TGS-2023021975
Digital Content Creation Courses
2.5 Days
Storytelling Techniques and Theories for Effective Content Advertising
Discover the proven techniques employed by Singapore’s premier production house, J Team Productions to develop exciting plots, powerful narratives and believable characters that captivate your audience and drive the success of your brand’s advertising.
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Rated highly by over
48,526 learners
48,526 learners
Rated 4.9 on 
with over 48,526 reviews
with over 48,526 reviews
*Based on the average of the trainees' feedback on the course's quality
Course Completion Outcomes
Learn the art of storytelling
and craft compelling themes and plots using storytelling elements, diverse styles and techniques to captivate audiences
Expand audience reach
by creating content which is accessible and adaptable across different platforms
Drive brand awareness
with proven techniques to develop captivating plots, powerful narratives and relatable characters
Course Overview
Effective content advertising relies on the art of storytelling, a powerful tool that can captivate audiences and leave a lasting impact on their minds. In this course, master the art of storytelling guided by Singapore’s premier production house — J-Team Productions.
Learn proven techniques to develop captivating plots, powerful narratives and relatable characters to drive your brand's advertising success. Learn creative and engaging storytelling, emotional storytelling for short videos on social media, and how to foster collaboration with creative teams for a successful production.
Learn proven techniques to develop captivating plots, powerful narratives and relatable characters to drive your brand's advertising success. Learn creative and engaging storytelling, emotional storytelling for short videos on social media, and how to foster collaboration with creative teams for a successful production.
Certification of Completion
With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
Outcome-Driven Learning
Hands-on Learning Activities
Crafting Storylines & Narratives
Create captivating themes and original plots with audience engagement in mind
Incorporating Multimedia to your Story
Integrate visuals, audio, animations or interactive infographics to enhance your storytelling
Complete your Story
Identify and resolve loose ends in your narrative to enhance your storyline
By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.
Competency Assessment
Written & Practical
Why Learn At FCA
Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions
Check out our learners' experience with FirstCom Academy's courses.
Frequently Asked Questions
What is Storytelling?
Storytelling is the art of conveying a narrative or a series of events through spoken or written means. It involves using creative techniques to engage an audience and deliver a compelling story with a beginning, middle, and end. Stories can be based on real-life experiences, fictional events, or a combination of both. Storytelling has been a fundamental part of human culture since ancient times and serves various purposes, such as entertaining, educating, preserving history, and conveying moral or cultural values.
What is Content Advertising?
Content advertising refers to a marketing strategy that involves creating and distributing valuable and relevant content to attract and engage a target audience. It focuses on providing informative, entertaining, or educational content rather than directly promoting a product or service. The goal of content advertising is to build brand awareness, establish credibility, and ultimately drive profitable customer action. This can be achieved through various formats such as articles, blog posts, videos, infographics, podcasts, and social media content. By offering valuable content, businesses aim to capture the attention and interest of their target audience while subtly promoting their offerings.
How long does it take to complete the Storytelling course?
It takes 2.5 days to complete this Storytelling Techniques and Theories for Effective Content Advertising course.
What certificates do I get after completing the Storytelling course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
What do I need to bring for the Storytelling course?
Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
How do I register for the Storytelling course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
Storytelling Techniques and Theories for Effective Content Advertising
Learners already enrolled
The course fee will be automatically subsidized during the online enrollment process.
View Full Pricing
Mode of training:
Classroom
Duration:
2.5 Days
Course Accreditation:
WSQ
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Course Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
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Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
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- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
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SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
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- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Note: SkillsFuture funding will not be available for our courses from 1 Jan – 31 Mar 2025. UTAP funding support will not be available for our courses from 1 Jan 2025 onwards.
- Funding validity period: 1 July 2023 – 30 June 2025