As a marketing and advertising professional with over 20 years experience, Alena led a team of 20 staff regionally for more than 10 years. Her expertise spans across Sales, Marketing, Business Development and Human Resource Management.
In addition to her extensive industry experience, Alena is an ACLP-certified trainer and brings a wealth of knowledge in facilitating a diverse range of digital marketing and soft skills topics, including content strategies, digital marketing fundamentals and social media platforms specialising in Xiao Hong Shu (小红书) with a focus on leveraging these for marketing success.