With over 6 million users in Singapore and a 45.7% increase in ad spending in 2023 alone, social media marketing is one of the fastest-growing industries with excellent opportunities for anyone looking to upgrade or change their career.

How much do social media marketers earn in Singapore? In this social media marketing salary guide, we’ll explore the types of jobs in the social media industry, the typical salary range you can expect, potential career progression paths, and how you can get the necessary skills to get started.

Social Media Marketing Salary Guide: Job Roles and Salary Ranges

From entry to senior management level and beyond, a career in the social media marketing industry can be enriched with clear progression pathways. Social media marketing roles offer an exciting blend of creative and data-driven approaches, such as brainstorming ideas for an ad and analysing metrics to improve a client’s social media performance.

When you embark on a social media marketing career, you’ll begin either on the client side or with a marketing agency. Social media marketing roles on the client side are typically dedicated to one business, while digital marketing agencies handle the social media duties for multiple brands.

Whichever side you join, social media marketers plan and execute social media campaigns that have tangible results on business performance.

Social Media Executive

A social media executive is an entry-level role primarily responsible for handling the day-to-day operations of social media pages. This can include scheduling posts, managing campaigns, and generating reports on the brand’s social media performance.

They may also be involved in content creativity and working with different team members to develop art assets or copywrite text for social media posts or campaigns. They typically work under team leaders or managers who assign them tasks or projects.

Social media executives can hold degrees or diplomas in marketing, communications or related fields — though these are not mandatory to perform the role. You can learn the skills needed to become a social media executive by attending a comprehensive social media marketing course, social media advertising course or even other digital marketing courses in Singapore.

Social Media Executive Salary Range

In Singapore, social media executives have a salary range of $2,500 – $5,000, depending on years of experience. The median salary of a social media executive is $3,500. (Source: Glassdoor)

Social Media Analyst

Analysts assess social media data and turn them into actionable business recommendations. They are familiar with various analytical tools and use them to provide insights into a company’s campaigns or content performance.

Typically, social media analysts are responsible for discovering recurring patterns and evaluating the effectiveness of a business’s social media content. They may also benchmark their company’s performance against top competitors in the industry. Often, the data and insights an analyst presents can significantly impact how a business plans future social media campaigns.

Social Media Analyst Salary Range

Social media analysts have a salary range of $3,000 – $4,500.The median salary of a social media analyst in Singapore is $3,500. (Source: Glassdoor)

Social Media Strategist

Social media strategists are responsible for developing strategies that align with business goals. They typically analyse social media trends and monitor social media metrics to create compelling social media content strategies. Because social media strategists are heavily involved in content ideation and creation, they often work closely with copywriters and designers.

The social media strategist takes on a client advisory role in an agency and provides strategic counsel. Depending on the agency, they may or may not be required to handle the account.

There is a fair amount of overlap between the duties of a social media strategist and manager, so many companies will seek out a candidate capable of devising social media strategies and leading a team of executives. It is not uncommon for social media strategists to regularly attend a social media marketing course or a social media advertising course to stay updated with industry trends.

Social Media Strategist Salary Range

According to Glassdoor, social media strategists in Singapore have a salary range of $3,500 – $6,000. The median salary of a social media strategist is $3,750.

Social Media Manager

Social media managers plan and implement social media strategies for clients or businesses. This includes executing strategies to achieve greater engagement or brand awareness on social media, working with stakeholders to develop a content pipeline, and managing a team of executives to perform day-to-day social media operations.

In an agency, the social media manager typically handles significant client accounts and ensures the social media strategies align with the client’s goals. In a company, a social media manager will typically report to the social media director or marketing head responsible for growing the brand’s social media presence and helping drive conversion to achieve the company’s business goals.

Job postings for social media managers typically ask for five years of experience. It is not uncommon for social media managers to regularly attend a social media advertising or marketing course to stay updated with industry trends.

Social Media Manager Salary Range

Social media managers in Singapore have a salary range of $4,000 – $6,000. The median salary of a social media manager is $4,400. (Source: Glassdoor)

Social Media Marketing Salary Guide: Summary

Job Title Median Salary Salary Range
Social Media Executive $3,500 $2,500 – $5,000
Social Media Analyst $3,500 $3,000 – $5,000
Social Media Strategist $3,750 $3,500 – $6,000
Social Media Manager $4,500 $4,000 – $7,000

(Source: Glassdoor, Payscale)

How to Start a Career in Social Media Marketing?

Joining the social media marketing industry can open doors to a fulfilling, lucrative and rewarding career. Social media marketers are experts at helping businesses cultivate an online community, stand out on social media platforms, and boost revenue through effective social media campaigns.

Many people who want to make a career switch to social media marketing are daunted by job postings that require a diploma or degree in a related field. However, it is possible to land a role in social media marketing by attending a relevant social media marketing course, attaining industry-recognised certifications and having a portfolio demonstrating expertise in the subject matter.

Learn in person from Social Media Marketing Professionals at FirstCom Academy.

If you’re looking to switch to social media marketing, there’s no better way to kickstart your career than by learning from industry veterans at FirstCom Academy. Our social media advertising courses are ideal for busy professionals looking to upgrade their careers by learning in-demand skills taught in a progressive, easy-to-understand and actionable manner.

Explore FirstCom Academy’s range of WSQ-certified social media marketing courses for popular social media platforms:

Frequently Asked Questions:

Entry-level social media executives have salaries ranging from $2,500 to $5,000 in Singapore, with the median at $3,500.

Social media strategists are responsible for developing strategies aligned with business goals, analyzing trends and metrics, and creating compelling social media content ideation.

Relevant degrees or certifications are useful but not always mandatory. Taking a comprehensive social media marketing course can provide the necessary skills.

Upskilling by taking specialized social media advertising or marketing courses, attaining industry certifications, and building a portfolio are important steps.

FirstCom Academy in Singapore offers a range of WSQ-certified courses to start a career in social media marketing.


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