Be a Coach, Not Just a Manager

Effective coaching can unlock an employee's potential, boost team performance, and nurture a positive organisational culture.

Many managers face challenges in coaching, from identifying the right coaching opportunities to dealing with resistance. Learn to distinguish between leadership styles, apply industry-leading coaching techniques tailored to your team, and develop strategic, evidence-based coaching plans.

Course Outline

  • Learn the difference between coaching and managing and guide your team towards their goals
  • Discover the coaching techniques favoured by industry leaders and customise them to your team 
  • Craft strategic and effective coaching plans backed by evidence-based principles 
  • Equip yourself with the tools to evaluate the success of your coaching plans
Traning skills acquired

Skills Acquired

  • Identify Individual Coaching Needs: Determine areas of coaching for each team member and set clear goals
  • GROW Coaching Model: Explore proven coaching models such as GROW to motivate individuals and teams 
  • Develop a Coaching Plan: Create a tailored coaching plan that meets specific expectations to track progress effectively 
  • Optimise the Coaching Approach: Continuously assess the impact of your coaching plan and refine your strategy

 

Hands-on learning activities

Hands-on Learning Activities

  • Create Your Coaching Blueprint: Identify key coaching requirements and create a personalised plan using frameworks recommended by industry experts
  • Practice Through Role-Play: Engage in interactive role-plays with peers to master coaching techniques across different real-world situations
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

GROW Coaching Model

Competency Assessment

Competency Assessment

  • Written Assessment, Case Study, and Role Play
Join our 42,000+ learners in striving for a better future today.
Enrol Now by following the simple steps below!
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Grace Koh
course-information
Grace Koh

Grace is an ACTA-certified trainer who brings her strong track record of successfully driving digital transformation into the classroom.

Joshua Judah
course-information
Joshua Judah

Joshua is an ACLP-certified trainer with a varied background in the Service and Digital Marketing Industry. Learners are sure to find his lessons fruitful, fun and interesting.

Gold Poovan
course-information
Gold Poovan

Poovan is a highly experienced, ACTA/ACLP-certified trainer and digital marketing expert with over 20 years of management, customer service, and marketing.

Paul Lim
course-information
Paul Lim

Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

Qisti Razan Putra
course-information
Qisti Razan Putra

Qisti Razan Putra is a highly passionate and accomplished educator with a wealth of experience in both the Education industry and Info-Comm Technology.

Shawn Yeo
course-information
Shawn Yeo

Shawn is a well-versed Social Media Strategist with over 7 years of experience assisting his clients with social media marketing, brand outreach and influencer engagement.

Daryl Kang
course-information
Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Ronald Chua
course-information
Ronald Chua

Eugene Chow
course-information
Eugene Chow

Eugene possesses extensive expertise in cybersecurity, cloud platform development, digital marketing, and tech leadership with over a decade of experience.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

Address icon
11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.9 Google Review star ratings stars by more than 17,339 happy learners on Google Reviews

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yunwei lee

It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
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Ernest Lim

I recently enrolled in Firstcom Academy's 1 day course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost.
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Danish Fawzy

The courses provided was interesting and insightful. The trainers are friendly and shared their experince to make me better understand the content provided.
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Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Effective Coaching?
    Effective coaching is a process that aims to improve performance and facilitate professional development through personalised guidance and support. It involves setting clear goals, providing feedback, and creating an environment that encourages growth and the exploration of new possibilities.
    How long does it take to complete the Effective Coaching of Employees course?
    It takes 1 day to complete the Effective Coaching of Employees course.
    What do I need to bring to the Effective Coaching of Employees course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    What certificates do I get after completing the Effective Coaching of Employees course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    How do I register for the Effective Coaching of Employees Course?
    Click the "Enroll Now" button, or express your interest by filling out the form on this page. Our education consultant will then contact you.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.

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