TGS-2021010428

Social Media Marketing Courses

Building Your Brand with LinkedIn Marketing

Learn how to run LinkedIn ad campaigns that drive traffic, leads and networking opportunities for your personal brand.

Mode of training:

Classroom In-Person Training

Duration:

2.5 Days

Course Accreditation:

WSQ

Course Fees & Subsidies Course Schedule Enroll Now

LinkedIn Marketing

LinkedIn is the world’s largest professional network and the #1 platform for B2B marketing. This makes LinkedIn marketing an in-demand skill for many B2B businesses, with over 80% of companies in the space ranking LinkedIn knowledge as high priority when looking at prospective candidates.

For businesses aiming to generate qualified leads and build a network of influential contacts within the industry — there’s no other platform that can offer what LinkedIn has.

In this 2.5-day LinkedIn course, learn how to set up and optimise a LinkedIn profile for your business, as well as leverage LinkedIn Marketing to start developing business relationships and generate high-quality B2B leads.

Course Outline

Course Ref. No.: TGS-2021010428 / Mode of Training: Classroom

Create an optimised LinkedIn page to represent your business.
Manage your LinkedIn page to establish brand credibility and increase networking opportunities.
Learn about different LinkedIn ad types and how to create, publish and managed LinkedIn ads.
Learn effective LinkedIn advertising strategies to target, attract and influence senior decision-makers.
Make use of automation and campaign management tools to scale your advertising campaigns to improve outreach.
Use analytics and reports to evaluate campaign results and make adjustments to improve future campaigns.

Skills Acquired

Personal/Business Brand Building: Learn strategies to establish & enhance your personal / business brand on LinkedIn
Content Creation for Lead Generation: Create valuable content that captures the interest of your target audience on LinkedIn
Networking & Community Engagement: Discover the power of LinkedIn groups & learn how to participate in relevant communities
Targeted Advertising on LinkedIn: Gain proficiency in utilising LinkedIn Ads to reach your specific target audience
LinkedIn Ad Campaign Analysis: Analyse & evaluate the performance of your LinkedIn ad campaigns.

Hands-on Learning Activities

Set up a LinkedIn Page: Hands-on experience in setting up a LinkedIn page
Design & Create a LinkedIn Ad: Dive into the world of LinkedIn advertising by creating your own LinkedIn ad
Create a Successful LinkedIn Strategy for Brand Awareness: Explore the key elements of a successful brand awareness strategy

Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Digtal marketing and social media platforms

Competency Assessment

Written & Case Study
- Develop brand campaign ideas for products or services, Implement customer engagement & interaction strategies

Course Schedule

Step 2 (Select Date)

Select the time slot to enroll the course
Available
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Full Enrollment

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Course Fees & Subsidies

SMEs
Course Fees	$1200.00
SkillsFuture Subsidy: Up to 70% of course fee	-$840.00
Nett Fee	$360.00

Non SMEs
Course Fees	$1200.00
SkillsFuture Subsidy: Up to 50% of course fee	-$600.00
Nett Fee	$600.00

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens(40 years and above)
Course Fees (Before GST)	$1200.00
8% GST	$96.00
SkillsFuture Subsidy: Up to 70% of course fee	-$840.00
Nett Fee	$456.00

Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)	$1200.00
8% GST	$96.00
SkillsFuture Subsidy: Up to 50% of course fee	-$600.00
Nett Fee	$696.00

Additional Support
SkillsFuture Credits eligible for Singapore citizens aged 25 & above
PSEA eligible for Singapore citizens aged below 30
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Subjected to individual’s eligibility and availability of SkillsFuture Credit.
Nett Fee are inclusive of GST charged based on the full course fees.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

Paya Lebar

Woodlands

Kallang Way

Paya Lebar Training Center

11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.

Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.

Woodlands Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.

It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!

Kallang Way HQ

158 Kallang Way, #03-10 Performance Building, Singapore 349245

Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.

Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.

Maximum skills transfer through hands-on on-premise training approach

Rated 4.8 stars by more than 5200+ happy learners on Google Reviews

Melissa Chua

My trainer was Paul and he was very professional at delivering his lessons, giving us tips and insights based on his experience. Being well-versed in his area, I learnt ALOT from him in this LinkedIn class and I highly encourage anybody who wants to learn something new to sign up for the course! The material is very useful and easy to apply! Thank you FirstCom for the great learning environment and learning opportunity! 😊

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Google Reviews by SkillsFuture course participants

Hidayat Shariff

Took part in "Building your Brand With LinkedIn Marketing". Really helped me understand how important branding is and how LinkedIn is helpful to scale my trade. The ads training was very useful and will definitely apply to my work. Trainer Mo was very entertaining and knowledgeable and made the course very interesting. Catered food was good too! Definitely recommend this course to those who are intending to learn the ropes of LinkedIn Marketing and Branding!

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ZhongMing Thong

Mr Paul Tan is a experienced lecturer that shared lots of knowledge and useful tools for LinkedIn. The group discussion topic is pretty fun and down to earth. Very well prepared for the upcoming changes in LinkedIn platform.

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Leon Chua

I have attended Building Your Brand With LinkedIn Marketing. Always thought LinkedIn was mostly for connections between working professionals. After attending this course, I have gained new insight on the use of LinkedIn as a marketing tool especially targeting B2B. Trainer Kala, provided her experience in the field to aid us in creating good marketing on LinkedIn.

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Calvin Sie

Attended LinkedIn course at FirstCom Academy by Eugene Tan - I'd had my LinkedIn account for a long time and I didn't know how to use it. Now I'm confident and want to use it for my own profile and as well as for my company. Thanks so much for Eugene Tan for his very good and interesting teaching about LinkedIn. 3-5 March 2023.

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Caitlin Loo

The SEO King, Eugene Tan, was our course instructor/teacher for the Building Your Brand with LinkedIn Marketing course over 2.5 days. He is extremely knowledgeable and experienced, as well as easy to approach when clarifications regarding the content is required. If you’d like a good overview and practical tips & tricks on how to “hack” the LinkedIn algorithm to increase outreach for your projects/business, etc., please attend this course especially under Eugene. He provides hands on opportunities for learners to familiarise themselves on how to go about using LinkedIn. Cheers!

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Susan Loke

Just finished my 6th module - LindedIn Marketing. Malcolm Chen covers all the important points on how to get our LinkedIn personal and Company Page done professionally. His expertise in this field made it easy for us to do it with a breeze. If you are looking to do one for yourself or your company, look no further.

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Start Your Learning Journey with FirstCom Academy Today

Frequently Asked Questions

What is LinkedIn Marketing?

LinkedIn marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, foster business relationships and partnerships, share content, and drive traffic to your website.

What can I do after the LinkedIn Marketing course?

You can maximise your budget to run effective advertisements on LinkedIn to generate leads for your business. You will be able to manage and evaluate your campaigns using LinkedIn Campaign Manager and LinkedIn Analytics. You will also be able to use LinkedIn as a tool to make professional connections and network with other businesses in your industry.

How long does it take to complete the LinkedIn Marketing course?

It takes 2.5 days to complete this LinkedIn marketing course.

What certificates do I get after completing the LinkedIn Marketing course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).

What do I need to bring for the LinkedIn Marketing course?

You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.

How do I register for the LinkedIn Marketing course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.