TGS-2021006973
Google Marketing Courses
2.5 Days
Making Business Decisions with Google Analytics
Learn how to use Google Analytics to extract valuable customer insights that can be used to attract new prospects, retain existing customers and increase overall revenue for your business today.
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Rated highly by over
48,526 learners
48,526 learners
Rated 4.9 on 
with over 48,526 reviews
with over 48,526 reviews
*Based on the average of the trainees' feedback on the course's quality
Course Completion Outcomes
Track & analyse
campaign-specific metrics to measure effectiveness of campaign and goals
Make data-driven decisions
by generating comprehensive reports using Google Analytics 4
Get website insights
by analysing metrics like performance of websites, user behaviour and demographics of website visitors
Course Overview
Today’s companies are becoming more data-driven, relying on data insights to make wise business decisions and get ahead of the competition.
Google Analytics is the industry standard when it comes to web analytics that tell you more about customer behaviours and how they interact with websites. It is free-to-use software that is constantly updated with the latest AI technologies derived from Google.
Businesses that install and use Google Analytics on their website have a significant increase in online sales conversions.
This Google Analytics course in Singapore will teach you how to use Google Analytics 4 to extract valuable customer insights that can be used to attract new prospects, retain existing customers, and increase overall revenue for businesses today.
Enrol in our certified Google Analytics training to become a data-driven marketer through hands-on GA4 course learning.
Google Analytics is the industry standard when it comes to web analytics that tell you more about customer behaviours and how they interact with websites. It is free-to-use software that is constantly updated with the latest AI technologies derived from Google.
Businesses that install and use Google Analytics on their website have a significant increase in online sales conversions.
This Google Analytics course in Singapore will teach you how to use Google Analytics 4 to extract valuable customer insights that can be used to attract new prospects, retain existing customers, and increase overall revenue for businesses today.
Enrol in our certified Google Analytics training to become a data-driven marketer through hands-on GA4 course learning.
Certification of Completion
With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
Outcome-Driven Learning
Hands-on Learning Activities
Set up Google Analytics Account
Gain hands-on experience by setting up a Google Analytics account & creating GA4 properties
Create Goals, Audiences, & Exploration Reports
Create goals & custom events within GA4
Analyse Traffic, Engagement, & Conversion Reports
Analysis of traffic, engagement, and conversion reports in GA4
Utilise Google Analytics 4
Understand the features & functionality of GA4
Platforms & Tools Introduced
Google Ads, Google Keyword Planner, Google Trends
Competency Assessment
Case Study & Practical
Why Learn At FCA
Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions
Check out our learners' experience with FirstCom Academy's courses.
Frequently Asked Questions
What is Google Analytics (GA)?
Google Analytics (GA) is a web analytics service that provides website traffic statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. It collects data from your websites and apps to create reports that provide insights into your business.
Is the Google Analytics course worth it?
The curriculum aims to provide practical training using real-world case studies. Our learners develop in-demand data analytic skills through our Google Analytics course and receive a WSQ-SkillFuture Certificate upon completion.
What can I do after the Google Analytics course?
You can create and install Google Analytics on your website to analyse the website's audience and onsite behaviour. You will be able to interpret data regarding your website’s performance using Google Analytics to optimize the website for goal conversions. You will also be able to maximise your paid and non-paid marketing efforts based on data-driven decisions.
How long does it take to complete the Google Analytics course?
It takes 2.5 days to complete this Google Analytics course.
What certificates do I get after completing the Google Analytics course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the Google Analytics course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Google Analytics course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
Making Business Decisions with Google Analytics
Learners already enrolled
The course fee will be automatically subsidized during the online enrollment process.
View Full Pricing
Mode of training:
Classroom
Duration:
2.5 Days
Course Accreditation:
WSQ
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Course Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
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Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
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- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
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SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
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- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Note: SkillsFuture funding will not be available for our courses from 1 Jan – 31 Mar 2025. UTAP funding support will not be available for our courses from 1 Jan 2025 onwards.