Facebook Ads is one of the most used digital marketing strategies in e-commerce. According to Facebook, approximately three million businesses worldwide are marketing their products and services through Facebook Ads.

The question, however, is: are Facebook Ads really important? Should you hop on to this tactic, or it’s just overhyped?

For a short answer – yes. Facebook Ads will do a lot for your brand. These benefits will revolve around visibility, reputation, and engagements. What makes this better is you can actually create and manage your Facebook marketing campaigns by yourself.

In this article, we will introduce what are Facebook Ads, and dig deeper into why you need Facebook Ads if you want to outdo your competitors.


What are Facebook Ads?

Example of a Facebook News Feed Ad

Example of a Facebook News Feed Ad

Facebook Ads refers to advertisements or paid marketing you see on Facebook. They come in many forms, namely the following:

  • Image
  • Video/ Gif
  • Carousel/Slideshow
  • Collection
  • Lead Form
  • Dynamic
  • Messenger
  • Stories

For a reference on how these formats look like, check out this guide on Facebook’s ad formats here.


Why Facebook Ads?

What makes Facebook advertising effective is its ability to let advertisers target a specific market. In this way, unlike randomly placed ads, you can rest assured that your posts will be seen by your target users.

More often than not, businesses, no matter which field, prefer Facebook Ads over Google Ads. Mainly, this is because the former is more accessible than the other. Users don’t have to visit an external website for you to be able to show your promotional materials. Also, if you don’t have a website, you don’t need to create one in order to show your wares.

Simply said, you can consider Facebook Ads as an online way of putting out flyers online.

If you are wondering as to whether Facebook Ads really work, here are the reasons as to why you should have Facebook Ads:


  1. Gives You a Higher Competitive Advantage

Facebook Ads mainly boost your business reach. Hence, by using this, you will have a higher competitive advantage in your field. Compared to other brands without Facebook Ads, you will surely stand out more.


  1. Ensures Targeted Marketing

The main advantage that you will get from Facebook Ads is targeted marketing. This means that your ads will reach relevant users instead of randomly generated ones.

For instance, if you’re running a shopping platform, e.g. a bunk bed ecommerce website, your social media campaigns will be shown to users who have previously searched about the product. This will open more opportunities for high-quality leads.


  1. Cost-Friendly Option in Digital Marketing

The cost of managing your campaigns on Facebook Ads will depend on the budget that you will set. This is why you can assure cost-friendly marketing. In addition, you will be able to choose between different metrics to focus on (per cost, impression, clicks) which will fulfill different aspects of marketing you need.

All in all, having Facebook Ads means having an increased exposure to the market, better credibility, and more chances for generating leads, engagements, and sales. Moreover, you can get this for more maintained advertising costs compared to using other platforms.


Can You Create Facebook Ads Alone?

Yes, you can create, manage, and maintain your Facebook Ads alone. This will not be easy if you’re a beginner in marketing, but over time, you can get used to it.

Here are some things that you can do to ensure effective campaign management:


1. Conduct Loads of Research

Whether you’re a beginner or expert, you have to conduct extensive research about your field, Facebook Ads, digital marketing, and other overlapping areas. In this way, you can gather the right knowledge and skills to execute Facebook Ads.


Keep in mind that this task is continuous and not just done before starting a campaign.


2. Evaluate Your Business Goals

One of the essential things that you need to know revolves around what you want to achieve. You can do this by evaluating your business goals. In particular, determine if you want to get more leads, downloads, clicks, or you simply want to be more visible in the market.


3. Set the Right Budget

It’s important that you don’t spend either too much or too little on ads. You have to customize your campaign’s settings according to what you can afford.

Generally, the success of your Facebook Ad campaigns will depend on how you do things, a.k.a. your strategy. On the side, investing a little time and effort can save you a lot of money in the long run.


Parting Words

Considering Facebook’s user base and the wide outreach of Facebook Ads, there are no questions as to why you need Facebook Ads if you want to outdo your competitors. This is the same as why it is used by a vast number of businesses all around the world.

If you want to maximize your brand’s reach, then Facebook ads is a great way to do this. By running well-optimised campaigns, you will be able to achieve your marketing goals faster. Facebook’s Ads platform is also easy to start and is more sustainable because of its comparatively low costs.

Should you be concerned if you are able to run Facebook ads by yourself, you can consider attending a Facebook Ads course by us at FirstCom Academy. Alternatively, if you want to outsource your social media marketing to a Facebook marketing agency, you can consider our parent company, FirstCom Solutions.


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