Get Better Leads and Conversions with Google Marketing Programme
Learn from experienced digital marketers who will teach you how to take full advantage of Google tools. Combining skills in Search Engine Marketing, Search Engine Optimisation and Google Analytics, you’ll be able to identify cost-effective keywords, run impactful search campaigns and drive tangible results for your business.
SKILLSFUTURE WSQ GOOGLE DIGITAL MARKETING CERTIFICATION COURSES
With 5.3 Million Internet Users in Singapore, Start Your 
Learning Journey with Us Today!
Google’s search results is a fixed template that businesses can leverage on to connect with motivated searches. Through Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) efforts, brands can appear reactively to keywords that motivated consumers search on Google.
By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
Google Marketing Programme
- Module 1: Search Engine Marketing (SEM)
- Module 2: Google Analytics
- Module 3: Search Engine Optimisation (SEO)
Module Outlines
Search Engine Marketing (SEM)
Google Analytics
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Learn how to create Google Ads campaigns that will effectively generate leads, sales and traffic.
- You’ll learn about the various types of Google Ads to find out what works best for your business.
- Explore free third party tools to research your competitors and latest trends in the search landscape for various industries.
- Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more.
- You’ll also learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive consultants.
- Have employees learn practical skills they can apply to your business immediately — from industry professionals with on-the-ground job
experience.
Google Analytics
Learn how to use Google Analytics to extract valuable customer insights that can be used to attract new prospects, retain existing customers and increase overall revenue for your business today.
- Understand how to install and set up Google Analytics for your website.
- Understand how to navigate the Google Analytics dashboard and change basic settings.
- Understand the categories and metrics within Google Analytics and what they represent.
- Learn how to decipher consumer trends and behaviours based off information from Google Analytics.
- Learn the best practices used by marketers to filter and report Google Analytics data.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive consultants.
- Have employees learn practical skills they can apply to your business immediately — from industry professionals with on-the-ground job
experience.
Search Engine Optimisation (SEO)
Learn how to perform Search Engine Optimisation (SEO) that will improve your website’s visibility and ranking for desired keywords.
- Learn how SEO works and how Google’s algorithm calculates your website ranking.
- Get hands-on experience performing keyword research to identify potential keywords with high search volume.
- Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page
speed optimisation and more. - Understand how to use free tools like SimilarWeb to conduct competitor analysis.
- Save time and money to train and upskill current employees without having to hire new staff or engage expensive consultants.
- Have employees learn practical skills they can apply to your business immediately — from industry professionals with on-the-ground job
experience.
Course Fees & Subsidies
| Google Marketing Programme | |
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3 MODULES
(2.5 Days/ Module)
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Google Search Engine Marketing (SEM)
Google Analytics
Google Search Engine Optimisation (SEO)
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| Duration | 7.5 Days (60 Hours) |
| Full Programme Fee | $3,300.00 |
| SMEs | |
| Up to 70% Upfront SkillsFuture Subsidy | |
| Non SMEs | |
| Up to 50% Upfront SkillsFuture Subsidy | |
| Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy From SkillsFuture Enterprise Credit |
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- Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years & above) | |
| Up to 70% Upfront SkillsFuture Subsidy | |
| Singapore Citizens (21 – 39 years old) & PR | |
| Up to 50% Upfront SkillsFuture Subsidy | |
| Additional Support | |
SkillsFuture Credits to offset programme fees for SG citizens aged 25 & above |
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PSEA to offset programme fees for SG citizens aged 30 & below |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
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- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fees Payable are inclusive of GST charged based on the full course fees.
Be Formally Certified in Google Marketing
Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive a total of 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF). They will also be certified as a Google Marketing Professional.
NICF Certifications
The NICF is a joint effort between SkillsFuture Singapore, Infocomm Media Development Authority and stakeholders in the Information and Communication Technologies (ICT) industry. Courses under NICF are identified to have met competency standards put out by ICT companies for existing job roles.
Google Marketing
- RET-OTO-4004-1.1 Paid Search Engine Marketing (SEM)-4
- RET-OTO-4005-1.1 Search Engine Optimisation (SEO)-4
- ICT-SNM-4007-1.1 Market Research
Rated 4.8
stars by more than 3700+ happy learners on Google Reviews
Ernest Lim
I recently enrolled in Firstcom Academy's 2.5 days course and it was a very enriching and educating experience. The course covered up-to-date content that would be useful in the workplace. The instructor was very clear with her instructions and the pace of the class was perfect, so I never felt lost.
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J
Jeff Tan Kim Leong
Very good experience to know more about Google ads. Learn how to hands on to promoting your branding. Appreciated Trainer Paul Lim in teaching and guiding us. Thank to Trainer Moses Simon also for letting us to learn more about the information how to use the Google analytics. Thumbs Up
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Dion Oliveiro
Attended Paul Lim's SEM class. It was a very interactive and informative. A real eye opener to how much is out there to help anyone to grow their company/business. The food catered was delicious and environment was comfortable! Class size was also appropriate which enabled Paul to give his full attention to everyone.
Would be back to continue with the other courses in the future!
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Yunwei Lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
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Jun Hong
Completed the Google PPC class with instructor Fern Deng and it has been an absolute pleasure. Her past digital marketing experience in the corporate world has helped me in relating the concepts and theories taught into the real world.
Instructor Paul has been exceptionally patient while teaching concepts of Google Analytics to the class. The lesson plan is well thought out and engaging. The course has also provided an opportunity to with like minded individuals.
Eugene Chow has been knowledgeable and engaging in the SEO Basic Techniques class.
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Nicholas Yu
Mr Paul Lim has been utmost assistive and patient while teaching the Google Analytics course. Thank you for providing a clearer insight on the mechanics of how Analytics operates!
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Christina Koh
I took part in the Search Engine Marketing with Google Display Network course and was taught by Linda. Her experience in Singapore marketing has shown me a different way of approach that I can apply on my own business. Most importantly, I find it more relevant to my work. Gained so much from it. She is also very friendly and willing to share her expertise even though it is not course related. Will definitely recommend my friends and family to attend her course.
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Wong Mei Foong
Attended their Google PPC course for the first time. Our trainer is Fern Deng, she is experienced and knowledgeable. She showed us live examples by pointing out what is good and bad about the ads and landing page. She is friendly and approachable. She can speak well, loud and clear. Google PPC is more on digital skill which may be dull. But, she made the whole class interesting, smooth and easy to follow.
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ZhongMing Thong
Eugene Chow is a really helpful lecturer and puts his knowledge to good use to optimise SEO. He went the extra mile to assist students in the class by scanning the creditability of their company information in the real world.
Eugene has very technical experience in person and strong in-depth knowledge in the cybersecurity too.
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Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concepts were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommended if you’re interested in google marketing.
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Ricardo Wee
Attended Eugene Chow’s SEO lesson and was a fruitful 2.5days spent. His lesson are clear, concise and made easier to understand. The content learned was informative and useful that can be readily applied to my existing business for further improvements. Will definitely join in for more lessons and recommend family to upgrade their skills here.👍
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Samantha Chan
Went for a SEO Basic Techniques course and trainer Eugene was superb. He gave us not only an overview but practical examples of how we could implement SEO optimisation on our business websites and I am so eager to start implementing it now to boost the sites that I oversee for my marketing projects. Having good content is not enough if SEO isn't properly set up, and optimising our SEO can actually boost a brand's traffic and marketing objectives. I used to just focus on social media but now I find that I am equipped to help my clients with SEO. I'm glad I came for this course.
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Shafiqah Salil
Attended the PPC course and Google Analytics course and it exceeded my expectations. Very informative and relevant, will definitely explore other courses offered. Lots of practical and hands on during the session, which helps with retention.
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Sarah Elle
Such an amazing Google Analytics class. Went in with close to no knowledge but came out with great foundation to understanding about GA. Now I can talk to my media agency with a lot more confidence, and also become an advisor and a solution provider not just for my media agency, but also to clients as well.
....Read More
Frequently Asked Questions
What is Google Marketing?
Google marketing is a type of digital marketing that utilizes Google tools, such as Google Search Engine, Google Ads and Google Analytics to reach customers, build brand awareness, and promote products and services.
Do I have to take the courses in any particular order for the Google Marketing Programme?
There is no particular order to take any course for the Google Marketing Programme. The courses you sign up for depends on your learning objectives. You may speak to our education consultants to determine the most suitable course(s) based on your learning objectives.
How long does it take to complete the Google Marketing Programme?
It takes 7.5 days to complete the 3 individual course modules of the Google Marketing Programme.
What certificates do I get after completing the Google Marketing Programme?
Upon completion of each individual course module, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework (NICF).
If you have completed all 3 core modules, you will also attain the Google Marketing Professional certificate.
What do I need to bring for the courses under the Google Marketing Programme?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Google Marketing Programme?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete the form at the Contact Us page to indicate your course interest.
Schedule a non-obligatory call with our friendly Education Consultants and start your learning journey today!
Start Your Learning Journey with FirstCom Academy Today
