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Learn about the different types of content and publishing platforms available, current trends in content creation, and how you can make use of them to maximise reach, engagement and conversions in your digital marketing campaigns. At the same time, explore how marketers use calendars to organise content creation and publishing.
Content marketing is a strategic marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant and valuable content, such as articles, videos, podcasts, and other media. This marketing technique establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.
Building the right content marketing strategy can significantly impact a brand and business. Learn how to develop and execute a winning content marketing strategy. In this 2-day Content Marketing Strategy certification course, learn how to ideate and create valuable content that builds brand trust and acquires customers. You will gain in-depth knowledge and practical skills needed to become a successful content marketer and build narratives to make your marketing content engaging.
We see different types of content in our everyday lives, and sometimes we purchase products because of an appealing picture, video, article or review. Are you already applying these principles when marketing for your business?
In this comprehensive 2 days course, we will teach you about the various types of content and their suitability to be used for your business needs. There is also a need to consider the type of content to be used for different platforms such as Facebook, Instagram, Tik Tok, and your website, as using the wrong content may result in an adverse effect.
Learn about content creation that can continuously delight your audience and build their trust in your brand. Once you understand and can determine the type of content which is suitable for your business, it becomes easy to develop a content calendar in advance so that you don’t miss out on important dates and events where the right content posted on the right platform will bring you maximum effectiveness on brand awareness, engagement and conversions.
SMEs | |
---|---|
Course Name | Course Fees |
Improve Digital Marketing with Content Strategies (2 days) | $800.00 |
Up to 70% Subsidy by SkillsFuture Singapore | – $560.00 |
Course Fees Payable* | $240.00 |
Additional Support via Absentee Payroll** | $63.00 |
Non-SMEs | |
---|---|
Course Name | Course Fees |
Improve Digital Marketing with Content Strategies (2 days) | $800.00 |
Up to 50% Subsidy by SkillsFuture Singapore | – $400.00 |
Course Fees Payable* | $400.00 |
Additional Support via Absentee Payroll** | $63.00 |
SMEs | |
---|---|
Additional Support via Absentee Payroll | $63.00 |
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit | $216.00 |
Total Savings | $279.00 |
Non-SMEs | |
---|---|
Additional Support via Absentee Payroll | $63.00 |
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit | $360.00 |
Total Savings | $423.00 |
– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (21 – 39 years old) & PR | |
---|---|
Course Name | Course Fees (Inclusive of 8% GST) |
Improve Digital Marketing with Content Strategies (2 days) | $864.00 |
Up to 50% Subsidy by SkillsFuture Singapore | – $400.00 |
Nett Amount Payable* | $464.00 |
Singapore Citizens aged 40 years and above | |
---|---|
Course Name | Course Fees (Inclusive of 8% GST) |
Improve Digital Marketing with Content Strategies (2 days) | $864.00 |
Up to 70% Subsidy by SkillsFuture Singapore | – $560.00 |
Nett Amount Payable* | $304.00 |
*Nett Fees Payable are inclusive of GST charged based on the full course fees.
Course Certifications
Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive:
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