Notice: We are currently undergoing price adjustments for some of our course offerings. Please refer to the course enrollment page for the final course fees.

Creating Content with AI

Learn the smart way to conceptualise and create engaging content that resonates with your audience!

Embrace the power of AI with tools like ChatGPT for generating text-based articles and Bing Image Creator for crafting striking images, learning how to integrate these technologies into your content creation process. Understand not just the capabilities but also the limitations and ethical considerations of using AI in your content strategy, enabling you to execute with proficiency and responsibility.

Whether you are aiming to build a new content strategy from the ground up or refine an existing one, this 2.5 days course equips you with the knowledge to develop, implement, and manage your content strategy effectively.

Course Outline

  • Understand the different types of content available from videos to podcasts, infographics, articles and more.
  • Learn best practices and optimal workflows to create original content on a consistent basis.
  • Understand best practices when it comes to publishing and sharing different types of content.
  • Learn how to incorporate AI tools such as ChatGPT and Bing Image Creator to create text articles and images.
  • Know how to develop, implement and manage a new content strategy from scratch or improve existing strategy.
  • Understand AI capabilities, limitations and guidelines for effective content strategy execution
Traning skills acquired

Skills Acquired

  • Content Strategy Development & Implementation: Develop effective content strategies that align with organisational goals
  • Content Calendar Planning Expertise: Develop expertise in planning and organising content calendars
  • Content Conceptualisation, Creation & Publishing: Conceptualise and create engaging content across different formats, such as videos, infographics, & social
    media posts
  • Knowledge of Legal Compliance & Requirements: Gain knowledge of legal compliance related to content
  • Content Performance Analysis & Improvement: Analyse content performance using relevant metrics & analytics tools
Hands-on learning activities

Hands-on Learning Activities

  • AI Content Creation via ChatGPT & Bing Image Creator: Use AI tools effectively to create text articles and images instantly via text prompts
  • Content Strategy Development: Engage in hands-on activities to develop a content strategy
  • Digital Brand Storytelling: Explore the art of digital brand storytelling and its role in creating engaging content
Digital marketing platforms and tools introduced

Platforms & Tools Introduced

ChatGPT, Bing Image Creator

Competency Assessment

Competency Assessment

  • Written and Oral
    • Focuses on understanding the relationship between branding & content marketing, creating effective campaign briefs & evaluating legal requirements
Join our 42,000+ learners in striving for a better future today.
Enrol Now by following the simple steps below!
Step 1 (Select Training Center)
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  • Select the time slot to enroll the course
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Course Fees & Subsidies

SMEs
Course Fees
SkillsFuture Subsidy:
Up to 70% of course fee
Nett Fee
Non SMEs
Course Fees
SkillsFuture Subsidy:
Up to 50% of course fee
Nett Fee
Additional Support

Additional Support via Absentee Payroll
Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)
SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above)
Course Fees (Before GST)
8% GST
SkillsFuture Subsidy:
Up to 70% of course fee
Nett Fee
Singapore Citizens(21-39 years old) & PR
Course Fees (Before GST)
8% GST
SkillsFuture Subsidy:
Up to 50% of course fee
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • Nett Fee are inclusive of GST charged based on the full course fees.

Certification

Candidates who complete each course with at least 75% attendance and demonstrate competency during assessments will receive a Certificate of Completion by FirstCom Academy and WSQ Statement of Attainment.

3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

Learn from and interact with certified trainers with years of proven training and industry experience

Daryl Kang
course-information
Daryl Kang

With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

Irene Moon Santoso
course-information
Irene Moon Santoso

With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

Vanessa Chan
course-information
Vanessa Chan

A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

Alena Chan
course-information
Alena Chan

With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

Eugene Tan
course-information
Eugene Tan

A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

Linda Hui
course-information
Linda Hui

With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

Elaine Teo
course-information
Elaine Teo

A marketing industry veteran with over 20 years of experience, Elaine is adept in product, sales and managerial roles across regional and international companies in the consumer goods industry.

Paul Tan
course-information
Paul Tan

A well-versed strategist with over 15 years of digital marketing experience, Paul’s decorated career spans across diverse industries.

Fern Deng
course-information
Fern Deng

Possesing 12 years of experience in the Luxury Retail industry, Fern is a master of digital marketing strategy and analytical thinking and communications.

Localised syllabus and case studies co-curated with proven subject matter experts

Localised syllabus and case studies co-curated with proven subject matter experts

FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

Unleash Your Potential with In-Person Training at Our Centers of Excellence

Elevate your skills through interactive learning experiences

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Paya Lebar
Woodlands

Lifelong Learning Insitute (LLI) Training Center

Address icon
11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


Woods Square Training Center

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6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


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Maximum skills transfer through hands-on on-premise training approach

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Rated 4.8Google Review star ratings stars by more than 5200+ happy learners on Google Reviews

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yunwei lee

It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
....
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Google Reviews by SkillsFuture course participants
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Ernest Lim

I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost.
....
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Google Reviews by SkillsFuture course participants
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Danish Fawzy

The courses provided was interesting and insightful. The trainers are friendly and shared their experince to make me better understand the content provided.
....
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Start Your Learning Journey with FirstCom Academy Today

    Contact FirstCom Academy Singapore for digital marketing training courses

    Frequently Asked Questions

    What are AI-Powered Content Marketing Techniques?
    AI-powered content marketing techniques involve using artificial intelligence technology to enhance various aspects of content marketing. These techniques can streamline the creation, optimisation and distribution of content to better meet marketing goals.
    How long does it take to complete the AI-Powered Content Marketing Techniques course?
    It takes 2.5 days to complete the AI-Powered Content Marketing Techniques course.
    What do I need to bring for the courses under theAI-Powered Content Marketing Techniques course?
    Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
    What certificates do I get after completing the AI-Powered Content Marketing Techniques course?
    Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
    How do I register for the AI-Powered Content Marketing Techniques course?
    You can click on "Enroll Now" button to proceed to the course registration page. Alternatively, you can also indicate your interest in the form at the bottom of this page, and our education consultant will get back to you.

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