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Course Completion Outcomes

Form effective strategies

and learn how different aspects of digital marketing

Engage target audience

by marketing your brand’s story to them through effective channels

Create marketing campaigns

by implementing the core fundamentals of digital marketing and leveraging them

Course Overview

Are you intrigued by the world of digital marketing? Do you want to learn how to use digital marketing to promote your business, or perhaps just curious about how companies are able to reach out to millions of potential customers online?

The "Introduction to Digital Marketing" course is designed to be accessible to individuals from all backgrounds, including beginners with no prior experience in digital marketing. Learn the core fundamentals of digital marketing and build upon them to create effective marketing campaigns. Whether you aim to promote your own business or launch a career in digital marketing, this course serves as an ideal starting point.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

4Cs of Marketing Discussion
Engage in discussions & activities to understand the four key elements of marketing e.g. cost, consumer, communication, & convenience
Digital Marketing Tactics Identification
Research & identify various digital marketing tactics
Brainstorming on Assessment Methods & Tools
Participate in brainstorming sessions to explore methods & tools used to assess the performance of digital marketing initiatives

Platforms & Tools Introduced

Facebook, Instagram, LinkedIn, TikTok, YouTube, WhatsApp

Competency Assessment

Written Assessment & Case Study


Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Digital Marketing?
Digital marketing refers to the use of digital channels, platforms, and devices to promote and sell products or services. It encompasses a wide range of marketing activities and strategies that are conducted online.
How long does it take to complete the Introduction to Digital Marketing course?
It takes 2 days to complete this Introduction to Digital Marketing course.
What certificates do I get after completing the Introduction to Digital Marketing course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
What do I need to bring for the Introduction to Digital Marketing course?
Please bring along a laptop as well as a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
How do I register for the Introduction to Digital Marketing course?
You can click on "Enroll Now" button to proceed to the course registration page. Alternatively, you can also indicate your interest in the form at the bottom of this page, and our education consultant will get back to you.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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