Google Ads course in Singapore

Google Search Engine Marketing (SEM)

95% of internet users in Singapore use Google as their primary search engine to research products and services as well as discover new brands. Being visible to consumers for the right search phrases or keywords not only increases awareness and conversions, but also portrays brand reliability and aid in brand recall for businesses.

If you’re looking to upskill to improve career prospects — discover how to run effective search engine marketing campaigns that puts businesses in front of thousands of searchers daily and demonstrate your worth by significantly improving a company’s bottom line.

Course Outline

Course Ref. No.: TGS-2021005548  /  Mode of Training: Classroom

  • Learn about the various types of Google Ads to find out what works best for your business. 
  • Explore free third party tools to research your competitors and latest trends in the search landscape for various industries. 
  • Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more. 
  • Learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget. 
  • Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
Google Ads course in Singapore for search engine marketing
Traning skills acquired

Skills Acquired

  • Effective Paid Advertising Strategies: Create & implement successful paid advertising campaigns
  • Audience Targeting: Identify target audiences accurately 
  • Ad Copywriting: Craft compelling & persuasive ad copies 
  • Landing Page Optimisation: Utilise techniques to optimise landing pages for better user experience & increased conversion rates
  • Ad Performance Analysis: Analyse & interpret advertising campaign data & metrics
Hands-on learning activities

Hands-on Learning Activities

  • Design & Set Up Google Search & Display Ads Campaign: Set up effective Google Search & Display Ads campaigns through Google Ads
    • Create campaigns structure, ads formats, targeting options
  • Utilise Google Trends for Search Trend Analysis: Explore Google Trends to analyse search trends & understand user behaviour 
  • Use of Google Keyword Planner: Conduct keyword research & identify relevant keywords 
  • Set Up Conversion Tracking in Google Ads: Set up conversion tracking in Google Ads to measure the effectiveness of campaigns
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Google Ads, Google Keyword Planner, Google Trends

Competency Assessment

Competency Assessment

  • Written & Practical
    • Plan, create, & execute Google Search & Display Ads campaigns
Join our 42,000+ learners in striving for a better future today.
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
course-information
Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Paul Lim
course-information
Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Irene Moon Santoso
course-information
Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Eugene Tan
course-information
Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Vanessa Chan
course-information
Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.9 Google Review star ratings stars by more than 17,339 happy learners on Google Reviews

MarleneMarillyn Fan Yi Qing

This is a comprehensive 3 days crash course for individuals. It includes practical and theory sessions. Titan did a great job to breakdown the crucial elements of digital marketing content for us to understand. It gives me a better understanding and essence on how to run a successful Google PPC and display ads to increase awareness or sales revenue. I get to walk away with life tips and tools that are beneficial to me in my day to day job scope .
....
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Google Reviews by SkillsFuture course participants

Yvonne Yap

This week I attended the SEM course at FirstCom Academy Training Centre and had an exceptional experience. The course content was comprehensive and well-structured, covering all essential aspects of SEM. Mr. Paul Tan, our trainer, was highly knowledgeable and skilled, providing engaging and interactive sessions. The facilities were modern, and the staff members were professional and helpful. Overall, I highly recommend the SEM course at FirstCom Academy for anyone interested in digital marketing. It equips you with the necessary knowledge and skills to excel in the field and stay ahead in this ever-evolving industry.
....
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Google Reviews by SkillsFuture course participants
shafiqah shalil

Shafiqah Salil

Attended the PPC course and Google Analytics course and it exceeded my expectations. Very informative and relevant, will definitely explore other courses offered. Lots of practical and hands on during the session, which helps with retention.
....
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Google Reviews by SkillsFuture course participants
wong mei foong

Wong Mei Foong

Attended their Google PPC course for the first time. Our trainer was Fern Deng, she is experienced and knowledgeable. She showed us live examples by pointing out what is good and bad about the ads and landing page. She is friendly and approachable. She can speak well, loud and clear. Google PPC is more on digital skills which may be dull. But, she made the whole class interesting, smooth and easy to follow.
....
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Google Reviews by SkillsFuture course participants

Sithu Lwin

SEM Course by Gavin Choo was very informative with lots of methodology explained. Will surely be useful for my work especially for my Google ads. Thank you Gavin and FirstCom!
....
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Google Reviews by SkillsFuture course participants

Rais Rahmat

Took the Google PPC and Display Ads course through FirstCom Academy. The course taught me from the basics to the in depth technical run through of Google SEM, with examples from case study and hands on practical assessment. Very engaging, coming from a beginner in digital marketing.
....
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Google Reviews by SkillsFuture course participants

Lin-Yi Ong

I’m so glad to be approached by FirstCom Academy to upgrade my skills to be competent in the industry. Thank you Paul, for the fun and engaging course and it has widened my horizon when it comes to SEM. I’ve learnt a lot from Paul and definitely will bring the best practices to my workplace.
....
Read More
Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Google PPC?
    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Google Ads is Google's pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business.
    Is Google Ads skill worth it?
    Skilled Google Ads experts are highly sought after by digital marketing agencies and in-house marketing teams to manage profitable ad campaigns. By being proficient in Google Ads, you can deliver tangible results, with well-optimised campaigns driving impressive conversion rates and return on investment for businesses.
    What can I do after the Google PPC course?
    You can maximise your budget for pay-per-click and Google Display Network advertisements to generate leads for your business. You will be able to boost your website’s search ranking for keywords related to your products / services / industry. You will also be able to plan, set-up, implement and evaluate an effective Google Pay-Per-Click campaign with maximised Return-Of-Investment (ROI).
    How long does it take to complete the Google PPC course?
    It takes 2.5 days to complete this Google marketing course.
    What certificates do I get after completing the Google PPC course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
    What do I need to bring for the Google PPC course?
    You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
    How do I register for the Google PPC course?
    You can indicate your interest in the form at the bottom of this page, and our course consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

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