Create Captivating Storylines For Effective Content Advertising

Effective content advertising relies on the art of storytelling, a powerful tool that can captivate audiences and leave a lasting impact on their minds. In this course, master the art of storytelling guided by Singapore’s premier production house — J-Team Productions.

Learn proven techniques to develop captivating plots, powerful narratives and relatable characters to drive your brand's advertising success. Learn creative and engaging storytelling, emotional storytelling for short videos on social media, and how to foster collaboration with creative teams for a successful production.

Course Outline

Course Ref. No.: TGS-2023021975 /  Mode of Training: Classroom

  • Learn how to craft engaging themes and plots capable of capturing audience attention.
  • Learn how to experiment with different storytelling styles and techniques to improve engagement.
  • Enhance character development and build emotional depth with viewers using character psychology principles.
  • Improve storylines by identifying loose ends and creating plot devices to convey events.
  • Adapt story narratives to meet production requirements and collaborate with creative teams for successful production.
Creative Idea Generation and Selection Techniques, writing down ideas
Traning skills acquired

Skills Acquired

  • Creative & Engaging Storytelling: Craft compelling themes and plots using storytelling elements, diverse styles and techniques to captivate audiences.
  • Build Robust Storylines: Enhance storylines with cohesive plots and emotional elements.
  • Adapt Narratives across Platforms: Create content which is accessible and adaptable across different platforms to reach out to your target audience.
  • Plan for Character Development and Plot Progression: Integrate emotional storytelling for short videos to be used on social media platforms.
Hands-on learning activities

Hands-on Learning Activities

  • Crafting Storylines & Narratives: Create captivating themes and original plots with audience engagement in mind
  • Incorporating Multimedia to your Story: Integrate visuals, audio, animations or interactive infographics to enhance your storytelling
  • Complete your Story: Identify and resolve loose ends in your narrative to enhance your storyline
    • By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.
Competency Assessment

Competency Assessment

  • Written & Practical
    • Produce a creative story for content advertising based on what was taught during the course
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
  • Funding validity period: 1 July 2023 – 30 June 2025

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Rated 4.9Google Review star ratings stars by more than 8211+ happy learners on Google Reviews

Sharmeen Khan

I am extremely impressed with my experience at FirstCom Academy. Enrolling in their courses was one of the best decisions I’ve made for my personal and future professional development. The academy’s commitment to excellence is evident in every aspect of their programs. Great, Clean & Conducive environment.
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Storytelling Techniques and Theories for Creative Content Advertising course review by jessy singh

Jessy Singh

In essence, I discovered tools (free and paid) that can be an asset to anyone hard at work to build the best platform achievable. I truly recommend this course to anyone aiming to succeed in their business or career. Now, my comprehension of SEM (Search Engine Marketing) helped me gain a stronger foundation in digital marketing. Classes were fun and interactive especially when I can freely ask questions to my instructors without feeling dumb. I truly recommend these courses to anyone with a private business or advancing their career. My instructor, Paul Tan was very helpful, entertaining and informative. this really helps when my mind is juggling work-related issues while staying focused. I'm very pleased with the time I invested in these classes. My instructor on Effective Presentation Skills, Shawn Yeo, was very animated, lively and informative. I recommend these classes here at FirstComp Academy. Clean, comfy, and conducive learning environment.
....
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Google Reviews by SkillsFuture course participants
Storytelling Techniques and Theories for Creative Content Advertising course review by zahideus

Zahideus

A very conducive place for a workshop with zero distractions. Trainer is really experienced and is able to relate to just about anything we, as sales persons, experience. Highly recommended!
....
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Storytelling?
    Storytelling is the art of conveying a narrative or a series of events through spoken or written means. It involves using creative techniques to engage an audience and deliver a compelling story with a beginning, middle, and end. Stories can be based on real-life experiences, fictional events, or a combination of both. Storytelling has been a fundamental part of human culture since ancient times and serves various purposes, such as entertaining, educating, preserving history, and conveying moral or cultural values.
    What is Content Advertising?
    Content advertising refers to a marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a target audience. It focuses on providing informative, entertaining, or educational content rather than directly promoting a product or service. The goal of content advertising is to build brand awareness, establish credibility, and ultimately drive profitable customer action. This can be achieved through various formats such as articles, blog posts, videos, infographics, podcasts, and social media content. By offering valuable content, businesses aim to capture the attention and interest of their target audience while subtly promoting their offerings.
    How long does it take to complete the Storytelling course?
    It takes 2.5 days to complete this Storytelling Techniques and Theories for Effective Content Advertising course.
    What certificates do I get after completing the Storytelling course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Storytelling course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Storytelling course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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