Here’s a glimpse of what we achieved with Microsoft Bing Image Creator powered by DALL-E 3 when we entered this prompt: “Generate a lifelike depiction of a human standing beside a red dragon in the depths of an ancient, mystical forest.” The Artificial intelligence (AI) image generator produced a result that was nothing short of magical. This example showcases the potential of Microsoft Bing Image Creator to create images that bring your wildest imaginations to life.

Enter Microsoft Bing Image Creator, now integrated with DALL-E 3, a game-changer in AI-generated image creation. This completely free AI image generator enables you to effortlessly create everything from sleek business graphics to fun, personal art projects.

In this article, we will introduce you to Bing Image Creator and guide you on using it to transform your creative process. Let us explore the exciting world of AI-generated art. Bing Image Creator is for everyone, whether you’re a professional in need of new image creations or someone experimenting with new ideas.

What Is Bing Image Creator?

Screenshot of the Microsoft Bing Image Creator webpage featuring a preview of diverse AI-generated images

Microsoft Bing Image Creator’s homepage showcases the power of AI, all powered by DALL-E 3 technology.

Bing Image Creator, developed by Microsoft, is a perfect example of generative AI technology integrated within Bing Chat.

As a free and AI-powered tool, Bing Image Creator redefines digital creativity by enabling users to generate unique and customisable images through textual prompts. 

The integration of DALL-E 3, OpenAI’s advanced text-to-image model, enhances Bing Image Creator’s capabilities. 

You can now use DALL-E 3, available for free within Bing Chat and Bing Image Creator, unlocking a powerful AI system capable of producing realistic and highly creative images.

Effectively Use Bing Image Creator To Generate AI Art

The Bing Image Creator is as easy as chatting with an AI, similar to ChatGPT.

A collage of AI-generated images on the Microsoft Bing Image Creator platform.

An array of artistic creations by Microsoft Bing Image Creator.

Here’s how you can maximise its potential: 

  1. Write your prompt with precision. Being specific in your prompts allows you to generate images that closely match your vision. Enhance your results by including rich details in your descriptions, like adjectives, colours, textures, and objects. When featuring people or animals, describe their appearance and expressions for a more vivid and photorealistic visualisation.
  2. Iterative creation and refinement. This advanced AI image generator thrives on iterative feedback. Bing Image Creator helps you to seamlessly create and refine your image by conversing with a chatbot. Use its edit prompts and variations feature to redefine details and go wild with your creations! Although some complex images can take longer to generate, the process of creating AI-generated images becomes easier to use and more intuitive with each interaction. Explore different ways to use prompts to get the results you want. 
  3. Experiment with artistic styles. You can experiment with different artistic styles, from ultra-realistic to abstract. Just describe what you want, like a comic book scene or a fantasy world, and play around with various backgrounds to make your art come alive. It’s all about exploring the diverse possibilities of using AI-generated images and finding what creativity means to you!

Remember to stay updated with OpenAI’s latest announcements to make the most of new features and capabilities. 

Safety Measures for AI-Generated Media

In our digital age, strong safety measures for media are essential, especially with content generated using AI tools like Bing Image Creator. Let’s take a closer look at the safety features Bing Image Creator takes: 

Firstly, every image generated via Bing Image Creator has an invisible watermark in line with the C2PA (Coalition for Content Provenance and Authenticity) specification. This watermark includes the date and time when it was created.

Furthermore, Bing Image Creator has a content moderation system that effectively filters out harmful or inappropriate images. It adheres to its terms of service and community guidelines, ensuring that images that do not meet the safety measures are not produced.

This means Bing Image Creator not only allows you to create the image you want with improved image quality but also ensures that these AI-generated images are safe and adhere to high standards of digital content authenticity and appropriateness.

Now, It’s Your Turn!

If you’re interested in learning more about DALL-E 3 and its image-creating capabilities, take a look at our detailed guide

But why stop there? 

Ready to use DALL-E 3 for free? Since the launch of Bing Image Creator, over 1 billion images have been created. Now with access to DALL-E 3, you can easily create an image you have in mind from text prompts. 

Our “AI-Powered Content Marketing Techniques” course deepens your understanding of AI in content creation and equips you with practical skills to excel in the digital landscape. This course is ideal for professionals and individuals keen to explore the latest advancements in AI applications.

Find out more and enrol in the course

Happy creating!

Frequently Asked Questions:

Yes, DALL-E 3 is yours to use for free on Bing! It's part of Bing Chat and also available on, so you can create AI-powered images without spending a dime.

Bing Chat and ChatGPT, while both powered by OpenAI's language models have distinct differences in their functionalities and applications.

Bing Chat:

What is it? It's part of Microsoft's Bing search engine.

Language Model: Uses GPT-4, a more advanced AI.


  • Fact-Driven: Great for accurate, up-to-date information.
  • Integrated with Bing Search: Can pull in web results for detailed responses.
  • Ideal For: Quick, accurate answers, especially on technical topics or recent news.

User Experience: Like having a fact-focused assistant who can search the web.


What is it? A standalone AI application by OpenAI.

Language Model:

  • Free Version: Uses GPT-3.5.
  • Premium Version: Access to the more advanced GPT-4 model at US$20 per month.


  • Creative Responses: Good at generating longer, imaginative content.
  • Ideal For: Creative tasks like writing stories, essays, or poems.

User Experience: Like a creative assistant for brainstorming and imaginative content.


  • Choose Bing Chat if you need quick, factual information, especially on current topics.
  • Choose ChatGPT for more creative, imaginative tasks where you want detailed content.