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38,439+ learners
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Rated 4.9 on with over 30,124 reviews
4.5/5

Rated 4.5 on SkillsFuture by over 22,123 Learners
*Based on the average of the trainees' feedback on the course's quality

Course Completion Outcomes

Rank #1 for free

on Google and maximise traffic flow to your website

Implement content strategies

that Google favours and outrank your competition

Leverage powerful keywords

to boost your website’s visibility & attract the right visitors

Improve website loading speed

so that visitors won’t click away & choose a different search result

Become an SEO Specialist

and be one of the highest paid professionals in the digital marketing industry

Establish your brand

as a reputable & trusted figure in the industry

Course Overview

Google is the most popular search engine and is often the first option consumers research to purchase a product or service. Users trust search engines, and with a higher search ranking on Google, there is also a higher probability of your website generating more traffic.

Do you know how Google determines the search ranking results on its platform and how you can get a website to rank better? Learn how SEO affects a website’s visibility on search engines, such as how Google prioritises some domain names over others, and the best practices you can do to optimise your website to rank higher.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Keyword Optimisation
Learn how to conduct an in-depth keyword research by conducting Search Engine Optimisation campaigns in Singapore’s context and incorporating keywords into your website content
Content Brainstorming
Identify SEO-friendly content (for e.g., blogs, listicles, guides, videos) that will be suitable for your website
SEO Content Brief Creation
Develop a comprehensive SEO content marketing strategy tailored for the Singapore market with a detailed content calendar
Website Performance Review
Analyse a website’s performance using powerful tools like Semrush and Ubersuggest that can help identify pages that need improvement

Platforms & Tools Introduced

Google, Ubersuggest, Semrush

Competency Assessment

  • Case Study & Practical
    • Perform keyword research, analyse web analytics, & create SEO strategies to boost organic search visibility

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Search Engine Optimisation (SEO)?
Search engine optimization (SEO) is the process of improving the website’s ranking on a search engine results page (SERP), which helps to bring in quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Is SEO still in demand?
Yes, SEO skills are still highly in demand due to the critical importance of search engine optimization for driving website traffic, leads, and visibility.
What can I do after the SEO course?
You can understand how Search Engine Optimisation (SEO) works and how Google’s algorithm updates impact website rankings. You will be able to understand how to conduct SEO audits and analyse the type of data which can be retrieved from such audits. You will also be able to boost your website’s organic ranking for keywords related to your products / services / industry.
How long does it take to complete the SEO course?
It takes 2.5 days to complete this SEO course.
What certificates do I get after completing the SEO course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the SEO course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the SEO course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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