will guide you through best practices and share real-world case studies to help you understand what works and what doesn't in the world of Facebook advertising.

In addition to Facebook, our course also covers Instagram marketing strategies. You'll discover how to create stunning visuals, write captivating captions, and leverage Instagram's unique features to build brand awareness and drive engagement. By the end of this course, you'll have a comprehensive understanding of how to run successful ad campaigns across both Facebook and Instagram.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Utilise Facebook Ads Library

Identify & analyse your competitors’ advertising strategies

Design Attractive Creatives on Canva

Create visually appealing and attention-grabbing images and videos that stop scrollers in their tracks and drive engagement.

Set Up an Advertising Campaign with Facebook Ads Manager

Put your newfound knowledge from this class into practice by setting up a real Facebook advertising campaign using Ads Manager.

Create an Instagram Marketing Strategy

Learn how to create captivating Instagram posts, stories and reels that showcase your brand’s unique personality and engage your target audience.

Platforms & Tools Introduced

Meta Business Suite, Canva

Competency Assessment

Written & Practical

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course

Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule

Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers

More than 110 ACTA/ACLP-certified trainers who are veterans in their field

Gain transferrable skills & see tangible results* you can measure within a year

Commute safely with sheltered walkways from MRTs to our learning institutions

Check out our learners' experience with FirstCom Academy's courses.

Frequently Asked Questions

What is Facebook Marketing?

Facebook marketing is the practice of using Facebook to promote a brand and maintain its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts. Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through ads of text, image or video.

What can I do after the Facebook Marketing course?

You can maximise your budget to run effective advertisements on Facebook and Instagram to generate leads for your business. You will be able to evaluate your advertisement campaigns using free tools provided such as Facebook Ads Manager. You will also be able to use social media as a tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers.

How long does it take to complete the Facebook Marketing course?

It takes 2.5 days to complete this Facebook marketing course.

What certificates do I get after completing the Facebook Marketing course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).

What do I need to bring for the Facebook Marketing course?

You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.

How do I register for the Facebook Marketing course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.

Which payment methods are accepted?

We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

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How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue