Search Engine Optimisation (SEO) course in Singapore

Google Search Engine Optimisation (SEO)

Google is the most popular search engine and is often the first option consumers research to purchase a product or service. Users trust search engines, and with a higher search ranking on Google, there is also a higher probability of your website generating more traffic.

Do you know how Google determines the search ranking results on its platform and how you can get a website to rank better? Learn how SEO affects a website’s visibility on search engines, such as how Google prioritises some domain names over others, and the best practices you can do to optimise your website to rank higher.

Course Outline

Course Ref. No.: TGS-2021010043  /  Mode of Training: Classroom

  • Learn how SEO works and how Google’s algorithm calculates your website ranking. 
  • Get hands-on experience performing keyword research to identify potential keywords with high search volume. 
  • Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page speed optimisation and more. 
  • Understand how to use free tools like SimilarWeb to conduct competitor analysis. 
  • Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience
SEO course in Singapore Search Engine Optimisation
Traning skills acquired

Skills Acquired

  • SEO Strategy Development: Gain knowledge & techniques to improve website visibility 
  • Keyword Research: Conduct keyword research to identify relevant & high-ranking keywords
  • On-Page Optimisation: Learn strategies to optimise website elements
    • e.g. titles, headings, meta descriptions
  • Off-Page Optimisation: Discover off-page optimisation techniques 
    • e.g. link building
  • SEO Analytics: Gain proficiency in using analytics tools to track and analyse website performance
Hands-on learning activities

Hands-on Learning Activities

  • Keyword Optimisation: Conduct thorough keyword research & strategically incorporate relevant keywords into website content 
  • Content Brainstorming: Brainstorm different types of SEO-friendly content
    • e.g. product pages, informative videos, engaging blog posts
  • SEO Content Brief Creation: Draft a comprehensive SEO content brief
    • e.g. objective, topic, target audience
  • Website Performance Review: Analyse the performance of the website using tools like Ubersuggest and Semrush
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Google, Ubersuggest, Semrush

Competency Assessment

Competency Assessment

  • Case Study & Practical
    • Perform keyword research, analyse web analytics, & create SEO strategies to boost organic search visibility
Join our 38,439+ learners in striving for a better future today.
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Grace Koh
course-information
Grace Koh

Grace is an ACTA-certified trainer who brings her strong track record of successfully driving digital transformation into the classroom.

Joshua Judah
course-information
Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Gold Poovan
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Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Paul Lim
course-information
Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Qisti Razan Putra
course-information
Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Shawn Yeo
course-information
Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Daryl Kang
course-information
Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Ronald Chua
course-information
Ronald Chua

Eugene Chow
course-information
Eugene Chow

Eugene possesses extensive expertise in cybersecurity, cloud platform development, digital marketing, and tech leadership with over a decade of experience.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands
Chinatown

Lifelong Learning Insitute (LLI) Training Centre

Address icon
11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Centre

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Chinatown Point Training Centre

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133 New Bridge Rd, #25-10, Chinatown Point Singapore 059413

Located at Chinatown Point, our Chinatown Training Centre is conveniently linked to the Chinatown MRT Station (NE4/DT19), just a 1-minute walk away from Exit E.


The centre offers a conducive and comfortable environment, equipped with modern facilities, such as projectors, laptop rentals, and Wi-Fi, to enhance your learning experience. A spacious and cosy lounge area is also available for you to relax and network with other learners and instructors.


You can also enjoy a variety of food choices during your break time, ranging from local delights to international cuisines within the mall.


Rated 4.9 Google Review star ratings stars by more than 20,096 happy learners on Google Reviews

zhongming thong

ZhongMing Thong

Eugene Chow is a really helpful lecturer and puts his knowledge to good use to optimise SEO. He went the extra mile to assist in scanning the creditability of the real world company information of the students in the class. Eugene has very technical experience in person and strong in-depth knowledge in cybersecurity too.
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Google Reviews by SkillsFuture course participants
joelle

Joelle

Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concepts were properly explained. Paul Tan is a good trainer who’s willing to teach more and is friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
....
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Google Reviews by SkillsFuture course participants
ricardo wee

Ricardo Wee

Attended Eugene Chow’s SEO lesson and it was a fruitful 2.5days spent. His lesson are clear, concise and made easier to understand. The content learned was informative and useful that can be readily applied to my existing business for further improvements. Will definitely join in for more lessons and recommend my family to upgrade their skills here.👍
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Google Reviews by SkillsFuture course participants

Edward Pang

I attended the Google Search Engine Optimization (SEO) course with FirstCom Academy. Mr Paul Tan was our trainer and I would like to commend him; he has a huge wealth of knowledge on his subject and was able to answer all our questions and even tailor it to our business profile. Very clear delivery, enabling us to understand the subject matter well. Thank you Mr Paul Tan!
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Google Reviews by SkillsFuture course participants
F

Fadzli Shamsudin

Trainer Eugene is so insightful, detailed, and knowledgeable. And he brings a very engaging and positive vibe to the class. Most importantly, he shares and teaches beyond the course textbook & slides. He does not hold back on what he feels like he needs to share for us to learn and grow. His knowledge and experience on SEO and marketing is bountiful and I personally feel that I have taken away a lot during these 3 days. His enthusiasm and passion for the subject definitely shows and his energy was great. His approach made the course easy to digest & understand. And there wasn't any boring moments. Thank you, Sir.
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Google Reviews by SkillsFuture course participants
samantha chan

Samantha Chan

Went for a SEO Basic Techniques course and trainer Eugene was superb. He gave us an not only an overview but practical examples of how we could implement SEO optimisation on our business websites and I am so eager to start implementing it now to boost the sites that I oversee for my marketing projects. Having good content is not enough if SEO isn't properly set up, and optimising our SEO can actually boost a brand's traffic and marketing objectives. I used to just focus on social media but now I find that I am equipped to help my clients with SEO. I'm glad I came for this course.
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Google Reviews by SkillsFuture course participants

Longnam Chan

Eugene Tan was my trainer and is really knowledgeable in Search Engines Optimisation. With the use of appropriate tools, he masterfully shared with us on how to apply the concept/knowledge we’ve learnt in the course. This aided me to better visualise the skills and made the lesson engaging. He even went the extra mile to share his experiences and additional content outside the course requirements, making the course a real eye opener.
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Google Reviews by SkillsFuture course participants

Leon Chua

I have recently attended Search Engine Optimization (SEO) Basic Techniques. I have gained a better understanding on the how to make my website stand out among competitors. In both SEO and SEM, keywords are very important for website ranking. Trainer Joshua is helpful and gave lots of insight on the use of SEO.
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Google Reviews by SkillsFuture course participants

Janelle

FirstCom Academy - SEO Basic Techniques course was very informative, comprehensive and such a great experience overall! The content and material was prepared well and taught in a very simple, easy to understand format. I learned a lot in this course and look forward to applying to my work. Teacher Joshua Judah was very knowledgeable and helpful throughout the course and engaged us well throughout the sessions. Really enjoyed this course! 10/10 would recommend!
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Google Reviews by SkillsFuture course participants
C

Carvin Ng

A very interesting SEO class, where trainer Joshua Dinesh shared with us useful information which will benefit me in my next career as a digital marketer. From a zero knowledge in digital marketing at first, I gain almost 70% as if now. Looking forward to my Google analytics course in July.
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Google Reviews by SkillsFuture course participants

Muhd Mursyid

FirstCom Academy delivered an exceptional training experience for Basic SEO Techniques. The knowledgeable instructors broke down complex concepts into easily understandable explanations. Hands-on exercises and real-life examples allowed practical application. The academy's facilities were top-notch, and the post-training support was commendable. Highly recommended for anyone seeking to enhance their SEO skills. Thank you, Firstcom Academy!
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Search Engine Optimisation (SEO)?
    Search engine optimization (SEO) is the process of improving the website’s ranking on a search engine results page (SERP), which helps to bring in quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
    Is SEO still in demand?
    Yes, SEO skills are still highly in demand due to the critical importance of search engine optimization for driving website traffic, leads, and visibility.
    What can I do after the SEO course?
    You can understand how Search Engine Optimisation (SEO) works and how Google’s algorithm updates impact website rankings. You will be able to understand how to conduct SEO audits and analyse the type of data which can be retrieved from such audits. You will also be able to boost your website’s organic ranking for keywords related to your products / services / industry.
    How long does it take to complete the SEO course?
    It takes 2.5 days to complete this SEO course.
    What certificates do I get after completing the SEO course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
    What do I need to bring for the SEO course?
    You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
    How do I register for the SEO course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
    Enroll Now