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Rated 4.5 on SkillsFuture by over 22,123 Learners
*Based on the average of the trainees' feedback on the course's quality

Course Completion Outcomes

Learn the art of storytelling

and craft compelling themes and plots using storytelling elements, diverse styles and techniques to captivate audiences

Expand audience reach

by creating content which is accessible and adaptable across different platforms

Drive brand awareness

with proven techniques to develop captivating plots, powerful narratives and relatable characters

Course Overview

Effective content advertising relies on the art of storytelling, a powerful tool that can captivate audiences and leave a lasting impact on their minds. In this course, master the art of storytelling guided by Singapore’s premier production house — J-Team Productions.

Learn proven techniques to develop captivating plots, powerful narratives and relatable characters to drive your brand's advertising success. Learn creative and engaging storytelling, emotional storytelling for short videos on social media, and how to foster collaboration with creative teams for a successful production.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Crafting Storylines & Narratives
Create captivating themes and original plots with audience engagement in mind
Incorporating Multimedia to your Story
Integrate visuals, audio, animations or interactive infographics to enhance your storytelling
Complete your Story
Identify and resolve loose ends in your narrative to enhance your storyline By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.

Competency Assessment

Written & Practical

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Storytelling?
Storytelling is the art of conveying a narrative or a series of events through spoken or written means. It involves using creative techniques to engage an audience and deliver a compelling story with a beginning, middle, and end. Stories can be based on real-life experiences, fictional events, or a combination of both. Storytelling has been a fundamental part of human culture since ancient times and serves various purposes, such as entertaining, educating, preserving history, and conveying moral or cultural values.
What is Content Advertising?
Content advertising refers to a marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a target audience. It focuses on providing informative, entertaining, or educational content rather than directly promoting a product or service. The goal of content advertising is to build brand awareness, establish credibility, and ultimately drive profitable customer action. This can be achieved through various formats such as articles, blog posts, videos, infographics, podcasts, and social media content. By offering valuable content, businesses aim to capture the attention and interest of their target audience while subtly promoting their offerings.
How long does it take to complete the Storytelling course?
It takes 2.5 days to complete this Storytelling Techniques and Theories for Effective Content Advertising course.
What certificates do I get after completing the Storytelling course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
What do I need to bring for the Storytelling course?
Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
How do I register for the Storytelling course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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