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Rated 4.5 on SkillsFuture by over 22,123 Learners
*Based on the average of the trainees' feedback on the course's quality

Course Completion Outcomes

Attract & engage customers

with effective social media campaigns and appealing content

Increase brand awareness

by creating professional looking videos with a smartphone

Learn how to enhance videos

with free video editing applications like InShot for post-production processes like adding visual effects

Identify & explore social media platforms

like Facebook, Instagram, LinkedIn, YouTube, TikTok and more to see which is ideal for your marketing goals

Be a Social Media Expert

by planning and organising content within a social media content calendar and leveraging video content with your knowledge and skills

Gain in-demand & practical skills

that are transferrable and applicable in your work or side hustle

Course Overview

Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this 2.5 days course, you will learn more about various social media platforms which are in trend, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and how they can be implemented for your business so that you can engage and reach out to the 4.6 million active social media users in Singapore.

To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling social media marketing videos using just your smartphone. Our social media marketing course will cover basic filming techniques and free applications which you can use to create media assets for your company’s social media accounts.

You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Learn the InShot App
Get to know the features & functionality of the InShot app
Develop a storyboard for the video, outlining the sequence of shots, transitions, & desired visual elements 
Capture Footage
Use a smartphone to film video footage based on the storyboard

Platforms & Tools Introduced

InShot, Capcut

Competency Assessment

Written & Case Study

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Social Media Marketing?
Social media marketing (SMM) is a form of digital marketing that leverages the power of social media platforms, like Instagram, Twitter and Facebook, to interact with customers to build brands, increase sales, and drive website traffic.
What can I do after the Social Media Marketing course?
You can use social media as a marketing tool to interact with your community to increase the engagement rate and portray higher brand credibility to new followers. You will be able to create attractive video content for digital marketing using free software such as Inshot / CapCut / TikTok. You will also be able to evaluate and market on the right social media platforms to amplify business opportunities and reach out to your target audience.
How long does it take to complete the Social Media Marketing course?
It takes 2.5 days to complete this social media marketing course.
What certificates do I get after completing the Social Media Marketing course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the Social Media Marketing course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Social Media Marketing course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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