Notice: We are currently undergoing price adjustments for some of our course offerings. Please refer to the course enrollment page for the final course fees.

Dive into the world of Digital Marketing

Are you intrigued by the world of digital marketing? Do you want to learn how to use digital marketing to promote your business, or perhaps just curious about how companies are able to reach out to millions of potential customers online?

The "Introduction to Digital Marketing" course is designed to be accessible to individuals from all backgrounds, including beginners with no prior experience in digital marketing. Learn the core fundamentals of digital marketing and build upon them to create effective marketing campaigns. Whether you aim to promote your own business or launch a career in digital marketing, this course serves as an ideal starting point.

Course Outline

  • Learn about digital marketing fundamentals and the differences between traditional and digital marketing
  • Recognise the different aspects of digital marketing (Social Media Marketing, SEO, SEM etc) and how they work together to form a cohesive digital marketing strategy
  • Understand key elements of digital marketing on the web, social media, and email
  • Learn how to effectively draw customers to your brand’s story so you can identify your target audience, as well as the best channels and messages to appeal to them
Traning skills acquired

Skills Acquired

  • Digital and Traditional Marketing Understanding: Develop a comprehensive understanding of both digital & traditional marketing approaches
  • Social Media Platform Utilisation: Effectively utilise social media platforms as powerful marketing tools
  • Digital Advertising Channel Exploration: Explore various digital advertising channels and strategies
  • Latest Industry Trends Awareness: Stay updated with the latest industry trends
Hands-on learning activities

Hands-on Learning Activities

  • 4Cs of Marketing Discussion: Engage in discussions & activities to understand the four key elements of marketing
    • e.g. cost, consumer, communication, & convenience
  • Digital Marketing Tactics Identification: Research & identify various digital marketing tactics
  • Brainstorming on Assessment Methods & Tools: Participate in brainstorming sessions to explore methods & tools used to assess the performance of digital marketing initiatives
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Facebook, Instagram, LinkedIn, TikTok, YouTube, WhatsApp

Competency Assessment

Competency Assessment

  • Written & Case Study
    • Elements of marketing mix, Types of tools used to assess marketing mix, Performance measurements to marketing success

 

Join our 42,000+ learners in striving for a better future today.
Enrol Now by following the simple steps below!
Step 1 (Select Training Center)
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Course Fees & Subsidies

SMEs
Course Fees
SkillsFuture Subsidy:
Up to 70% of course fee
Nett Fee
Non SMEs
Course Fees
SkillsFuture Subsidy:
Up to 50% of course fee
Nett Fee
Additional Support

Additional Support via Absentee Payroll
Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)
SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above)
Course Fees (Before GST)
8% GST
SkillsFuture Subsidy:
Up to 70% of course fee
Nett Fee
Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)
8% GST
SkillsFuture Subsidy:
Up to 50% of course fee
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • Nett Fee are inclusive of GST charged based on the full course fees.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
course-information
Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.8Google Review star ratings stars by more than 5200+ happy learners on Google Reviews

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yunwei lee

It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
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Google Reviews by SkillsFuture course participants
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Ernest Lim

I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost.
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Danish Fawzy

The courses provided was interesting and insightful. The trainers are friendly and shared their experince to make me better understand the content provided.
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Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Digital Marketing?
    Digital marketing refers to the use of digital channels, platforms, and devices to promote and sell products or services. It encompasses a wide range of marketing activities and strategies that are conducted online.
    How long does it take to complete the Introduction to Digital Marketing course?
    It takes 2 days to complete this Introduction to Digital Marketing course.
    What certificates do I get after completing the Introduction to Digital Marketing course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Introduction to Digital Marketing course?
    Please bring along a laptop as well as a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Introduction to Digital Marketing course?
    You can click on "Enroll Now" button to proceed to the course registration page. Alternatively, you can also indicate your interest in the form at the bottom of this page, and our education consultant will get back to you.

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