SkillsFuture WSQ Social Media Marketing (Advertising) Courses
Social Media Marketing Programme laptop

Learn to Reach Out and Connect With Over 5.3 Million Social Media Users in Singapore Today!

Today, there are 5.3 million active social media users in Singapore spending an average of 2 hours per day on platforms such as Facebook, Instagram, TikTok and LinkedIn. Advertising on these platforms allows businesses to reach their target audiences at the exact moment when they are ready to consume the content presented to them.

With the skills acquired through our social media marketing programme, you will be able to create eye-catching content that will gain 375,000 impressions with just a $1,000 advertising spend in 30 days!
SkillsFuture WSQ Social Media Marketing (Advertising) Courses
Social Media Marketing Programme phone
Social Media Advertising Programme
  • Module 1: Facebook and Instagram Advertising
  • Module 2: TikTok Essentials
  • Module 3: TikTok Shop & Advertising
  • Module 4: LinkedIn Marketing
  • Module 5: Marketing on Xiao Hong Shu
Social Media Marketing (Advertising) logos

Module Outlines

Facebook and Instagram Advertising
TikTok Essentials
TikTok Shop & Advertising
LinkedIn Marketing
Marketing on Xiao Hong Shu
Facebook and Instagram Advertising course

Facebook and Instagram Advertising

Learn how to run effective Facebook ad campaigns that meet your awareness, consideration or conversion goals every time.

  • Best practices for setting up Facebook ads on a Facebook Business account.
  • How to start running your Facebook ad campaign.
  • Valuable knowledge which encompasses the various Facebook advertising formats (Photo, Video, Collection and Messenger).
  • How to analyse and interpret data from Facebook campaign reports.
  • How to evaluate the effectiveness of your campaign based on factors such as budgets, schedules and alternative media options and
    optimise the campaign for effectiveness.
  • How to use third-party tools to elevate your Facebook ad campaign.
  • Discover what advertisements your competitors are running via Facebook page transparency.
TikTok course Social Media Advertising Programme

TikTok Essentials

Learn how to create TikTok content to boost your business or personal brand! From creating your first video to navigating the feed, you’ll gain the knowledge and confidence to become a TikTok pro in no time.

  • Introduction to types of TikTok pages
  • Guided hands-on experience navigating the TikTok interface and how to use basic features
  • Learn how to use TikTok’s in-built video editing features such as music, filters, texts, stickers and effects
  • Learn best practices and techniques to adapt your existing content into TikTok videos
  • Stay up-to-date with the latest trends and challenges on one of the fastest-growing social media apps
  • Boost your confidence and have fun expressing yourself in a supportive and inclusive environment
TikTok shop course Social Media Advertising Programme

TikTok Shop & Advertising

TikTok Shopping is a great way for businesses to add a new sales channel and start generating revenue in a short amount of time. Get best practices and marketing tips to set your TikTok Shop up for success.

  • Learn how to set up a TikTok Shop according to best practices
  • Understand how to use TikTok Seller Center to add products & link bank accounts
  • Learn how to process & fulfil orders on TikTok Shop
  • Learn how to engage TikTok influencers for affiliate marketing to promote your brand on TikTok
  • Explore using TikTok Live to interact with your audience in real-time
  • Explore TikTok’s ad formats to find out what works best for you & your brand
  • Create & run promotions on your TikTok Shop to boost traffic & sales
  • Identify in-app evaluation tools that can help determine the effectiveness of your campaigns
linkedln course Social Media Advertising Programme

LinkedIn Marketing

Learn how to run LinkedIn ad campaigns that drive traffic, leads and networking opportunities for your personal brand.

  • Create an optimised LinkedIn page to represent your business.
  • Manage your LinkedIn page to establish brand credibility and increase networking opportunities.
  • Learn about different LinkedIn ad types and how to create, publish and managed LinkedIn ads.
  • Learn effective LinkedIn advertising strategies to target, attract and influence senior decision-makers.
  • Make use of automation and campaign management tools to scale your advertising campaigns to improve outreach.
  • Use analytics and reports to evaluate campaign results and make adjustments to improve future campaigns.
XiaoHongShu course Social Media Advertising Programme

Marketing on Xiao Hong Shu

Learn how to use Xiao Hong Shu to raise your brand awareness amongst Singapore’s Chinese-speaking consumers and establish a new customer base for your brand.

  • Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities.
  • Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts.
  • Develop targeted and localised marketing strategies aligned with language, cultural and social differences.
  • Learn how to create and manage an account on Xiao Hong Shu
  • Hands-on practical to use in-app photo and video editing features to create posts.
  • Master optimisation strategies to maximise outreach of postings.
  • Learn about the various types of advertising and e-commerce options on Xiao Hong Shu.
  • Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns.

Course Fees & Subsidies

Social Media Advertising Programme
Social Media Marketing logos
(2.5 Days/ Module)
Facebook and Instagram Advertising
TikTok Essentials
TikTok Shop & Advertising
LinkedIn Marketing
Marketing on Xiao Hong Shu
5 MODULES Social Media Marketing Programme better choice
(2.5 Days/ Module)
Duration 7.5 Days (60 Hours) - 12.5 Days (100 Hours)
Full Programme Fee $3,300.00 - $5,500.00
Up to 70% Upfront SkillsFuture Subsidy
Non SMEs
Up to 50% Upfront SkillsFuture Subsidy
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 2 20% Cash Payout Based On Course Fees Payable

Up to 90% Additional Subsidy From SkillsFuture Enterprise Credit

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years & above)
Up to 70% Upfront SkillsFuture Subsidy
Singapore Citizens (21 – 39 years old) & PR
Up to 50% Upfront SkillsFuture Subsidy
Additional Support

SkillsFuture Credits to offset programme fees for SG citizens aged 25 & above

SkillsFuture courses in Singapore

PSEA to offset programme fees for SG citizens aged 30 & below

Ministry of Education Singapore (MOE)

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

UTAP Union Training Assistance Programme Singapore NTUC
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • Nett Fees Payable are inclusive of GST charged based on the full course fees.
Social Media Advertising Profiessional programme course certificate by FirstCom Academy Singapore
Social Media Advertising Specialist certificate by FirstCom Academy
Social Media Advertising Specialist programme course certificate by FirstCom Academy Singapore

Be Formally Certified in Social Media Advertising

Learners who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive a total of 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF). They will also be certified as a Social Media Advertising Professional.

Learners who complete all 5 modules under the programme will be certified as a Social Media Advertising Specialist!

NICF Certifications

The NICF is a joint effort between SkillsFuture Singapore, Infocomm Media Development Authority and stakeholders in the Information and Communication Technologies (ICT) industry. Courses under NICF are identified to have met competency standards put out by ICT companies for existing job roles.

Social Media Advertising Programme

  • RET-PCM-4005-1.1 Marketing Campaign Management-4
  • ICT-SNM-4017-1.1 Marketing Campaign Management-4
  • ICT-SNM-4002-1.1 Brand Management
Marketing Campaign Management course certificate, WSQ course, SkillsFuture course

Rated 4.8Google Review star ratings stars by more than 3700+ happy learners on Google Reviews

melissa chua

Melissa Chua

My trainer was Paul and he was very professional at delivering his lessons, giving us tips and insights based on his experience. Being well-versed in his area, I learnt ALOT from him in this LinkedIn class and I highly encourage anybody who wants to learn something new to sign up for the course! The material is very useful and easy to apply! Thank you FirstCom for the great learning environment and learning opportunity! 😊
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christine huang

Christine Huang

Irene Santoso is a great trainer for the FB/IG course. Her training is very clear, gives relevant examples and engaging. Learnt quite a fair bit from her. The course material provided is very extensive. Great for people who want to try out FB/IG ads. You will definitely have a better idea, and tools equipped to begin the journey.
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zhongming thong

ZhongMing Thong

Ms Elaine Teo is really very understanding and knowledgeable. Knowledgeable on the current market trends in Facebook and Instagram. She is also very understanding in handling elderly folks experiencing difficulties with the course notes. Mr Paul Tan is a experienced lecturer that share lots of knowledge and useful tools for LinkedIn. The group discussion topic is pretty fun and down to earth. Very well prepared for the upcoming changes on LinkedIn platform. Will be back to continue with the other courses in the future!
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jovis tan

Jovis Tan

I attended the Facebook Ad and LinkedIn training by Paul Lim. Paul Lim is a fantastic trainer. He explained the most complex matter in the simplest way for us to understand, and comprehend. Definitely a fantastic job well done! Truly an asset to the organisation. Kudos to the team for having such wonderful trainer on board!
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bobby lu

Bobby Lu

Course trainer Chen Chen is super qualified for the entire course and she’s is very engaging. She possess strong power in directing students to make sure they meet learning objectives. With zest and enthusiasm, she develops new teaching strategies to fit our level and pace of learning. She is articulate and communicates well. As much as possible, she provides constructive criticisms. With superb analytical and reflective skills to solve problems, she makes good decisions on her teaching approach to adapt to the class’s learning capabilities. She respects ideas and opinions and is tactful in dealing with others. She discharges her responsibilities with the highest degree of professionalism. She is the Key factor in our learning process and should be looked upon as a role model to all the rest of the trainers. She’s the crème de la crème. Course is good for beginners. Easy to learn and suitable for amateurs to kick start their XHS journey.
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nicholas cho

Nicholas Cho

Sandra is an exceptional coach who has helped me immensely in achieving my personal and professional goals. She has a vast knowledge and experience in her field, and her coaching sessions are always well-structured and tailored to my needs. The TikTok course by FirstCom is awesome for both beginners and intermediate users! What I appreciate the most about Sandra is her ability to listen actively and understand my perspective. She is never judgmental and always provides a safe and supportive environment where I can freely express my thoughts and concerns. Sandra has a great way of challenging me to push past my limitations and to think creatively about solutions to problems. She has also helped me to identify my strengths and leverage them to achieve my goals. Her insights and guidance have been invaluable to my personal and professional growth. I would highly recommend Sandra as a coach to anyone who is looking for a supportive and experienced guide to help them achieve their goals. She is a true professional and a pleasure to work with.
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kimberly jazreel

Kimberly Jazreel

Attended the TikTok fundamentals and ads course here for 2.5 days. I found the information provided to be quite detailed and sharing by the trainer was very insightful to some of the mechanics and algorithms used by Tiktok to generate more analytics to help with our objectives. Overall, a very clean and user friendly environment, conducive for learning.
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kai yang wong

Kai Yang Wong

Enrolled in TikTok Fundamentals and Running Ads on TikTok. Trainer Daryl Kang is very knowledgable and well-versed in what he is teaching with great examples and tips coming from his own experience in the field. Had many great takeaways that I would be able to apply back at my job as a digital marketer. 👍Highly recommended.
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thomas tong

Thomas Tong

The course was an incredible experience, and I'm thrilled to share my thoughts on it. I had always been fascinated by TikTok, but I was unsure how to use it effectively to grow my brand. That's why I enrolled in FirstCom Academy's TikTok course, and I was not disappointed. The course was well-structured, and the content was delivered in a clear and concise manner. Sandra, our trainer, was incredibly knowledgeable, and her expertise in TikTok was evident throughout the course. She made sure that we understood the basics of the platform before diving into more advanced topics. Sandra was patient and always willing to answer our questions. The course covered all aspects of TikTok, from setting up a profile to creating engaging content that resonates with the audience. We learned about the importance of the "For You" page, how to use popular hashtags, and how to create viral videos. We also covered how to use TikTok's analytics to track our performance and make improvements. One of the things I appreciated most about the course was the emphasis on creativity. Sandra encouraged us to think outside the box and experiment with different video styles. She gave us feedback on our videos and helped us improve our skills. The course was also very interactive. We had several opportunities to work on projects in groups, which was a fantastic way to meet other creators and exchange ideas. Sandra provided constructive feedback on our projects, which helped us improve our skills. Another thing I liked about the course was that it was up-to-date. TikTok is constantly evolving, and Sandra made sure that we were aware of the latest trends and updates. This was particularly helpful as TikTok's algorithm can change quickly, and it's essential to stay on top of the updates to ensure that our content is seen by as many people as possible. Overall, the FirstCom Academy TikTok course with Sandra was a fantastic experience. I learned a lot, and I feel much more confident in my ability to use TikTok effectively to grow my brand. I would highly recommend this course to anyone looking to improve their TikTok skills, regardless of their level of expertise. Thank you, FirstCom Academy and Sandra, for an outstanding course!
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hidayat shariff

Hidayat Shariff

Took part in "Building your Brand With LinkedIn Marketing". Really helped me understand how important branding is and how LinkedIn is helpful to scale my trade. The ads training was very useful and will definitely apply to my work. Trainer Mo was very entertaining and knowledgeable and made the course very interesting. Catered food was good too! Definitely recommend this course to those who are intending to learn the ropes of LinkedIn Marketing and Branding!
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Frequently Asked Questions

What is Social Media Advertising?
Social media advertising is a type of digital marketing that utilizes social media platforms, such as Facebook, Instagram, LinkedIn and TikTok, to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.
Do I have to take the courses in any particular order for the Social Media Marketing (Advertising) Programme?
There is no particular order to take any course for the Social Media Marketing Programme. The courses you sign up for depends on your learning objectives. You may speak to our education consultants to determine the most suitable course(s) based on your learning objectives.
How long does it take to complete the Social Media Marketing (Advertising) Programme?
It takes 7.5 days to complete the 3 individual course modules of the Social Media Marketing (Advertising) Programme.
What certificates do I get after completing the Social Media Advertising Programme?
Upon completion of each individual course module, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA) under the National Infocomm Competency Framework (NICF). If you have completed all 3 core modules, you will also attain the Social Media Advertising Professional certificate.
What do I need to bring for the courses under the Social Media Advertising Programme?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Social Media Advertising Programme?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete the form at the Contact Us page to indicate your course interest.

Schedule a non-obligatory call with our friendly Education Consultants and start your learning journey today!

Start Your Learning Journey with FirstCom Academy Today

    SkillsFuture course participants attending WSQ digital marketing courses in Singapore