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Digital Marketing Content Strategies
Whether it is an appealing picture, product video or review article — today’s customers make purchase decisions based on content they’ve researched online.Businesses who actively create and publish content receive more traffic, leads and generate 60% more sales than businesses without a content strategy.
Content marketing is a strategic marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant and valuable content, such as articles, videos, podcasts, and other media.
Building the right content marketing strategy can significantly impact a brand and business. Learn about different types of content and how to develop content strategy that maximises reach, drives engagement and improves conversions.
Course Outline
Course Ref. No.: TGS-2020504750 / Mode of Training: Classroom
- Understand the different types of content available from videos to podcasts, infographics, articles and more.
- Learn best practices and optimal workflows to create original content on a consistent basis.
- Understand best practices when it comes to publishing and sharing different types of content.
- Learn how you can use content marketing to grow your business by increasing traffic, brand awareness and lead generation.
- Know how to develop, implement and manage a new content strategy from scratch or improve existing strategy.
- Collect and analyse data to measure results and optimise future content strategy.
Skills Acquired
- Content Strategy Development & Implementation: Develop effective content strategies that align with organisational goals
- Content Calendar Planning Expertise: Develop expertise in planning and organising content calendars
- Content Conceptualisation, Creation & Publishing: Conceptualise and create engaging content across different formats, such as videos, infographics, & social media posts
- Knowledge of Legal Compliance & Requirements: Gain knowledge of legal compliance related to content
- Content Performance Analysis & Improvement: Analyse content performance using relevant metrics & analytics tools
Hands-on Learning Activities
- Content Strategy Development: Engage in hands-on activities to develop a content strategy
- e.g. creating a 2-week content calendar
- Digital Brand Storytelling: Explore the art of digital brand storytelling and its role in creating engaging content
- Content Creation: Dive into the process of content creation by producing various types of content
Competency Assessment
- Written & Oral
- Focuses on understanding the relationship between branding & content marketing, creating effective campaign briefs & evaluating legal requirements
Course Schedule
Step 1 (Select Training Center)
Step 2 (Select Date)
- Select the time slot to enroll the course
- Available
- Selling Fast
- Full Enrollment
Course Fees & Subsidies
SMEs | |
Course Fees | $800.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$560.00 |
Nett Fee | $240.00 |
Non SMEs | |
Course Fees | $800.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$400.00 |
Nett Fee | $400.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $800.00 |
8% GST | $64.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$560.00 |
Nett Fee | $304.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $800.00 |
8% GST | $64.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$400.00 |
Nett Fee | $464.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
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Paya Lebar Training Center
Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.
Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.
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Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.
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Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.
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