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[WSQ] Marketing on Xiao Hong Shu

Described as the Instagram of China, Xiao Hong Shu is a rapidly growing platform amongst Chinese-speaking consumers in Singapore for its beauty and fashion content. Learn how to use Xiao Hong Shu to raise your brand awareness amongst Singapore’s Chinese-speaking consumers and establish a new customer base for your brand.

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Marketing on Xiao Hong Shu

The increasing popularity of Chinese social media apps means more brands are recognising the power of marketing to Chinese-speaking consumers. Xiao Hong Shu is one of the best ways for companies looking to connect with the Chinese-speaking demographic.

Get ahead of industry trends and learn how to effectively maximise your outreach on Xiao Hong Shu to gain a competitive edge in your business or career.

Xiao Hong Shu Marketing Course

Xiao Hong Shu Marketing Course

Day 1
Day 2
Day 3
AM
  • Introduction to Xiao Hong Shu
    Social and cultural differences between Chinese and Western social media platforms
  • How does Xiao Hong Shu compare to other Chinese
    social media platforms?
  • Identify the types of content on Xiao Hong Shu and which are suitable for your organisation
PM
  • Create an account on Xiao Hong Shu
  • How to use Xiao Hong Shu and navigate the interface
  • Exploration of Xiao Hong Shu’s content discovery features
  • Introduction to different types of advertisements on Xiao Hong Shu
AM
  • Hands-on exploration of Xiao Hong Shu in-app photo and video editing functions
  • Create a post on Xiao Hong Shu
  • Optimise a post on Xiao Hong Shu
  • How to analyse and understand Xiao Hong Shu’s social media metrics
  • Evaluate metrics and be able to suggest ways to improve performance
PM
  • Introduction to Xiao Hong Shu Mall and e-commerce features
  • How to identify & engage influencers on Xiao Hong Shu
  • Case studies on how local businesses promote products and services on Xiao Hong Shu
AM
  • Written Assessment

Course Schedule

Select Location:
Xiao Hong Shu Marketing Course

Who Should Attend

fz Are you one of the following? Learn practical, real-world skills you can apply to your career or business immediately!
Anyone who wants to learn how to use Xiao Hong Shu to increase brand awareness and capitalise on business opportunities in the Chinese market.
Course Fee
S$330*
Original Course Fee:
S$1100
Marketing on Xiao Hong Shu
Course Duration: 2.5 Days
Mode of Assessment: Written Assessment
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Reserve your seat today
*The course fees payable are subject to GST based on the original course fees.
Pricing

Course Fees

Corporate
Individual
SMEs
Course NameCourse Fees
Marketing on Xiao Hong Shu
(2.5 days)

$1100.00

Up to 70% Subsidy by SkillsFuture Singapore

– $770.00

Course Fees Payable*

$330.00

Additional Support via Absentee Payroll**

$90.00

Non-SMEs
Course NameCourse Fees
Marketing on Xiao Hong Shu
(2.5 days)

$1100.00

Up to 50% Subsidy by SkillsFuture Singapore

– $550.00

Course Fees Payable*

$550.00

Additional Support via Absentee Payroll**

$90.00

Additional Subsidies

SMEs
Additional Support via Absentee Payroll $90.00
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $297.00
Total Savings $387.00
Non-SMEs
Additional Support via Absentee Payroll $90.00
Up to 90% Additional Subsidy from Skillsfuture Enterprise Credit $495.00
Total Savings $585.00
  • Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
  • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

– Registered or incorporated in Singapore
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (21 – 39 years old) & PR
Course NameCourse Fees
(Inclusive of 8% GST)
Marketing on Xiao Hong Shu
(2.5 days)

$1188.00

Up to 50% Subsidy by SkillsFuture Singapore

– $550.00

Nett Amount Payable*

$638.00

Singapore Citizens aged 40 years & above
Course NameCourse Fees
(Inclusive of 8% GST)
Marketing on Xiao Hong Shu
(2.5 days)

$1188.00

Up to 70% Subsidy by SkillsFuture Singapore

– $770.00

Nett Amount Payable*

$418.00

*Nett Fees Payable are inclusive of GST charged based on the full course fees.

What you can do after the course

Course Entry Requirements

  1. Aged 21 and above
  2. Have basic computer literacy Level 2
  3. Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience
  4. Have an understanding and working knowledge of sales and marketing principles/practices and
  5. Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

Course Certifications

Candidates who complete the course with at least 75% attendance and demonstrate competency during assessment will receive:

  • Certificate of Completion by FirstCom Academy, and
  • SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework (NICF)

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Ernest Lim
I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost or left behind.
Royston Property
It was a very enriching and educating experience during my 2.5 days course with FirstCom Academy. The course contents is up to date. The delivery by its experienced trainer is easily absorbed with relevant case studies and hands on demonstration. I look forward to sign up other courses soon.
Sunny Lim
My first time attending a course on driving traffics with social media ads and I am impressed with the training facilities. The classroom is spacious. Wifi and power outlets are ample. The trainer is very well versed in the topic and we learn through lots of engagement and participation. I look forward to joining their other courses.
Nazura Huda
My first time attending such courses and in this 2 days, the trainer Daryl was engaging and enthusiastic! The class was interactive with practical sessions and group work which help us to get to know each other better too.
Frank Cho
Well organized training with a spacious and well-equipped venue. Content was relevant and our trainer, Linda, was really engaging and knowledgeable. She wasn't just interested in going through the slides but in making it relevant to our individual industries.
Wayne Law
Tucked away in the industrial area, Firstcom exceeded my expectations as a digital marketing course provider. The courses are practical and the assessment process is robust and not easy. But knowledge retention is very high after an intense 2 or 2 and half day course. Highly recommended for people looking for quick start in social media marketing
Robin Soh
Attended course for social media marketing with video content with First com Academy. The trainer is professional and gives good insight and advice on setting up Social Media marketing. Will be looking forward to more courses with them
Livewell Prime
When I first saw about the course, I was optical about it. But a consultant called and discuss with her expertise advised. I sign up for this social media with Video content and I find it help me to improve on my social media skill. After this course I’ll start be more focus and planning 🤗🤗
Candice Choong
I enrolled for a course that teaches how to run successful Facebook ad campaigns. The trainer Moses Simon is experienced, friendly, helpful with a great sense of humor. The course is useful for those who are looking to market their businesses effectively and strategically. It was a positive first for me and I look forward to participating in another helpful, relevant course conducted by FirstCom for both professional and personal development. :)
Billy Yu
Good training venue and classroom is conducive for learning. Trainer is able to control the pace of the lesson very well and the admin support was fantastic, I was unable to attend the earlier training due to Perosnal reason, the admin rescheduled me to the next class and was very prompt in assisting me with the course registration. Good job 👍
Joan Ng
Daryl is a great and knowledgeable trainer which he was able to share us examples and experience that he has gained over the years in the industry. His lesson are easy to understand and with his tips I am able to bring back these knowledge and skills sets to my workplace place or use it in the future. Thank you !
Ivy Tsy
Enjoyed the first course with Firstcom. Breakfast-lunch- tea break are all provided. 2 locations for learners to choose from. Also, Trainer Fern is knowledgeable and provides good info throughout the course itself. The admin ladies are also exceptionally helpful.
Wai Khin
Attended the Digital Marketing course conducted by Paul Lim. I must say, I enjoyed throughout the whole session. Paul made the course interesting, easy to understand and shared a lot of insights on each of the digital marketing channels. Will definitely attend his other courses in the future.
Evelyn C
Firstcom has far exceeded my expectations as a training provider. The course I took covered more than I thought and has a perfect balance of practical and theoretical content. I am genuinely confident and ready to apply my newfound knowledge and skills as a media professional. Daryl the trainer is clearly passionate about what he does. All in all, worth every cent. My only gripe would be the venue, which is in an industrial area and can be a bit hard to locate. Maybe complimentary parking coupons for us learners would be nice. :-)
Herry Oscar
It was a very enriching and informative experience during my 2.5 days course with FirstCom Academy. The course contents is up to date. The trainer - Mr Simon Moses is so experienced that his sharing is easily absorbed with relevant case studies and hands on demonstration. I will definitely recommend friends.
Kelvin Koh
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Anita M.
My first time taking a course with Firstcom. The Presentation is clear & generated good understanding & discussion. Our Trainer, Mr Paul Tan is knowledgeable in the field. Will come back again for other module. Thank you.
Chew yen Lee
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Yvonne Leong
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Swee Seng Sik
Firstcom’s admin support had been very helpful and prompt. Priscilla contacted me to share in details before I decided to join. The trainer conducting the course was also very experienced and she shared more than what the curriculum required of her.
Amirah Azmi
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Tej Kumar
He is the best trainer. He make us understand clearly. He is very patient. I will definitely recommend my friend to take his class. I will definitely be successful because of Daryl Kang. I might take another course here if he is the trainer
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Ameer Sevener
• Course registration is very transparent and smooth. Used skillsfuture credit and PSEA account. • Trainer is knowledgeable and experienced. Goes into details and also explained generally how things are usually practiced/applied in the real world. • Curriculum is short & precise. Not long nor dry. • You will definitely leave the course with new skills that is applicable to your business.
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