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By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
- Module 1: Search Engine Marketing (SEM)
- Module 2: Google Analytics
- Module 3: Search Engine Optimisation (SEO)
Module Outlines
Search Engine Marketing (SEM)
Learn how to create Google Ads campaigns that will effectively generate leads, sales and traffic.
- You’ll learn about the various types of Google Ads to find out what works best for your business.
- Explore free third party tools to research your competitors and latest trends in the search landscape for various industries.
- Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more.
- You’ll also learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive consultants.
- Have employees learn practical skills they can apply to your business immediately — from industry professionals with on-the-ground job
experience.
Google Analytics
Learn how to use Google Analytics to extract valuable customer insights that can be used to attract new prospects, retain existing customers and increase overall revenue for your business today.
- Understand how to install and set up Google Analytics for your website.
- Understand how to navigate the Google Analytics dashboard and change basic settings.
- Understand the categories and metrics within Google Analytics and what they represent.
- Learn how to decipher consumer trends and behaviours based off information from Google Analytics.
- Learn the best practices used by marketers to filter and report Google Analytics data.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive consultants.
- Have employees learn practical skills they can apply to your business immediately — from industry professionals with on-the-ground job
experience.
Search Engine Optimisation (SEO)
Learn how to perform Search Engine Optimisation (SEO) that will improve your website’s visibility and ranking for desired keywords.
- Learn how SEO works and how Google’s algorithm calculates your website ranking.
- Get hands-on experience performing keyword research to identify potential keywords with high search volume.
- Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page
speed optimisation and more. - Understand how to use free tools like SimilarWeb to conduct competitor analysis.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive consultants.
- Have employees learn practical skills they can apply to your business immediately — from industry professionals with on-the-ground job
experience.
Course Fees & Subsidies
Google Marketing Programme | |
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3 MODULES
(2.5 Days/ Module)
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Google Search Engine Marketing (SEM)
Google Analytics
Google Search Engine Optimisation (SEO)
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Duration | 7.5 Days (60 Hours) |
Full Programme Fee | $3,300.00 |
SMEs | |
Up to 70% Upfront SkillsFuture Subsidy |
Non SMEs | |
Up to 50% Upfront SkillsFuture Subsidy |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy From SkillsFuture Enterprise Credit |
- Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years & above) | |
Up to 70% Upfront SkillsFuture Subsidy |
Singapore Citizens (21 – 39 years old) & PR | |
Up to 50% Upfront SkillsFuture Subsidy |
Additional Support | |
SkillsFuture Credits to offset programme fees for SG citizens aged 25 & above |
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PSEA to offset programme fees for SG citizens aged 30 & below |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fees Payable are inclusive of GST charged based on the full course fees.
Be Formally Certified in Google Marketing
Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive a total of 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF). They will also be certified as a Google Marketing Professional.
NICF Certifications
The NICF is a joint effort between SkillsFuture Singapore, Infocomm Media Development Authority and stakeholders in the Information and Communication Technologies (ICT) industry. Courses under NICF are identified to have met competency standards put out by ICT companies for existing job roles.
Google Marketing
- RET-OTO-4004-1.1 Paid Search Engine Marketing (SEM)-4
- RET-OTO-4005-1.1 Search Engine Optimisation (SEO)-4
- ICT-SNM-4007-1.1 Market Research
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Frequently Asked Questions
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