Talent Casting For Ad Creatives

The right talent can make all the difference in the outcome of a video. Learn how top studios identify and recruit the perfect talent for their productions.

Gain valuable insights into audition and selection processes that will empower you to make informed casting decisions for a diverse range of social media advertising projects. Evaluate talent strengths and weaknesses using script-based improvisation techniques, review talent briefs to meet character requirements, and assess performers' impact on production. Acquire the essential skills to conduct interviews and auditions, ensuring you find the ideal talent to create impactful and compelling content that resonates with your audience on social media platforms.

Course Outline

Course Ref. No.: TGS-2023022196 /  Mode of Training: Classroom

  • Gain a comprehensive understanding of audition and selection processes suitable for social media advertising.
  • Enhance your ability to evaluate talent strengths and weaknesses using script-based improvisation techniques.
  • Learn to review talent briefs, considering character requirements and marketability for alternatives.
  • Assess the performer’s effect on production, factoring in commercial and aesthetic criteria for supporting roles.
  • Develop the skills to conduct interviews and auditions, utilizing acting knowledge to assess talent and supporting roles.
Traning skills acquired

Skills Acquired

  • Talent Sourcing and Selection: Review types of audition or selection process which would be appropriate for the production.
  • Identifying Emerging Talents: Use social media platforms to search for and identify emerging talents.
  • Reviewing Talent Briefs: Identify if they meet character requirements based on checklist derived from storyline.
  • Reviewing Auditions / Interviews: Effectively evaluate talent strengths and weaknesses before determining audition / interview outcome
Hands-on learning activities

Hands-on Learning Activities

  • Creating Checklist for Talent Casting: Derive checklist based on production requirements for different roles such as main / supporting characters, narrators, voice-over artists etc.
  • Conducting Interview / Audition for Talent Casting: Role-play activity to determine suitability of talent based on production checklist and storyline requirements.
    • By the end of the course, learners will be able to effectively identify and cast talents for social media advertisements.
Competency Assessment

Competency Assessment

  • Written & Practical
    • Create a proposal for talent casting based on what was taught during the course.
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
  • Funding validity period: 17 July 2023 – 16 July 2025

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Grace Koh
course-information
Grace Koh

Grace is an ACTA-certified trainer who brings her strong track record of successfully driving digital transformation into the classroom.

Joshua Judah
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Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Gold Poovan
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Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Paul Lim
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Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Qisti Razan Putra
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Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Shawn Yeo
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Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Ronald Chua
course-information
Ronald Chua

Eugene Chow
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Eugene Chow

Eugene possesses extensive expertise in cybersecurity, cloud platform development, digital marketing, and tech leadership with over a decade of experience.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Woodlands

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.9 Google Review star ratings stars by more than 17,339 happy learners on Google Reviews

Talent Sourcing and Selection Techniques for Social Media Advertising course review by fad ab

Fad AB

The training is conducted in a crash-course manner. Booklets were provided for reference during lessons and I found the structure and flow of the lesson easy to follow. Lecturers are knowledgable and trained to teach the class. The classes I have applied for is relevant to the career I am in pursuing and you can apply the things you've learned here anywhere. I have attended 3 courses so far and the classes are held in an inviting atmosphere that helps me feel at ease. I am satisfied with every one.
....
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Google Reviews by SkillsFuture course participants
Talent Sourcing and Selection Techniques for Social Media Advertising course review by low tyan huey

Low Tyan Huey

I've attended all of the classes. Overall, everything is good and it was a valuable experience. All the trainers were good and experienced, knew their stuff and passed all their knowledge down.
....
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Google Reviews by SkillsFuture course participants
Talent Sourcing and Selection Techniques for Social Media Advertising course review by pantxika etchemendy

Pantxika Etchemendy

Thoroughly enjoyed my course at FirstCom Academy! Learned so many insightful tips and gained a lot of knowledge in the digital marketing field. The trainers are extremely charismatic and well-versed in this field, definitely the best people to learn from. Highly recommend FirstCom Academy to anyone who wants to learn anything related to digital marketing!
....
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Talent Sourcing?
    Talent sourcing refers to the process of selecting and hiring actors, models, performers, or other individuals with specific skills for roles in various forms of media such as social media videos, films, television shows, commercials, theater productions, and more. Casting directors or talent agents are typically responsible for identifying and auditioning potential candidates for these roles. They assess the suitability of the individuals based on their talent, skills, experience, appearance, and other relevant factors. The goal of talent sourcing is to find the best fit for specific roles and bring characters to life on screen or stage.
    What can I do after the Talent Sourcing course?
    You can review the types of audition or selection process that would be appropriate for the production, considering specific acting requirements and methods to identify emerging talents. You will be able to evaluate the strengths and weaknesses of talent by considering techniques for improvisation based on the script. You will also be able to review potential talent briefs to provide inputs for alternatives, taking into account the requirements for main characters, narrators, voice-over artists, and the marketability of talent available.
    How long does it take to complete the Talent Sourcing course?
    It takes 2.5 days to complete this Talent Sourcing course.
    What certificates do I get after completing the Talent Sourcing course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    What do I need to bring for the Talent Sourcing course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    How do I register for the Talent Sourcing course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

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