Alena Chan

Alena is an ACLP-certified trainer with over 20 years of experience in Human Resource Management as well as Continous Education and Training. She is a multi-faceted professional with expertise in Recruitment & Talent Acquisition, Client Management, Sales and Digital Marketing in private professional services across South-East Asia and local Statutory Boards.

Outside of training programmes, Alena regularly pitches and undertakes industry and digital marketing projects. Her position as a Senior Manager in a digital agency gives her the dual perspective of sales and marketing — convincing clients to take up digital marketing services and executing them at the same time. It’s how she keeps abreast of industry changes and skills relevant. At FirstCom Academy, Alena teaches Effective Selling Skills and the breadth of Digital Marketing courses from Social Media Marketing to SEO, SEM and Google Analytics. As a trainer, she believes in engaging and building rapport with learners to support them in achieving their career aspirations.