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By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
- Module 1: How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
- Module 2: Making Business Decisions with Google Analytics
- Module 3: Search Engine Optimization Basic Techniques
Module Outlines
How to Run Successful Google PPC and Display Ads to Increase your Sales Revenue
(Course Ref. No.: TGS-2021005548)
Learn how to create Google Ads campaigns that will effectively generate leads, sales and traffic.
- You’ll learn about the various types of Google Ads to find out what works best for your business.
- Explore free third party tools to research your competitors and latest trends in the search landscape for various industries.
- Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more.
- You’ll also learn how to measure and optimise Google PPC (pay-per-click) ad campaign performance to maximise results and get the most out of your ad budget.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive SEM consultants.
- Have employees learn practical SEM skills they can apply to your business immediately — from industry professionals with on-the-ground job experience.
Making Business Decisions with Google Analytics
(Course Ref. No.: TGS-2021006973)
Learn how to use Google Analytics to extract valuable customer insights that can be used to attract new prospects, retain existing customers and increase overall revenue for your business today.
- Understand how to install and set up Google Analytics for your website.
- Understand how to navigate the Google Analytics dashboard and change basic settings.
- Understand the categories and metrics within Google Analytics and what they represent.
- Learn how to decipher consumer trends and behaviours based off information from Google Analytics.
- Learn the best practices used by marketers to filter and report Google Analytics data.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive GA consultants.
- Have employees learn practical GA skills they can apply to your business immediately — from industry professionals with on-the-ground job experience.
Search Engine Optimization Basic Techniques
(Course Ref. No.: TGS-2021010043)
Learn how to perform Search Engine Optimisation (SEO) that will improve your website’s visibility and ranking for desired keywords.
- Learn how SEO works and how Google’s algorithm calculates your website ranking.
- Get hands-on experience performing keyword research to identify potential keywords with high search volume.
- Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page
speed optimisation and more. - Understand how to use free SEO tools, like SimilarWeb, to conduct competitor analysis.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive SEO consultants.
- Have employees learn practical SEO skills they can apply to your business immediately — from industry professionals with on-the-ground job experience.
Programme Fees & Subsidies
Google Marketing Programme | |
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3 MODULES
(2.5 Days/ Module)
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TGS-2021005548 - How to Run Successful Google PPC and Display Ads to Increase your Sales Revenuei
TGS-2021006973 - Making Business Decisions with Google Analyticsi
TGS-2021010043 - Search Engine Optimization Basic Techniquesi
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Duration | 7.5 Days (60 Hours) |
Full Programme Fee | $3,500.00 |
SMEs | |
Up to 70% Upfront SkillsFuture Subsidy | |
Nett Fee (subjected to 8% GST) | $1,050.00 |
Non SMEs | |
Up to 50% Upfront SkillsFuture Subsidy | |
Nett Fee (subjected to 8% GST) | $1,750.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Programme fees payable is subject to 8% GST charged based on the full programme fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years & above) | |
Up to 70% Upfront SkillsFuture Subsidy | |
Nett Fee (incl. GST) | $1,330.00 |
Singapore Citizens (21 – 39 years old) & PR | |
Up to 50% Upfront SkillsFuture Subsidy | |
Nett Fee (incl. GST) | $2,030.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Programme Fees Payable are inclusive of GST charged based on the full programme fees.
Be Formally Certified in Google Marketing
Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment.
WSQ Certifications
The WSQ Statement of Attainment is a nationally recognised credential that helps employers verify an individual’s competency in the stated skills. This enables individuals to be eligible for promotions, enter a new sector or find new job role.
- RET-OTO-4004-1.1 Paid Search Engine Marketing (SEM)
- RET-OTO-4005-1.1 Search Engine Optimisation (SEO)
- ICT-SNM-4007-1.1 Market Research
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Frequently Asked Questions
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