Compelling Storyboarding & Copywriting for Social Media Advertising Videos

Storyboarding facilitates efficient video planning, saves valuable time and results in high-quality videos. Attractive copywriting with persuasive CTAs helps boost video ROI by engaging viewers and fostering a deeper connection with your brand.

Together, they form the backbone of creating impactful content that resonates with audiences. Learn how to craft detailed storyboards to ensure a smooth production workflow, and the art of writing persuasive copy that encourages people to take desired actions. Create cohesive narratives that spark action on social media platforms and yield exceptional results for your video campaigns.

Course Outline

Course Ref. No.: TGS-2023022015 /  Mode of Training: Classroom

  • Understand the role of storyboards in the video production process.
  • Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
  • Develop mood boards to accurately depict visual looks and styles for different scenes.
  • Refine storyboards to achieve the desired flow and impact from scenes.
  • Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.
Traning skills acquired

Skills Acquired

  • Planning and Organising a Storyboard: Implement industry-standard best practices to plan and organize a storyboard to ensure alignment within the production team.
  • Developing Mood Boards: Accurately depict visual looks and styles for different scenes within the storyboard.
  • Effective Framing Techniques: Planning of essential elements such as camera equipment, movement, angles, lighting, composition and sequencing.
  • Refining and Reviewing Storyboards: Provide detailed notes for revisions to achieve the desired flow and impact from scenes.
Hands-on learning activities

Hands-on Learning Activities

  • Creating Storyboards with Canva: Use available templates on Canva to create and edit your storyboard
  • Creating Mood Boards with Canva: Use available templates on Canva to create and edit your mood board based on your storyboard
    • By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.
Competency Assessment

Competency Assessment

  • Written & Practical
    • Create a storyboard for content advertising based on what was taught during the course
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
  • Funding validity period: 17 July 2023 – 16 July 2025

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Grace Koh
course-information
Grace Koh

Grace is an ACTA-certified trainer who brings her strong track record of successfully driving digital transformation into the classroom.

Joshua Judah
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Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Gold Poovan
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Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Paul Lim
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Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Qisti Razan Putra
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Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Shawn Yeo
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Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Ronald Chua
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Ronald Chua

Eugene Chow
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Eugene Chow

Eugene possesses extensive expertise in cybersecurity, cloud platform development, digital marketing, and tech leadership with over a decade of experience.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.9 Google Review star ratings stars by more than 17,339 happy learners on Google Reviews

Basic Storyboarding and Copywriting for Video Production on Social Media course review by sleepingbaby saw

Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯
....
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hakim laili

Hakim Laili

The course has equipped me with the right strategies of digital marketing for me to start my own brand and learning more in depth of what digital marketing is all about. Highly recommended to those who want to gain insights about Digital Marketing 💯
....
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Google Reviews by SkillsFuture course participants
Basic Storyboarding and Copywriting for Video Production on Social Media course review by shalynna j

Shalynna J

Very helpful to those who are new to learning digital marketing and even for those who already know how to. The lecturers shared a lot of valuable insights on the current trends and gave many practical examples by referencing their own years of industry experience.
....
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

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    Frequently Asked Questions

    What is Storyboarding?
    Storyboarding is a visual planning tool used in various creative industries, such as filmmaking, animation, and advertising. It involves creating a sequence of drawings or illustrations that represent the visuals and actions of a story or concept. Storyboarding helps to visualize and organize the flow of a narrative, allowing creators to plan and communicate their ideas effectively. It includes details like camera angles, shot compositions, character positions, dialogue, and other relevant information, providing a blueprint for the final production.
    What is Copywriting for Video Production?
    Copywriting for video production refers to the process of creating compelling and persuasive written content specifically tailored for videos. It involves crafting scripts, dialogues, voiceovers, and on-screen texts that effectively communicate the intended message or story of the video.
    How long does it take to complete the Basic Storyboarding and Copywriting course?
    It takes 2.5 days to complete this Basic Storyboarding and Copywriting course.
    What certificates do I get after completing the Basic Storyboarding and Copywriting course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Basic Storyboarding and Copywriting course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Basic Storyboarding and Copywriting course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

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