TGS-2023022196

Content Creation Courses

Talent Sourcing and Selection Techniques for Social Media Advertising

Learn how top studios identify and recruit the right talent for videos. From talent sourcing to auditions, discover the processes industry insiders use to review and select the right talent for a diverse range of productions — then apply them to your own productions to make better casting decisions.

Mode of training:

Classroom In-Person Training

Duration:

2.5 Days

Course Accreditation:

WSQ

Course Fees & Subsidies Course Schedule Enroll Now

Talent Casting For Ad Creatives

The right talent can make all the difference in the outcome of a video. Learn how top studios identify and recruit the perfect talent for their productions.

Gain valuable insights into audition and selection processes that will empower you to make informed casting decisions for a diverse range of social media advertising projects. Evaluate talent strengths and weaknesses using script-based improvisation techniques, review talent briefs to meet character requirements, and assess performers' impact on production. Acquire the essential skills to conduct interviews and auditions, ensuring you find the ideal talent to create impactful and compelling content that resonates with your audience on social media platforms.

Course Outline

Course Ref. No.: TGS-2023022196 / Mode of Training: Classroom

Gain a comprehensive understanding of audition and selection processes suitable for social media advertising.
Enhance your ability to evaluate talent strengths and weaknesses using script-based improvisation techniques.
Learn to review talent briefs, considering character requirements and marketability for alternatives.
Assess the performer’s effect on production, factoring in commercial and aesthetic criteria for supporting roles.
Develop the skills to conduct interviews and auditions, utilizing acting knowledge to assess talent and supporting roles.

Skills Acquired

Talent Sourcing and Selection: Review types of audition or selection process which would be appropriate for the production.
Identifying Emerging Talents: Use social media platforms to search for and identify emerging talents.
Reviewing Talent Briefs: Identify if they meet character requirements based on checklist derived from storyline.
Reviewing Auditions / Interviews: Effectively evaluate talent strengths and weaknesses before determining audition / interview outcome

Hands-on Learning Activities

Creating Checklist for Talent Casting: Derive checklist based on production requirements for different roles such as main / supporting characters, narrators, voice-over artists etc.
Conducting Interview / Audition for Talent Casting: Role-play activity to determine suitability of talent based on production checklist and storyline requirements.
- By the end of the course, learners will be able to effectively identify and cast talents for social media advertisements.

Competency Assessment

Written & Practical
- Create a proposal for talent casting based on what was taught during the course.

Course Schedule

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Course Fees & Subsidies

SMEs
Course Fees	$1100.00
SkillsFuture Subsidy: Up to 70% of course fee	-$770.00
Nett Fee	$330.00

Non SMEs
Course Fees	$1100.00
SkillsFuture Subsidy: Up to 50% of course fee	-$550.00
Nett Fee	$550.00

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens(40 years and above)
Course Fees (Before GST)	$1100.00
8% GST	$88.00
SkillsFuture Subsidy: Up to 70% of course fee	-$770.00
Nett Fee	$418.00

Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)	$1100.00
8% GST	$88.00
SkillsFuture Subsidy: Up to 50% of course fee	-$550.00
Nett Fee	$638.00

Additional Support
SkillsFuture Credits eligible for Singapore citizens aged 25 & above
PSEA eligible for Singapore citizens aged below 30
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

Subjected to individual’s eligibility and availability of SkillsFuture Credit.
Nett Fee are inclusive of GST charged based on the full course fees.

Funding validity period: 17 July 2023 – 16 July 2025

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

Paya Lebar

Woodlands

Kallang Way

Paya Lebar Training Center

11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.

Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.

Woodlands Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.

It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!

Kallang Way HQ

158 Kallang Way, #03-10 Performance Building, Singapore 349245

Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.

Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.

Maximum skills transfer through hands-on on-premise training approach

Rated 4.8 stars by more than 5200+ happy learners on Google Reviews

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The training is conducted in a crash-course manner. Booklets were provided for reference during lessons and I found the structure and flow of the lesson easy to follow. Lecturers are knowledgable and trained to teach the class. The classes I have applied for is relevant to the career I am in pursuing and you can apply the things you've learned here anywhere. I have attended 3 courses so far and the classes are held in an inviting atmosphere that helps me feel at ease. I am satisfied with every one.

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Google Reviews by SkillsFuture course participants

Low Tyan Huey

I've attended all of the classes. Overall, everything is good and it was a valuable experience. All the trainers were good and experienced, knew their stuff and passed all their knowledge down.

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Pantxika Etchemendy

Thoroughly enjoyed my course at FirstCom Academy! Learned so many insightful tips and gained a lot of knowledge in the digital marketing field. The trainers are extremely charismatic and well-versed in this field, definitely the best people to learn from. Highly recommend FirstCom Academy to anyone who wants to learn anything related to digital marketing!

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Frequently Asked Questions

What is Talent Sourcing?

Talent sourcing refers to the process of selecting and hiring actors, models, performers, or other individuals with specific skills for roles in various forms of media such as social media videos, films, television shows, commercials, theater productions, and more. Casting directors or talent agents are typically responsible for identifying and auditioning potential candidates for these roles. They assess the suitability of the individuals based on their talent, skills, experience, appearance, and other relevant factors. The goal of talent sourcing is to find the best fit for specific roles and bring characters to life on screen or stage.

What can I do after the Talent Sourcing course?

You can review the types of audition or selection process that would be appropriate for the production, considering specific acting requirements and methods to identify emerging talents. You will be able to evaluate the strengths and weaknesses of talent by considering techniques for improvisation based on the script. You will also be able to review potential talent briefs to provide inputs for alternatives, taking into account the requirements for main characters, narrators, voice-over artists, and the marketability of talent available.

How long does it take to complete the Talent Sourcing course?

It takes 2.5 days to complete this Talent Sourcing course.

What certificates do I get after completing the Talent Sourcing course?

Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.

What do I need to bring for the Talent Sourcing course?

Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.

How do I register for the Talent Sourcing course?

You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.