TGS-2021010044
Fundamental Courses
2 Days
Introduction to Digital Marketing
Master the core fundamentals of digital marketing and identify the best platforms or channels to meet your marketing goals, as well as create campaigns based on best practices.
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Rated highly by over
48,526 learners
48,526 learners
Rated 4.9 on 
with over 48,526 reviews
with over 48,526 reviews
*Based on the average of the trainees' feedback on the course's quality
Course Completion Outcomes
Form effective strategies
and learn how different aspects of digital marketing
Engage target audience
by marketing your brand’s story to them through effective channels
Create marketing campaigns
by implementing the core fundamentals of digital marketing and leveraging them
Course Overview
Are you intrigued by the world of digital marketing? Do you want to learn how to use digital marketing to promote your business, or perhaps just curious about how companies are able to reach out to millions of potential customers online?
The "Introduction to Digital Marketing" course is designed to be accessible to individuals from all backgrounds, including beginners with no prior experience in digital marketing. Learn the core fundamentals of digital marketing and build upon them to create effective marketing campaigns. Whether you aim to promote your own business or launch a career in digital marketing, this course serves as an ideal starting point.
The "Introduction to Digital Marketing" course is designed to be accessible to individuals from all backgrounds, including beginners with no prior experience in digital marketing. Learn the core fundamentals of digital marketing and build upon them to create effective marketing campaigns. Whether you aim to promote your own business or launch a career in digital marketing, this course serves as an ideal starting point.
Certification of Completion
With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.
Outcome-Driven Learning
Hands-on Learning Activities
4Cs of Marketing Discussion
Engage in discussions & activities to understand the four key elements of marketing
e.g. cost, consumer, communication, & convenience
Digital Marketing Tactics Identification
Research & identify various digital marketing tactics
Brainstorming on Assessment Methods & Tools
Participate in brainstorming sessions to explore methods & tools used to assess the performance of digital marketing initiatives
Platforms & Tools Introduced
Facebook, Instagram, LinkedIn, TikTok, YouTube, WhatsApp
Competency Assessment
Written Assessment & Case Study
Why Learn At FCA
Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions
Check out our learners' experience with FirstCom Academy's courses.
Frequently Asked Questions
What is Digital Marketing?
Digital marketing refers to the use of digital channels, platforms, and devices to promote and sell products or services. It encompasses a wide range of marketing activities and strategies that are conducted online.
How long does it take to complete the Introduction to Digital Marketing course?
It takes 2 days to complete this Introduction to Digital Marketing course.
What certificates do I get after completing the Introduction to Digital Marketing course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
What do I need to bring for the Introduction to Digital Marketing course?
Please bring along a laptop as well as a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
How do I register for the Introduction to Digital Marketing course?
You can click on "Enroll Now" button to proceed to the course registration page. Alternatively, you can also indicate your interest in the form at the bottom of this page, and our education consultant will get back to you.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
Introduction to Digital Marketing
Learners already enrolled
The course fee will be automatically subsidized during the online enrollment process.
View Full Pricing
Mode of training:
Classroom / Online
Duration:
2 Days
Course Accreditation:
WSQ
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Course Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
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Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
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- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
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SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
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- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Note: SkillsFuture funding will not be available for our courses from 1 Jan – 31 Mar 2025. UTAP funding support will not be available for our courses from 1 Jan 2025 onwards.