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Create Captivating Storylines For Effective Content Advertising
Effective content advertising relies on the art of storytelling, a powerful tool that can captivate audiences and leave a lasting impact on their minds. In this course, master the art of storytelling guided by Singapore’s premier production house — J-Team Productions.Learn proven techniques to develop captivating plots, powerful narratives and relatable characters to drive your brand's advertising success. Learn creative and engaging storytelling, emotional storytelling for short videos on social media, and how to foster collaboration with creative teams for a successful production.
Course Outline
Course Ref. No.: TGS-2023021975 / Mode of Training: Classroom
- Learn how to craft engaging themes and plots capable of capturing audience attention.
- Learn how to experiment with different storytelling styles and techniques to improve engagement.
- Enhance character development and build emotional depth with viewers using character psychology principles.
- Improve storylines by identifying loose ends and creating plot devices to convey events.
- Adapt story narratives to meet production requirements and collaborate with creative teams for successful production.
Skills Acquired
- Creative & Engaging Storytelling: Craft compelling themes and plots using storytelling elements, diverse styles and techniques to captivate audiences.
- Build Robust Storylines: Enhance storylines with cohesive plots and emotional elements.
- Adapt Narratives across Platforms: Create content which is accessible and adaptable across different platforms to reach out to your target audience.
- Plan for Character Development and Plot Progression: Integrate emotional storytelling for short videos to be used on social media platforms.
Hands-on Learning Activities
- Crafting Storylines & Narratives: Create captivating themes and original plots with audience engagement in mind
- Incorporating Multimedia to your Story: Integrate visuals, audio, animations or interactive infographics to enhance your storytelling
- Complete your Story: Identify and resolve loose ends in your narrative to enhance your storyline
- By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.
Competency Assessment
- Written & Practical
- Produce a creative story for content advertising based on what was taught during the course
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Step 2 (Select Date)
- Select the time slot to enroll the course
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Course Fees & Subsidies
SMEs | |
Course Fees | |
70% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Non SMEs | |
Course Fees | |
50% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above) | |
Course Fees (Before GST) | |
9% GST | |
70% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Singapore Citizens (21-39 years old) & PR | |
Course Fees (Before GST) | |
9% GST | |
50% SkillsFuture (SSG) Subsidy | |
Nett Fee |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
- Funding validity period: 1 July 2023 – 30 June 2025
Certification
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Learn from and interact with certified trainers with years of proven training and industry experience
Localised syllabus and case studies co-curated with proven subject matter experts
FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.
Unleash Your Potential with In-Person Training at Our Centers of Excellence
Elevate your skills through interactive learning experiences
Lifelong Learning Insitute (LLI) Training Center
Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.
Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.
Woods Square Training Center
Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.
It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!