TGS-2022017086
Social Media Marketing Courses
2.5 Days
Setting Up TikTok Shop and Running Advertisements on TikTok
Need a new platform to quickly generate revenue for your business? Introducing our TikTok Shop course where we teach you all you need to know about how to run your own shop on this massively used app. Over the next 2 days, you’ll learn about ads and how to go live and how to sell products directly on via short videos, livestream, and the product showcase page.
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Rated highly by over
48,526 learners
48,526 learners
Rated 4.9 on 
with over 48,526 reviews
with over 48,526 reviews
Course Summary and Highlights
With over 2.3 million active users in Singapore and 900 million active users around the world in 2024, TikTok is undoubtedly by far the most popular social media platform for Millenials and Gen Z. The addition of TikTok Shopping has turned the app from a social media platform into a social commerce powerhouse. TikTok Shops enable users to make in-app purchases and gives businesses an additional source of revenue.
Whether you’re a marketer looking to upgrade your skills or someone making a mid-career switch into the marketing industry — stay ahead of the curve by learning how to manage TikTok Shop before it is commonly adopted by all businesses.
Whether you’re a marketer looking to upgrade your skills or someone making a mid-career switch into the marketing industry — stay ahead of the curve by learning how to manage TikTok Shop before it is commonly adopted by all businesses.
Skills Acquired
Optimise ad campaign
Learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget.
Effective ad strategies
Create and implement successful paid advertising campaigns
Analyse performance
Analyse and interpret advertising campaign data and metrics
Enhance user experience
Utilise techniques to optimise website for better user experience and increased conversion rates
Improve copywriting skills
Craft compelling and persuasive ad copies that captivates your target audience
Competency Assessment: Written and Practical Assessment
Stand Out From The Competition With Professional Certificates
Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
Course Schedule Overview
Day 1
Day 2
Day 3
Morning Session
Introduction to TikTok and how it is different from other social media platforms
Introduction to the different types of TikTok videos
Understand the demographics on TikTok and whether the app is suitable for your business
Afternoon Session
Introduction to TikTok Shop and the app’s marketing features
Learn how to create and set up your TikTok Shop
Learn how to use Seller Center to add products to your TikTok Shop
Morning Session
Learn how to process and fulfill orders from TikTok Shop, from order confirmation to logistics deployment
Create promotions and vouchers on TikTok Shop using Seller Center
Individual Activity:Hands-on experience on how to set up TikTok advertisements
Afternoon Session
Learn how to search for and identify TikTok influencers that align with your brand
Demonstration on how to engage TikTok influencers for affiliate marketing campaigns
Demonstration on how to use TikTok Live functions to start your own TikTok Live
Morning Session
Written and Practical Assessment
Entry Requirements:
- Aged 21 and above
- Have basic computer literacy Level 2
- Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
- Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59
Frequently Asked Questions
What is TikTok Shop?
TikTok Shop is an innovative shopping feature in TikTok, which enables merchants, brands and creators to showcase and sell products directly on TikTok through in-feed videos, LIVEs, and product showcase tabs.
Do people make money on TikTok shop?
Yes, there is certainly money to be made through TikTok Shop for both creators and brands. The TikTok Shop feature allows businesses to showcase and sell products directly within the TikTok app, providing a new revenue stream.
What can I do after the TikTok Shop course?
You can understand how to use key TikTok Seller Center functions to manage products, logistics and payment. You will be able to run TikTok ads and collaborate with TikTok creators as affiliates to promote your brand. You will also be able to follow best practices to set up, run and market your own TikTok Shop.
How long does it take to complete the TikTok Shop course?
It takes 2.5 days to complete this TikTok Shop course.
What certificates do I get after completing the TikTok Shop course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the TikTok Shop course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the TikTok Shop course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
Setting up TikTok Shop and Running Advertisements on TikTok
Learners already enrolled
The course fee will be automatically subsidized during the online enrollment process.
View Full Pricing
Mode of training:
Classroom
Duration:
2.5 Days
Course Accreditation:
WSQ
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Course Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
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Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
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- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
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SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.