Creating Content with AI

Learn the smart way to conceptualise and create engaging content that resonates with your audience using your newly acquired writing skills and the assistance of AI tools.

Embrace the power of AI with tools like ChatGPT for generating text-based articles and Bing Image Creator for crafting striking images, learning how to integrate these technologies into your writing process. Understand not just the capabilities but also the limitations and ethical considerations of using AI in your content strategy like academic writing, enabling you to execute with proficiency and responsibility.

Whether you are aiming to build a new content strategy from the ground up or refine an existing one, this 2.5 days course equips you with the knowledge to develop, implement, and manage your content strategy effectively, enhancing your creative writing abilities.

Course Outline

  • Understand the different types of writing out there, from videos to podcasts, infographics, articles and more.
  • Learn best practices and optimal workflows to create original content on a consistent basis, utilising writing tools for efficiency.
  • Understand best practices when it comes to publishing and sharing different types of content.
  • Learn how to incorporate AI tools such as ChatGPT and Bing Image Creator to create text articles and images, a key component in creative writing.
  • Know how to develop, implement, and manage a new content strategy from scratch or improve an existing strategy with a focus on creative writing.
  • Understand AI capabilities, limitations, and guidelines for effective content strategy execution in the digital era of creative writing.

 

 

Traning skills acquired

Skills Acquired

  • Content Strategy Development & Implementation: Develop effective content strategies that align with organisational goals and promote academic success.
  • Content Calendar Planning Expertise: Develop expertise in planning and organising content calendars, an essential part of the creative writing programme.
  • Content Conceptualisation, Creation & Publishing: Conceptualise and create engaging content across different formats, such as videos, infographics, & social media posts, honing your creative writing craft.
  • Knowledge of Legal Compliance & Requirements: Gain knowledge of legal compliance related to content, important for creative writing programs.
  • Content Performance Analysis & Improvement: Analyse content performance using relevant metrics & analytics tools, a skill vital for creative writing programs.
Hands-on learning activities

Hands-on Learning Activities

  • AI Content Creation via ChatGPT & Bing Image Creator: Use AI tools effectively to create text articles and images instantly via text prompts, enhancing your creative writing techniques.
  • Content Strategy Development: Engage in hands-on activities to develop a content strategy, a core aspect of creative writing programmes.
  • Digital Brand Storytelling: Explore the art of digital brand storytelling and its role in creating engaging content, perfecting your writing style.
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

ChatGPT, Bing Image Creator

Competency Assessment

Competency Assessment

  • Written and Oral
    • Focuses on understanding the relationship between branding & content marketing, creating effective campaign briefs & evaluating legal requirements
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Rated 4.9Google Review star ratings stars by more than 8211+ happy learners on Google Reviews

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yunwei lee

It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
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Ernest Lim

I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost.
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Danish Fawzy

The courses provided was interesting and insightful. The trainers are friendly and shared their experince to make me better understand the content provided.
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Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What are AI-Powered Content Marketing Techniques?
    AI-powered content marketing techniques involve using artificial intelligence technology to enhance various aspects of content marketing. These techniques can streamline the creation, optimisation and distribution of content to better meet marketing goals.
    How long does it take to complete the AI-Powered Content Marketing Techniques course?
    It takes 2.5 days to complete the AI-Powered Content Marketing Techniques course.
    What do I need to bring for the courses under the AI-Powered Content Marketing Techniques course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    What certificates do I get after completing the AI-Powered Content Marketing Techniques course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    How do I register for the AI-Powered Content Marketing Techniques course?
    You can click on "Enroll Now" button to proceed to the course registration page. Alternatively, you can also indicate your interest in the form at the bottom of this page, and our education consultant will get back to you.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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