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Social Media Marketing with Video Creation
Social Media Marketing with Video Creation
Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this 2.5 days course, you will learn more about various social media platforms which are in trend, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and how they can be implemented for your business so that you can engage and reach out to the 4.6 million active social media users in Singapore.To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling social media marketing videos using just your smartphone. Our social media marketing course will cover basic filming techniques and free applications which you can use to create media assets for your company’s social media accounts.
You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.
Course Outline
Course Ref. No.: TGS-2021005547 /Â Mode of Training: Classroom
- Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more.Â
- Identify which social media platform is ideal for your marketing goals.Â
- Learn how to set up and run effective social media campaigns to attract new customers and engage existing customers.Â
- Learn basic filming techniques to create professional looking videos with a smartphone.Â
- Learn how to use free video editing applications like InShot for post-production processes like adding enhancements and visual effects.Â
- Learn in-demand and practical skills you can apply to your work or side hustle — from industry professionals with on-the-ground job experience.
Skills Acquired
- Smartphone Video Filming Techniques: Proficiency in capturing high-quality videos using a smartphoneÂ
- Video Editing Skills using InShot App: Expertise in editing videos using InShot appÂ
- Social Media Video Marketing Expertise: Knowledge & skills in leveraging video content for effective social media marketing
- Social Media Content Calendar Expertise: Plan & organise content within a social media content calendarÂ
- Knowledge of Legal Requirements: Understanding the legal aspects related to social media platforms
Hands-on Learning Activities
- Learn the InShot App: Get to know the features & functionality of the InShot app
- Storyboarding: Develop a storyboard for the video, outlining the sequence of shots, transitions, & desired visual elementsÂ
- Capture Footage: Use a smartphone to film video footage based on the storyboard
Platforms & Tools Introduced
InShot, Capcut
Competency Assessment
- Written & Case Study
- Key elements of an organisational social media plan, Evaluate usage of social media, Tools for social media scheduling
Course Schedule
Enrol Now by following the simple steps below!
Step 1 (Select Training Center)
Step 2 (Select Date)
- Select the time slot to enroll the course
- Available
- Selling Fast
- Full Enrollment
Course Fees & Subsidies
SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $360.00 |
Non SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $600.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $456.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $696.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training
Learn from and interact with certified trainers with years of proven training and industry experience
With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.
With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.
A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.
With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.
A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.
With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.
A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.
A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.
Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.
Localised syllabus and case studies co-curated with proven subject matter experts
FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.
Unleash Your Potential with In-Person Training at Our Centers of Excellence
Elevate your skills through interactive learning experiences
Paya Lebar Training Center
Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.
Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.
Woodlands Training Center
Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.
It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!
Kallang Way HQ
Situated at Performance Building, our Kallang Way Training Center is easily accessible via a 7-minute walk from Geylang Bahru MRT or by taking a 3-stop bus ride on Bus 125 from Aljunied MRT.
Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.
Maximum skills transfer through hands-on on-premise training approach
Rated 4.8 stars by more than 5200+ happy learners on Google Reviews
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