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Course Completion Outcomes

Track & analyse

campaign-specific metrics to measure effectiveness of campaign and goals

Make data-driven decisions

by generating comprehensive reports using Google Analytics 4

Get website insights

by analysing metrics like performance of websites, user behaviour and demographics of website visitors

Course Overview

Today’s companies are becoming more data-driven, relying on data insights to make wise business decisions and get ahead of the competition.

Google Analytics is the industry standard when it comes to web analytics that tell you more about customer behaviours and how they interact with websites. It is free-to-use software that is constantly updated with the latest AI technologies derived from Google.

Businesses that install and use Google Analytics on their website have a significant increase in online sales conversions.

This Google Analytics course in Singapore will teach you how to use Google Analytics 4 to extract valuable customer insights that can be used to attract new prospects, retain existing customers, and increase overall revenue for businesses today.

Enrol in our certified Google Analytics training to become a data-driven marketer through hands-on GA4 course learning.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Set up Google Analytics Account
Gain hands-on experience by setting up a Google Analytics account & creating GA4 properties
Create Goals, Audiences, & Exploration Reports
Create goals & custom events within GA4
Analyse Traffic, Engagement, & Conversion Reports
Analysis of traffic, engagement, and conversion reports in GA4
Utilise Google Analytics 4
Understand the features & functionality of GA4

Platforms & Tools Introduced

Google Ads, Google Keyword Planner, Google Trends

Competency Assessment

Case Study & Practical

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Google Analytics (GA)?
Google Analytics (GA) is a web analytics service that provides website traffic statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It collects data from your websites and apps to create reports that provide insights into your business.
Is the Google Analytics course worth it?
The curriculum aims to provide practical training using real-world case studies. Our learners develop in-demand data analytic skills through our Google Analytics course and receive a WSQ-SkillFuture Certificate upon completion.
What can I do after the Google Analytics course?
You can create and install Google Analytics on your website to analyse the website's audience and onsite behaviour. You will be able to interpret data regarding your website’s performance using Google Analytics to optimize the website for goal conversions. You will also be able to maximise your paid and non-paid marketing efforts based on data-driven decisions.
How long does it take to complete the Google Analytics course?
It takes 2.5 days to complete this Google Analytics course.
What certificates do I get after completing the Google Analytics course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the Google Analytics course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Google Analytics course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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