Reach and Engage More Customers with Social Media Advertising Programme
Learn to Reach Out and Connect With Over 5.3 Million Social Media Users in Singapore Today!
With the skills acquired through our social media marketing programme, you will be able to create eye-catching content that will gain 375,000 impressions with just a $1,000 advertising spend in 30 days!
- Module 1: How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue
- Module 2: TikTok Essentials: Using the Platform and Creating Impactful Content
- Module 3: Setting up TikTok Shop and Running Advertisements on TikTok
- Module 4: Building Your Brand with LinkedIn Marketing
- Module 5: Marketing on Xiao Hong Shu
Module Outlines
How to Run Successful Facebook/Instagram Ad Campaigns to Increase your Sales Revenue
(Course Ref. No.: TGS-2021007092)
Learn how to run effective Facebook ad campaigns that meet your awareness, consideration or conversion goals every time.
- Best practices for setting up Facebook ads on a Facebook Business account.
- How to start running your Facebook ad campaign.
- Valuable knowledge which encompasses the various Facebook advertising formats (Photo, Video, Collection and Messenger).
- How to analyse and interpret data from Facebook campaign reports.
- How to evaluate the effectiveness of your campaign based on factors such as budgets, schedules and alternative media options and
optimise the campaign for effectiveness. - How to use third-party tools to elevate your Facebook ad campaign.
- Discover what advertisements your competitors are running via Facebook page transparency.
TikTok Essentials: Using the Platform and Creating Impactful Content
(Course Ref. No.: TGS-2021008862)
Learn how to create TikTok content to boost your business or personal brand! From creating your first video to navigating the feed, you’ll gain the knowledge and confidence to become a TikTok pro in no time.
- Introduction to types of TikTok pages
- Guided hands-on experience navigating the TikTok interface and how to use basic features
- Learn how to use TikTok’s in-built video editing features such as music, filters, texts, stickers and effects
- Learn best practices and techniques to adapt your existing content into TikTok videos
- Stay up-to-date with the latest trends and challenges on one of the fastest-growing social media apps
- Boost your confidence and have fun expressing yourself in a supportive and inclusive environment
Setting up TikTok Shop and Running Advertisements on TikTok
(Course Ref. No.: TGS-2022017086)
TikTok Shopping is a great way for businesses to add a new sales channel and start generating revenue in a short amount of time. Get best practices and marketing tips to set your TikTok Shop up for success.
- Learn how to set up a TikTok Shop according to best practices
- Understand how to use TikTok Seller Center to add products & link bank accounts
- Learn how to process & fulfil orders on TikTok Shop
- Learn how to engage TikTok influencers for affiliate marketing to promote your brand on TikTok
- Explore using TikTok Live to interact with your audience in real-time
- Explore TikTok’s ad formats to find out what works best for you & your brand
- Create & run promotions on your TikTok Shop to boost traffic & sales
- Identify in-app evaluation tools that can help determine the effectiveness of your TikTok marketing campaigns
Building Your Brand with LinkedIn Marketing
(Course Ref. No.: TGS-2021010428)
Learn how to run LinkedIn ad campaigns that drive traffic, leads and networking opportunities for your personal brand.
- Create an optimised LinkedIn page to represent your business.
- Manage your LinkedIn page to establish brand credibility and increase networking opportunities.
- Learn about different LinkedIn ad types and how to create, publish and managed LinkedIn ads.
- Learn effective LinkedIn advertising strategies to target, attract and influence senior decision-makers.
- Make use of automation and campaign management tools to scale your advertising campaigns to improve outreach.
- Use analytics and reports to evaluate campaign results and make adjustments to improve future LinkedIn marketing campaigns.
Marketing on Xiao Hong Shu
(Course Ref. No.: TGS-2023017955)
Learn how to use Xiao Hong Shu to raise your brand awareness amongst Singapore’s Chinese-speaking consumers and establish a new customer base for your brand.
- Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities.
- Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts.
- Develop targeted and localised marketing strategies aligned with language, cultural and social differences.
- Learn how to create and manage an account on Xiao Hong Shu
- Hands-on practical to use in-app photo and video editing features to create posts.
- Master optimisation strategies to maximise outreach of postings.
- Learn about the various types of advertising and e-commerce options on Xiao Hong Shu.
- Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns.
Course Fees & Subsidies
Social Media Advertising Programme | |
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SELECT ANY 3 MODULES
(2.5 Days/ Module)
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How To Run Successful Facebook and Instagram Ad Campaigns To Increase Ad Revenuei
TikTok Essentials: Using the Platform and Creating Impactful Contenti
Setting up TikTok Shop and Running Advertisements on TikToki
Building Your Brand with LinkedIn Marketingi
Marketing on Xiao Hong Shui
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5 MODULES
(2.5 Days/ Module)
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Duration | 7.5 Days (60 Hours) - 12.5 Days (100 Hours) |
Full Programme Fee | $3,500.00 - $5,900.00 |
Singapore Citizens (40 years & above) | |
Up to 70% Upfront SkillsFuture Subsidy |
Singapore Citizens (21 – 39 years old) & PR | |
Up to 50% Upfront SkillsFuture Subsidy |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Programme Fees Payable are inclusive of GST charged based on the full programme fees.
SMEs | |
Up to 70% Upfront SkillsFuture Subsidy |
Non SMEs | |
Up to 50% Upfront SkillsFuture Subsidy |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Programme fees payable is subject to 8% GST charged based on the full programme fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Course Fees & Subsidy
How To Run Successful Facebook and Instagram Ad Campaigns To Increase Ad Revenue
SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $360.00 |
Non SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $600.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $456.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $696.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
PSEA eligible for Singapore citizens aged below 30 |
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
Course Fees & Subsidy
TikTok Essentials: Using the Platform and Creating Impactful Content
SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $360.00 |
Non SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $600.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $456.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $696.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
PSEA eligible for Singapore citizens aged below 30 |
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
Course Fees & Subsidy
Setting up TikTok Shop and Running Advertisements on TikTok
SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $360.00 |
Non SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $600.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $456.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $696.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
PSEA eligible for Singapore citizens aged below 30 |
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
Course Fees & Subsidy
Building Your Brand with LinkedIn Marketing
SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $360.00 |
Non SMEs | |
Course Fees | $1200.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $600.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$840.00 |
Nett Fee | $456.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1200.00 |
8% GST | $96.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$600.00 |
Nett Fee | $696.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
PSEA eligible for Singapore citizens aged below 30 |
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
Course Fees & Subsidy
Marketing on Xiao Hong Shu
SMEs | |
Course Fees | $1100.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
Nett Fee | $330.00 |
Non SMEs | |
Course Fees | $1100.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
Nett Fee | $550.00 |
Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens(40 years and above) | |
Course Fees (Before GST) | $1100.00 |
8% GST | $88.00 |
SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
Nett Fee | $418.00 |
Singapore Citizens(21-39 years old) & PR | |
Course Fees (Before GST) | $1100.00 |
8% GST | $88.00 |
SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
Nett Fee | $638.00 |
Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
PSEA eligible for Singapore citizens aged below 30 |
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
Be Formally Certified in Social Media Advertising
Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment.
WSQ Certifications
The WSQ SkillsFuture Statement of Attainment is a nationally recognised credential that helps employers verify an individual’s competency in the stated skills. This enables individuals to be eligible for promotions, enter a new sector or find new job role.
- ICT-SNM-4017-1.1 Marketing Campaign Management
- RET-PCM-4005-1.1 Marketing Campaign Management
- RET-PCM-4002-1.1 E-Commerce Campaign Management
- ICT-SNM-4002-1.1 Brand Management
- RET-PCM-4004-1.1 International Marketing Programmes Management
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Frequently Asked Questions
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