TGS-2023022015

Content Creation Courses

Basic Storyboarding and Copywriting for Video Production on Social Media

Master the art of storyboarding and copywriting to elevate your video production. Learn the best practices pros use to plan, organise and illustrate storyboards with precision to create remarkable content that sparks action on social media.

Mode of training:

Classroom In-Person Training

Duration:

2.5 Days

Course Accreditation:

WSQ

Course Fees & Subsidies Course Schedule Enroll Now

Compelling Storyboarding & Copywriting for Social Media Advertising Videos

Storyboarding facilitates efficient video planning, saves valuable time and results in high-quality videos. Attractive copywriting with persuasive CTAs helps boost video ROI by engaging viewers and fostering a deeper connection with your brand.

Together, they form the backbone of creating impactful content that resonates with audiences. Learn how to craft detailed storyboards to ensure a smooth production workflow, and the art of writing persuasive copy that encourages people to take desired actions. Create cohesive narratives that spark action on social media platforms and yield exceptional results for your video campaigns.

Course Outline

Course Ref. No.: TGS-2023022015 / Mode of Training: Classroom

Understand the role of storyboards in the video production process.
Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
Develop mood boards to accurately depict visual looks and styles for different scenes.
Refine storyboards to achieve the desired flow and impact from scenes.
Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.

Skills Acquired

Planning and Organising a Storyboard: Implement industry-standard best practices to plan and organize a storyboard to ensure alignment within the production team.
Developing Mood Boards: Accurately depict visual looks and styles for different scenes within the storyboard.
Effective Framing Techniques: Planning of essential elements such as camera equipment, movement, angles, lighting, composition and sequencing.
Refining and Reviewing Storyboards: Provide detailed notes for revisions to achieve the desired flow and impact from scenes.

Hands-on Learning Activities

Creating Storyboards with Canva: Use available templates on Canva to create and edit your storyboard
Creating Mood Boards with Canva: Use available templates on Canva to create and edit your mood board based on your storyboard
- By the end of the course, learners will be able to craft an impressive storyline which can be adapted for usage on various social media platforms.

Competency Assessment

Written & Practical
- Create a storyboard for content advertising based on what was taught during the course

Course Schedule

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Course Fees & Subsidies

SMEs
Course Fees	$1100.00
SkillsFuture Subsidy: Up to 70% of course fee	-$770.00
Nett Fee	$330.00

Non SMEs
Course Fees	$1100.00
SkillsFuture Subsidy: Up to 50% of course fee	-$550.00
Nett Fee	$550.00

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens(40 years and above)
Course Fees (Before GST)	$1100.00
8% GST	$88.00
SkillsFuture Subsidy: Up to 70% of course fee	-$770.00
Nett Fee	$418.00

Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)	$1100.00
8% GST	$88.00
SkillsFuture Subsidy: Up to 50% of course fee	-$550.00
Nett Fee	$638.00

Additional Support
SkillsFuture Credits eligible for Singapore citizens aged 25 & above
PSEA eligible for Singapore citizens aged below 30
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Subjected to individual’s eligibility and availability of SkillsFuture Credit.
Nett Fee are inclusive of GST charged based on the full course fees.

Funding validity period: 17 July 2023 – 16 July 2025

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

Paya Lebar

Woodlands

Kallang Way

Paya Lebar Training Center

11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.

Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.

Woodlands Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.

It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!

Kallang Way HQ

158 Kallang Way, #03-10 Performance Building, Singapore 349245

Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.

Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.

Maximum skills transfer through hands-on on-premise training approach

Rated 4.8 stars by more than 5200+ happy learners on Google Reviews

Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯

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Google Reviews by SkillsFuture course participants

Hakim Laili

The course has equipped me with the right strategies of digital marketing for me to start my own brand and learning more in depth of what digital marketing is all about. Highly recommended to those who want to gain insights about Digital Marketing 💯

....

Shalynna J

Very helpful to those who are new to learning digital marketing and even for those who already know how to. The lecturers shared a lot of valuable insights on the current trends and gave many practical examples by referencing their own years of industry experience.

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Start Your Learning Journey with FirstCom Academy Today

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Frequently Asked Questions

What is Storyboarding?

Storyboarding is a visual planning tool used in various creative industries, such as filmmaking, animation, and advertising. It involves creating a sequence of drawings or illustrations that represent the visuals and actions of a story or concept. Storyboarding helps to visualize and organize the flow of a narrative, allowing creators to plan and communicate their ideas effectively. It includes details like camera angles, shot compositions, character positions, dialogue, and other relevant information, providing a blueprint for the final production.

What is Copywriting for Video Production?

Copywriting for video production refers to the process of creating compelling and persuasive written content specifically tailored for videos. It involves crafting scripts, dialogues, voiceovers, and on-screen texts that effectively communicate the intended message or story of the video.

How long does it take to complete the Basic Storyboarding and Copywriting course?

It takes 2.5 days to complete this Basic Storyboarding and Copywriting course.

What certificates do I get after completing the Basic Storyboarding and Copywriting course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.

What do I need to bring for the Basic Storyboarding and Copywriting course?

Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.

How do I register for the Basic Storyboarding and Copywriting course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.