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Course Completion Outcomes

Leverage influencers

to expand reach and connect with a wider audience

Develop marketing strategies 

for targeted and localised context aligned with language, cultural and social differences.

Maximise outreach of posts

and gain a competitive edge in your business or career with effective strategies

Identify international business opportunities

from analysing trends and developments in Chinese and overseas markets 

Market products or services

on Xiaohongshu by learning effective techniques and improving efficiency in marketing

Track & analyse 

performance of Xiaohongshu marketing campaigns by accessing metrics

Course Overview

Xiaohongshu or “Little Red Book” is China’s 4th largest social media and e-commerce platform with over 150 million monthly active users. Described as the Instagram of China, it is a rapidly growing platform amongst Chinese-speaking consumers in Singapore for its beauty and fashion content.

The increasing popularity of Chinese social media apps means more brands are recognising the power of marketing to Chinese-speaking consumers. Xiaohongshu is one of the best ways for companies looking to connect with the Chinese-speaking demographic.

Get ahead of industry trends and learn how to effectively maximise your outreach on Xiaohongshu to gain a competitive edge in your business or career.

Certification of Completion

With your new in-demand skills, you’re ready to stay competitive in today’s dynamic job market and improve your chances of greater career progression.

*Learners must complete each course with at least 75% attendance and demonstrate competency during assessments in order to receive a Certificate of Completion from FirstCom Academy and WSQ Statement of Attainment.

Outcome-Driven Learning

Hands-on Learning Activities

Set Up Your Xiao Hong Shu Account
Create & register a Xiao Hong Shu account to establish a presence on the platform
Utilise Content Discovery
Explore Xiao Hong Shu’s content discovery features to find relevant & engaging content in the industry 
Create Engaging Content
Develop compelling & visually appealing content to share on Xiao Hong Shu
Monitor Post Performance
Utilise Xiao Hong Shu’s analytics tools to monitor the performance of posts

Platforms & Tools Introduced


Digtal marketing and social media platforms

Competency Assessment

Written & Case Study

Why Learn At FCA

Breakfast, lunch, beverages and refreshments provided to keep you fuelled up for the duration of the course
Short & effective courses (1 to 3 days) to accommodate our learner’s busy schedule
Smaller & optimal class sizes of up to 25 learners to get personalised attention from trainers
More than 110 ACTA/ACLP-certified trainers who are veterans in their field
Gain transferrable skills & see tangible results* you can measure within a year
Commute safely with sheltered walkways from MRTs to our learning institutions

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is Xiaohongshu Marketing?
Xiaohongshu Marketing is a type of social media marketing, which involves promoting a brand on Xiaohongshu to grow your brand awareness, audience, leads, and sales. Xiaohongshu is a popular social media marketing & e-commerce platform in China.
What can I do after the Xiaohongshu Marketing course?
You can use Xiaohongshu to raise your brand awareness amongst Singapore’s Chinese-speaking consumers and establish a new customer base for your brand.
How long does it take to complete the Xiaohongshu Marketing course?
It takes 2.5 days to complete this Xiaohongshu marketing course.
What certificates do I get after completing the Xiaohongshu Marketing course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
What do I need to bring for the Xiaohongshu Marketing course?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Xiaohongshu Marketing course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
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