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Xiaohongshu Marketing
Xiaohongshu or “Little Red Book” is China’s 4th largest social media and e-commerce platform with over 150 million monthly active users. Described as the Instagram of China, it is a rapidly growing platform amongst Chinese-speaking consumers in Singapore for its beauty and fashion content.The increasing popularity of Chinese social media apps means more brands are recognising the power of marketing to Chinese-speaking consumers. Xiaohongshu is one of the best ways for companies looking to connect with the Chinese-speaking demographic.
Get ahead of industry trends and learn how to effectively maximise your outreach on Xiaohongshu to gain a competitive edge in your business or career.
Course Outline
Course Ref. No.: TGS-2023017955 / Mode of Training: Classroom
- Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities.
- Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts.
- Develop targeted and localised marketing strategies aligned with language, cultural and social differences.
- Learn how to create and manage an account on Xiaohongshu.
- Hands-on practical to use in-app photo and video editing features to create posts.
- Master optimisation strategies to maximise outreach of postings.
- Learn about the various types of advertising and e-commerce options on Xiaohongshu.
- Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns.
Skills Acquired
- Proficiency in Xiaohongshu Marketing: Learn effective techniques to market your products or services on Xiaohongshu
- Developing a Winning Content Strategy: Develop a successful content strategy that resonates with the target audience on Xiaohongshu
- Harnessing Influencer Marketing: Leverage influencers to expand reach and connect with a wider audience
- Analysing Campaign Performance: Track & analyse the performance of Xiaohongshu marketing campaigns
Hands-on Learning Activities
- Set Up Your Xiao Hong Shu Account: Create & register a Xiao Hong Shu account to establish a presence on the platform
- Utilise Content Discovery: Explore Xiao Hong Shu’s content discovery features to find relevant & engaging content in the industry
- Create Engaging Content: Develop compelling & visually appealing content to share on Xiao Hong Shu
- Monitor Post Performance: Utilise Xiao Hong Shu’s analytics tools to monitor the performance of posts
Platforms & Tools Introduced
Xiaohongshu
Competency Assessment
- Written & Case Study
- Global market trends, factors influencing international marketing, impact of social & cultural factors on international marketing
Course Schedule
Step 1 (Select Training Center)
Step 2 (Select Date)
- Select the time slot to enroll the course
- Available
- Selling Fast
- Full Enrollment
Course Fees & Subsidies
SMEs | |
Course Fees | $1100.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
Nett Fee | $330.00 |
Non SMEs | |
Course Fees | $1100.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
Nett Fee | $550.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1100.00 |
8% GST | $88.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
Nett Fee | $418.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1100.00 |
8% GST | $88.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
Nett Fee | $638.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
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Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.
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Drivers can also reach Performance Building via PIE or KPE, with a plenty of convenient parking locations nearby.
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