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Course Completion Outcomes

Streamline workflow

by leveraging third-party tools during the course to enhance Facebook ad campaigns

Analyse competitors

to enhance your advertising strategies by using Facebook page transparency

Utilise Facebook Ads Formats

and learn which ad types attract your desired target audience

Design with Canva

and create visually appealing Facebook ads during this training course

Optimise ads performance

by analysing and interpret data from Facebook campaign reports

Be a marketing specialist

and gain the skills to be efficient in Facebook and Instagram marketing during this course

Course Overview

Throughout the course, you'll gain hands-on experience using Facebook's powerful advertising tools, such as the Meta Business Suite and Facebook Ads Manager. You'll learn how to target the right audience, create engaging ad formats, and measure your campaign's success using key performance indicators. Our expert instructors will guide you through best practices and share real-world case studies to help you understand what works and what doesn't in the world of Facebook advertising.

In addition to Facebook, our course also covers Instagram marketing strategies. You'll discover how to create stunning visuals, write captivating captions, and leverage Instagram's unique features to build brand awareness and drive engagement. By the end of this course, you'll have a comprehensive understanding of how to run successful ad campaigns across both Facebook and Instagram.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Utilise Facebook Ads Library
Identify & analyse your competitors’ advertising strategies
Design Attractive Creatives on Canva
Create visually appealing and attention-grabbing images and videos that stop scrollers in their tracks and drive engagement.
Set Up an Advertising Campaign with Facebook Ads Manager
Put your newfound knowledge from this class into practice by setting up a real Facebook advertising campaign using Ads Manager.
Create an Instagram Marketing Strategy 
Learn how to create captivating Instagram posts, stories and reels that showcase your brand’s unique personality and engage your target audience.

Platforms & Tools Introduced

Meta Business Suite, Canva

Competency Assessment

Written & Practical

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Facebook Marketing?
Facebook marketing is the practice of using Facebook to promote a brand and maintain its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or "boosted" posts. Facebook Ads is the advertising platform of the social network Facebook that aims to promote products and services through ads of text, image or video.
What can I do after the Facebook Marketing course?
You can maximise your budget to run effective advertisements on Facebook and Instagram to generate leads for your business. You will be able to evaluate your advertisement campaigns using free tools provided such as Facebook Ads Manager. You will also be able to use social media as a tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers.
How long does it take to complete the Facebook Marketing course?
It takes 2.5 days to complete this Facebook marketing course.
What certificates do I get after completing the Facebook Marketing course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the Facebook Marketing course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Facebook Marketing course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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