Compelling Storyboarding & Copywriting for Social Media Advertising Videos

Storyboarding facilitates efficient video planning, saves valuable time and results in high-quality videos. Attractive copywriting with persuasive CTAs helps boost video ROI by engaging viewers and fostering a deeper connection with your brand.

Together, they form the backbone of creating impactful content that resonates with audiences. Learn how to craft detailed storyboards to ensure a smooth production workflow, and the art of writing persuasive copy that encourages people to take desired actions. Create cohesive narratives that spark action on social media platforms and yield exceptional results for your video campaigns.

Course Outline

Course Ref. No.: TGS-2023022015 /  Mode of Training: Classroom

  • Understand the role of storyboards in the video production process.
  • Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
  • Develop mood boards to accurately depict visual looks and styles for different scenes.
  • Refine storyboards to achieve the desired flow and impact from scenes.
  • Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.
Traning skills acquired

Skills Acquired

  • Planning and Organising a Storyboard: Implement industry-standard best practices to plan and organize a storyboard to ensure alignment within the production team.
  • Developing Mood Boards: Accurately depict visual looks and styles for different scenes within the storyboard.
  • Effective Framing Techniques: Planning of essential elements such as camera equipment, movement, angles, lighting, composition and sequencing.
  • Refining and Reviewing Storyboards: Provide detailed notes for revisions to achieve the desired flow and impact from scenes.
Hands-on learning activities

Hands-on Learning Activities

  • Creating Storyboards with Canva: Use available templates on Canva to create and edit your storyboard
  • Creating Mood Boards with Canva: Use available templates on Canva to create and edit your mood board based on your storyboard
    • By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.
Competency Assessment

Competency Assessment

  • Written & Practical
    • Create a storyboard for content advertising based on what was taught during the course
Join our 42,000+ learners in striving for a better future today.
Enrol Now by following the simple steps below!
Step 1 (Select Training Center)
Loading...
Step 2 (Select Date)
  • Select the time slot to enroll the course
  • Available
  • Selling Fast
  • Full Enrollment

Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
  • Funding validity period: 17 July 2023 – 16 July 2025

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
course-information
Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
course-information
Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
course-information
Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
course-information
Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
course-information
Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
course-information
Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
course-information
Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
course-information
Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
course-information
Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

icon
Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

Address icon
11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

Address icon
6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Rated 4.9Google Review star ratings stars by more than 8211+ happy learners on Google Reviews

Basic Storyboarding and Copywriting for Video Production on Social Media course review by sleepingbaby saw

Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯
....
Read More
Google Reviews by SkillsFuture course participants
hakim laili

Hakim Laili

The course has equipped me with the right strategies of digital marketing for me to start my own brand and learning more in depth of what digital marketing is all about. Highly recommended to those who want to gain insights about Digital Marketing 💯
....
Read More
Google Reviews by SkillsFuture course participants
Basic Storyboarding and Copywriting for Video Production on Social Media course review by shalynna j

Shalynna J

Very helpful to those who are new to learning digital marketing and even for those who already know how to. The lecturers shared a lot of valuable insights on the current trends and gave many practical examples by referencing their own years of industry experience.
....
Read More
Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Storyboarding?
    Storyboarding is a visual planning tool used in various creative industries, such as filmmaking, animation, and advertising. It involves creating a sequence of drawings or illustrations that represent the visuals and actions of a story or concept. Storyboarding helps to visualize and organize the flow of a narrative, allowing creators to plan and communicate their ideas effectively. It includes details like camera angles, shot compositions, character positions, dialogue, and other relevant information, providing a blueprint for the final production.
    What is Copywriting for Video Production?
    Copywriting for video production refers to the process of creating compelling and persuasive written content specifically tailored for videos. It involves crafting scripts, dialogues, voiceovers, and on-screen texts that effectively communicate the intended message or story of the video.
    How long does it take to complete the Basic Storyboarding and Copywriting course?
    It takes 2.5 days to complete this Basic Storyboarding and Copywriting course.
    What certificates do I get after completing the Basic Storyboarding and Copywriting course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Basic Storyboarding and Copywriting course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Basic Storyboarding and Copywriting course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
    Enroll Now