XiaoHongShu marketing course Singapore xhs on phone

Xiaohongshu Marketing

Xiaohongshu or “Little Red Book” is China’s 4th largest social media and e-commerce platform with over 150 million monthly active users. Described as the Instagram of China, it is a rapidly growing platform amongst Chinese-speaking consumers in Singapore for its beauty and fashion content.

The increasing popularity of Chinese social media apps means more brands are recognising the power of marketing to Chinese-speaking consumers. Xiaohongshu is one of the best ways for companies looking to connect with the Chinese-speaking demographic.

Get ahead of industry trends and learn how to effectively maximise your outreach on Xiaohongshu to gain a competitive edge in your business or career.

Course Outline

Course Ref. No.: TGS-2023017955 /  Mode of Training: Classroom

  • Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities. 
  • Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts.
  • Develop targeted and localised marketing strategies aligned with language, cultural and social differences.
  • Learn how to create and manage an account on Xiaohongshu.
  • Hands-on practical to use in-app photo and video editing features to create posts.
  • Master optimisation strategies to maximise outreach of postings.
  • Learn about the various types of advertising and e-commerce options on Xiaohongshu. 
  • Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns.
XiaoHongShu marketing course Singapore xhs example on phone
Traning skills acquired

Skills Acquired

  • Proficiency in Xiaohongshu Marketing: Learn effective techniques to market your products or services on Xiaohongshu 
  • Developing a Winning Content Strategy: Develop a successful content strategy that resonates with the target audience on Xiaohongshu 
  • Harnessing Influencer Marketing: Leverage influencers to expand reach and connect with a wider audience
  • Analysing Campaign Performance: Track & analyse the performance of Xiaohongshu marketing campaigns
Hands-on learning activities

Hands-on Learning Activities

  • Set Up Your Xiao Hong Shu Account: Create & register a Xiao Hong Shu account to establish a presence on the platform
  • Utilise Content Discovery: Explore Xiao Hong Shu’s content discovery features to find relevant & engaging content in the industry 
  • Create Engaging Content: Develop compelling & visually appealing content to share on Xiao Hong Shu 
  • Monitor Post Performance: Utilise Xiao Hong Shu’s analytics tools to monitor the performance of posts
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

Xiaohongshu

Digtal marketing and social media platforms
Competency Assessment

Competency Assessment

  • Written & Case Study
    • Global market trends, factors influencing international marketing, impact of social & cultural factors on international marketing
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
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Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
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Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
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Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
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Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
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Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
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Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
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Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
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Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
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Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

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11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


Rated 4.9Google Review star ratings stars by more than 8211+ happy learners on Google Reviews

bobby lu

Bobby Lu

Course trainer Chen Chen is super qualified for the entire course and she’s is very engaging. She possess strong power in directing students to make sure they meet learning objectives. With zest and enthusiasm, she develops new teaching strategies to fit our level and pace of learning. She is articulate and communicates well. As much as possible, she provides constructive criticisms. With superb analytical and reflective skills to solve problems, she makes good decisions on her teaching approach to adapt to the class’s learning capabilities. She respects ideas and opinions and is tactful in dealing with others. She discharges her responsibilities with the highest degree of professionalism. She is the key factor in our learning process and should be looked upon as a role model to all the rest of the trainers. She’s the crème de la crème. Course is good for beginners. Easy to learn and suitable for amateurs to kick start their XHS journey.
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Google Reviews by SkillsFuture course participants
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XiaoWen Zhong

It's nice to have Xiao Hong Shu course here. Xiao Hong Shu is a new and potential social media platform in Singapore, hope it can be helpful for my future career. Ms Chen Chen is nice, passionate, friendly and professional for the marketing trend and analysis between SG and China, I learnt a lot from her.
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Google Reviews by SkillsFuture course participants
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PeiNi Lim

Took the Xiao Hong Shu course. Very informative introductory course into the platform and usage. Would be keen to see if there’s an advanced course for businesses. The trainer, Chen Chen is also very friendly and approachable. The class was very enjoyable and indeed learnt a lot from this course.
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Google Reviews by SkillsFuture course participants

Pauline Chia

My trainer, Chen Chen, is super knowledgeable on marketing Xiao Hong Shu course. She is also jovial, pretty and never feel bored in class! And Chen Chen made extra efforts to ensure we understood before moving to next chapter. Made lots of fun friends. Thank you for the warm meals provided for us too! It's very nice attending this course and definitely will recommended it to my friends 😊.
....
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Google Reviews by SkillsFuture course participants

Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What is Xiaohongshu Marketing?
    Xiaohongshu Marketing is a type of social media marketing, which involves promoting a brand on Xiaohongshu to grow your brand awareness, audience, leads, and sales. Xiaohongshu is a popular social media marketing & e-commerce platform in China.
    What can I do after the Xiaohongshu Marketing course?
    You can use Xiaohongshu to raise your brand awareness amongst Singapore’s Chinese-speaking consumers and establish a new customer base for your brand.
    How long does it take to complete the Xiaohongshu Marketing course?
    It takes 2.5 days to complete this Xiaohongshu marketing course.
    What certificates do I get after completing the Xiaohongshu Marketing course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA).
    What do I need to bring for the Xiaohongshu Marketing course?
    You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
    How do I register for the Xiaohongshu Marketing course?
    You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
    Which payment methods are accepted?
    We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
    Enroll Now