Notice: We are currently undergoing price adjustments for some of our course offerings. Please refer to the course enrollment page for the final course fees.

Social Media Marketing with Video Creation

Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this 2.5 days course, you will learn more about various social media platforms which are in trend, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and how they can be implemented for your business so that you can engage and reach out to the 4.6 million active social media users in Singapore.

To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling social media marketing videos using just your smartphone. Our social media marketing course will cover basic filming techniques and free applications which you can use to create media assets for your company’s social media accounts.

You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.

Course Outline

Course Ref. No.: TGS-2021005547 /  Mode of Training: Classroom

  • Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more. 
  • Identify which social media platform is ideal for your marketing goals. 
  • Learn how to set up and run effective social media campaigns to attract new customers and engage existing customers. 
  • Learn basic filming techniques to create professional looking videos with a smartphone. 
  • Learn how to use free video editing applications like InShot for post-production processes like adding enhancements and visual effects. 
  • Learn in-demand and practical skills you can apply to your work or side hustle — from industry professionals with on-the-ground job experience.
Social Media Marketing course with Video Creation on mobile phone Singapore
Traning skills acquired

Skills Acquired

  • Smartphone Video Filming Techniques: Proficiency in capturing high-quality videos using a smartphone 
  • Video Editing Skills using InShot App: Expertise in editing videos using InShot app 
  • Social Media Video Marketing Expertise: Knowledge & skills in leveraging video content for effective social media marketing
  • Social Media Content Calendar Expertise: Plan & organise content within a social media content calendar 
  • Knowledge of Legal Requirements: Understanding the legal aspects related to social media platforms
Hands-on learning activities

Hands-on Learning Activities

  • Learn the InShot App: Get to know the features & functionality of the InShot app
  • Storyboarding: Develop a storyboard for the video, outlining the sequence of shots, transitions, & desired visual elements 
  • Capture Footage: Use a smartphone to film video footage based on the storyboard
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

InShot, Capcut

Competency Assessment

Competency Assessment

  • Written & Case Study
    • Key elements of an organisational social media plan, Evaluate usage of social media, Tools for social media scheduling

Course Schedule

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Course Fees & Subsidies

SMEs
Course Fees$1200.00
SkillsFuture Subsidy:
Up to 70% of course fee		-$840.00
Nett Fee $360.00
Non SMEs
Course Fees$1200.00
SkillsFuture Subsidy:
Up to 50% of course fee		-$600.00
Nett Fee $600.00
Additional Support

Additional Support via Absentee Payroll
Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)
SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above)
Course Fees (Before GST)$1200.00
8% GST$96.00
SkillsFuture Subsidy:
Up to 70% of course fee		-$840.00
Nett Fee $456.00
Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)$1200.00
8% GST$96.00
SkillsFuture Subsidy:
Up to 50% of course fee		-$600.00
Nett Fee $696.00
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • Nett Fee are inclusive of GST charged based on the full course fees.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands
Kallang Way

Paya Lebar Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woodlands Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Kallang Way HQ

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158 Kallang Way, #03-10 Performance Building, Singapore 349245

Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.


Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.8Google Review star ratings stars by more than 5200+ happy learners on Google Reviews

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Matthew Mak

In my second class, I attended the course on Social Media Marketing with Video Creation. The lecturer, Joshua, did an excellent job of explaining the various social media platforms using his own personal experience. Taught us how to edit video on mobile. It's my first and hope not the last! The course is very enriching and useful and is highly recommended.
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Google Reviews by SkillsFuture course participants

Elki Siew

My trainer Vanessa Chan for the Social Media Marketing with Video Creation has been fun and interesting! Vanessa’s teaching is very lively and easily relatable. She shared lots of good examples and case studies. The staff from FirstCom academy are also very helpful and responsive. Overall great experience and highly recommended!!! :)
....
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Google Reviews by SkillsFuture course participants
soh poh soo donald

Soh Poh Soo Donald

Programmes like Social Media Marketing with Video Creation and Level Up Digital Marketing through Content Strategy gave me more insights to better understand how social media works and how to be more engaging with your target audience, as well as being able to be more "optimized for social media" be it in visuals or written content.
....
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Google Reviews by SkillsFuture course participants
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Caitlin Loo

I just completed the Social Media Marketing with Video Creation course as facilitated by Joshua, and it was a good overview of the various social media platforms and how you can market your business or products through video creation. We were also given the opportunity to try creating a video ourselves!
....
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Google Reviews by SkillsFuture course participants
derek l

Derek L

I’ve also taken the Digital marketing with Video Creation course with trainer Vanessa Chan and I found the trainer to be very informative, experienced and approachable. There was also hands on video creation which was fun and educational.
....
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Google Reviews by SkillsFuture course participants

Lawrence Cheong

Attended the Social Media Marketing with Video Creation course at FirstCom Academy. Trainer Shawn Yeo is very patient with us and guided us well throughout the course. He answers all our queries to our satisfaction. The course materials are also adequate. After this course we should be able to do videos with much more confidence.
....
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Social Media Marketing?
    Social media marketing (SMM) is a form of digital marketing that leverages the power of social media platforms, like Instagram, Twitter and Facebook, to interact with customers to build brands, increase sales, and drive website traffic.
    What can I do after the Social Media Marketing course?
    You can use social media as a marketing tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers. You will be able to create attractive video content for digital marketing using free software such as Inshot / CapCut / TikTok. You will also be able to evaluate and market on the right social media platforms to amplify business opportunities and reach out to your target audience.
    How long does it take to complete the Social Media Marketing course?
    It takes 2.5 days to complete this social media marketing course.
    What certificates do I get after completing the Social Media Marketing course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
    What do I need to bring for the Social Media Marketing course?
    You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
    How do I register for the Social Media Marketing course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.

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