TGS-2020504750

Content Creation Courses

Improve Digital Marketing with Content Strategies

Learn how to implement a consistent content strategy and create high-quality content that builds trust and generates more leads for your business.

Mode of training:

Classroom In-Person Training

Duration:

2 Days

Course Accreditation:

WSQ

Course Fees & Subsidies Course Schedule Enroll Now

Content Strategies course Singapore discussion on laptop

Digital Marketing Content Strategies

Whether it is an appealing picture, product video or review article — today’s customers make purchase decisions based on content they’ve researched online.
Businesses who actively create and publish content receive more traffic, leads and generate 60% more sales than businesses without a content strategy.

Content marketing is a strategic marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant and valuable content, such as articles, videos, podcasts, and other media.

Building the right content marketing strategy can significantly impact a brand and business. Learn about different types of content and how to develop content strategy that maximises reach, drives engagement and improves conversions.

Course Outline

Course Ref. No.: TGS-2020504750 / Mode of Training: Classroom

Understand the different types of content available from videos to podcasts, infographics, articles and more.
Learn best practices and optimal workflows to create original content on a consistent basis.
Understand best practices when it comes to publishing and sharing different types of content.
Learn how you can use content marketing to grow your business by increasing traffic, brand awareness and lead generation.
Know how to develop, implement and manage a new content strategy from scratch or improve existing strategy.
Collect and analyse data to measure results and optimise future content strategy.

Content Strategies course Singapore discussion on whiteboard

Skills Acquired

Content Strategy Development & Implementation: Develop effective content strategies that align with organisational goals
Content Calendar Planning Expertise: Develop expertise in planning and organising content calendars
Content Conceptualisation, Creation & Publishing: Conceptualise and create engaging content across different formats, such as videos, infographics, & social media posts
Knowledge of Legal Compliance & Requirements: Gain knowledge of legal compliance related to content
Content Performance Analysis & Improvement: Analyse content performance using relevant metrics & analytics tools

Hands-on Learning Activities

Content Strategy Development: Engage in hands-on activities to develop a content strategy
- e.g. creating a 2-week content calendar
Digital Brand Storytelling: Explore the art of digital brand storytelling and its role in creating engaging content
Content Creation: Dive into the process of content creation by producing various types of content

Competency Assessment

Written & Oral
- Focuses on understanding the relationship between branding & content marketing, creating effective campaign briefs & evaluating legal requirements

Course Schedule

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Course Fees & Subsidies

SMEs
Course Fees	$800.00
SkillsFuture Subsidy: Up to 70% of course fee	-$560.00
Nett Fee	$240.00

Non SMEs
Course Fees	$800.00
SkillsFuture Subsidy: Up to 50% of course fee	-$400.00
Nett Fee	$400.00

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens(40 years and above)
Course Fees (Before GST)	$800.00
8% GST	$64.00
SkillsFuture Subsidy: Up to 70% of course fee	-$560.00
Nett Fee	$304.00

Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)	$800.00
8% GST	$64.00
SkillsFuture Subsidy: Up to 50% of course fee	-$400.00
Nett Fee	$464.00

Additional Support
SkillsFuture Credits eligible for Singapore citizens aged 25 & above
PSEA eligible for Singapore citizens aged below 30
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Subjected to individual’s eligibility and availability of SkillsFuture Credit.
Nett Fee are inclusive of GST charged based on the full course fees.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

Paya Lebar

Woodlands

Kallang Way

Paya Lebar Training Center

11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.

Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.

Woodlands Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.

It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!

Kallang Way HQ

158 Kallang Way, #03-10 Performance Building, Singapore 349245

Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.

Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.

Maximum skills transfer through hands-on on-premise training approach

Rated 4.8 stars by more than 5200+ happy learners on Google Reviews

Janelle Allysa Wong

It's good to up-skill myself during these changing digital times, and FCA has helped me better understand and adapt to the modern marketplace! Through the content marketing, video creation and SEM courses, I've gained valuable and essential knowledge to apply to my real life works. - and I've already seen positive results! Their courses are short and sweet, and I've learnt what I'd had studied typically in weeks or months in just two days. Their trainers are friendly, entertaining and up-to-date with current trends and always keep it upbeat in class too! Also, I get to interact and network with like-minded individuals, which is a plus point. I highly recommend anyone of any age to check out the wide range of courses they offer that will help you in your personal or business growth :)

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Google Reviews by SkillsFuture course participants

Soh Poh Soo Donald

Programmes like Social Media Marketing with Video Creation and Level Up Digital Marketing through Content Strategy gave me more insights to better understand how social media works and how to be more engaging with your target audience, as well as being able to be more "optimized for social media" be it in visuals or written content.

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Hakim Laili

The course has equipped me with the right strategies of digital marketing for me to start my own brand and learn more in depth of what digital marketing is all about. Highly recommended to those who want to gain insights about Digital Marketing 💯

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Derek L

I've taken the Level-up Digital Marketing through Content Strategies course with Trainer Malcolm and I've found the course to be very helpful. I would recommend anyone who is interested in Digital Marketing to take up this course first before taking other FCA courses as it will help them understand other courses better. Trainer Malcolm was also very informative, providing learners with his past experiences as examples so it makes the lesson easy to grasps.

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Caitlin Loo

I’ve just completed the 2 full day course on Leveling Up Digital Marketing through Content Strategies; students here would be able to learn about the fundamentals of content, and the steps to creating and planning marketing campaigns. It is a great start for anyone who is new to marketing as a whole. To add, my instructor (who is also on TikTok as a creator who I recognised on the 1st day lol) Janus is very engaging and energetic! I enjoyed this course wholly.

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Start Your Learning Journey with FirstCom Academy Today

Contact FirstCom Academy Singapore for digital marketing training courses

Frequently Asked Questions

What is Content Strategy?

Content strategy focuses on the planning, creation, and delivery of content, to achieve business goals. Content not only includes the words on the page but also the images and multimedia that are used.

What can I do after the Content Strategy course?

You can plan and implement a content strategy to consistently create and publish content on a regular schedule. You will be able to develop your own content marketing calendar using productivity tools like HubSpot or CoSchedule to save time and resources running digital campaigns. You will also be able to select the type of content suitable for your business and how they are to be used for different platforms such as Facebook, Instagram, TikTok, and your website.

How long does it take to complete the Content Strategy course?

It takes 2 days to complete this content strategy course.

What certificates do I get after completing the Content Strategy course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).

What do I need to bring for the Content Strategy course?

You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.

How do I register for the Content Strategy course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.