Rated highly by over
38,439+ learners

4.9/5

Rated 4.9 on

with over 41,843 reviews

4.5/5

Rated 4.5 on SkillsFuture by over 39,673 Learners

*Based on the average of the trainees' feedback on the course's quality

Course Completion Outcomes

Rank #1 for free

on Google and maximise traffic flow to your website

Implement content strategies

that Google favours and outrank your competition

Leverage powerful keywords

to boost your website’s visibility & attract the right visitors

Improve website loading speed

so that visitors won’t click away & choose a different search result

Become an SEO Specialist

and be one of the highest paid professionals in the digital marketing industry

Establish your brand

as a reputable & trusted figure in the industry

Course Overview

Google is the most popular search engine and is often the first option consumers research to purchase a product or service. Users trust search engines, and with a higher search ranking on Google, there is also a higher probability of your website generating more traffic.

Do you know how Google determines the search ranking results on its platform and how you can get a website to rank better? Learn how SEO affects a website’s visibility on search engines, such as how Google prioritises some domain names over others, and the best practices you can do to optimise your website to rank higher.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Keyword Optimisation

Learn how to conduct an in-depth keyword research by conducting Search Engine Optimisation campaigns in Singapore’s context and incorporating keywords into your website content

Content Brainstorming

Identify SEO-friendly content (for e.g., blogs, listicles, guides, videos) that will be suitable for your website

SEO Content Brief Creation

Develop a comprehensive SEO content marketing strategy tailored for the Singapore market with a detailed content calendar

Website Performance Review

Analyse a website’s performance using powerful tools like Semrush and Ubersuggest that can help identify pages that need improvement

Platforms & Tools Introduced

Google, Ubersuggest, Semrush

Competency Assessment

Case Study & Practical
- Perform keyword research, analyse web analytics, & create SEO strategies to boost organic search visibility

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course

Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule

Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers

More than 110 ACTA/ACLP-certified trainers who are veterans in their field

Gain transferrable skills & see tangible results* you can measure within a year

Commute safely with sheltered walkways from MRTs to our learning institutions

Check out our learners' experience with FirstCom Academy's courses.

Frequently Asked Questions

What is Search Engine Optimisation (SEO)?

Search engine optimization (SEO) is the process of improving the website’s ranking on a search engine results page (SERP), which helps to bring in quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Is SEO still in demand?

Yes, SEO skills are still highly in demand due to the critical importance of search engine optimization for driving website traffic, leads, and visibility.

What can I do after the SEO course?

You can understand how Search Engine Optimisation (SEO) works and how Google’s algorithm updates impact website rankings. You will be able to understand how to conduct SEO audits and analyse the type of data which can be retrieved from such audits. You will also be able to boost your website’s organic ranking for keywords related to your products / services / industry.

How long does it take to complete the SEO course?

It takes 2.5 days to complete this SEO course.

What certificates do I get after completing the SEO course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).

What do I need to bring for the SEO course?

You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.

How do I register for the SEO course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.

Which payment methods are accepted?

We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

View Full Pricing

Search Engine Optimisation (SEO) Basic Techniques