TikTok has taken the world by storm with its short-form videos, addictive algorithm, and unique trendsetting challenges. Now, the app is expanding its horizons to include a new avenue for selling products. In this comprehensive guide, we will show you how to set up TikTok Shop and explore the exciting realm of TikTok ecommerce. Whether you’re an aspiring entrepreneur, a creative artist, or someone looking to level up their career, TikTok Shop offers a powerful platform to showcase your products, connect with a global audience, and unlock tremendous business opportunities.

With its massive user base and viral nature, TikTok has become a cultural phenomenon, captivating millions worldwide, particularly among Millennials and Gen-Z consumers. It’s no wonder that businesses and individuals are jumping on the platform to reach this rapidly growing consumer base. Setting up a TikTok Shop gives you the opportunity to create a frictionless shopping experience, where customers can purchase products immediately after viewing your videos. This cuts a step in the customer journey and adds an additional avenue to expand your customer base and sell products.

Sounds good? Let’s dive into the exhilarating world of TikTok ecommerce, learn how to set up TikTok Shop and embark on an exciting journey where creativity meets commerce.

What is TikTok Shop?

TikTok Shop is a feature within the TikTok app that allows its users to set up virtual storefronts and engage in TikTok ecommerce. Whether you’re a creator or a brand, TikTok lets you promote and sell products in a variety of ways.

There are plenty of benefits to setting up a TikTok shop:

  • Provide a frictionless shopping experience by selling products within the app
  • Take advantage of TikTok’s massive user base to reach a wide audience
  • Potential to massively accelerate your reach and sales with TikTok’s trends and viral algorithm
  • Opportunity to collaborate with TikTok influencers

Who Can Benefit From TikTok Shop?

One of the great things about TikTok Shop is that you don’t need to own a business to benefit from it. There are four categories of TikTok Shop users:

TikTok Shop Sellers

These are brands or merchants who can join TikTok Shop to expand their eCommerce business on the platform. Sellers have the option to link their existing Shopify website to their TikTok Shop, enabling seamless integration and efficient product management.

TikTok Shop Creators

These are content creators who enjoy using TikTok for entertainment purposes. However, they also have the opportunity to earn commissions by promoting products through TikTok live shopping or in-feed videos. This enables creators to monetise their content and engage their audience in exciting ways.

TikTok Shop Affiliates

Affiliates are collaborators who partner with other creators and sellers to attract customers and increase sales through affiliate marketing plans. By leveraging their combined efforts, affiliates can reach a broader audience and drive conversions.

TikTok Shop Partners

These professionals offer TikTok marketing and ecommerce services to creators and sellers on the platform. Whether they specialise in ecommerce expertise or digital marketing talent, TikTok Shop partners provide valuable support to enhance the success of businesses and creators.

Understanding these roles within TikTok Shop will help you determine the category that aligns with your goals and achieves your full TikTok ecommerce potential.

Preparing to Set Up Your TikTok Shop

Before diving into the exciting world of TikTok ecommerce, it’s essential to lay the groundwork before you learn how to set up TikTok Shop. This section will guide you through the necessary preparations to ensure a smooth and effective setup process. Let’s get started!

Understand TikTok Shop Eligibility Requirements

Before you can start using TikTok Shop, there are a few eligibility requirements you need to meet depending on your role.

Eligibility Requirements for TikTok Shop Sellers
For TikTok Shop Sellers, you’ll first need a business located in any country from the following supported regions.

Region Countries
Asia Chinese mainland and Hong Kong







Europe United Kingdom
North America United States

You also need to provide the following supporting documents in your application:

  • Identification documents
  • Have a valid phone number from your region
  • Proof of residency in your region
  • A valid business license from your region

Eligibility Requirements for TikTok Creators
To be eligible for TikTok Shop as a creator, you must meet the following requirements:

  • Have an account in good standing
  • Be 18 years or older
  • Have at least 1,000+ followers
  • Posted a video on TikTok within the last 28 days
  • Have 50+ video views in the last 28 days

Eligibility Requirements for TikTok Affiliates
To become a TikTok Shop Affiliate, you must be a registered TikTok Shop seller from any country in the supported regions.

Eligibility Requirements for TikTok Partners
To become a TikTok Shop Partner, you must have a registered business in any country from any country in the supported regions.

Sign Up for a TikTok Account (If you don’t have one)

If you haven’t already, sign up for a TikTok account to begin your TikTok Shop journey. Download the TikTok app on your mobile device and follow the simple registration process. Creating an account will grant you access to all the features and tools TikTok has to offer.

Switch to a TikTok Business Account

If you don’t already have one, create your TikTok business account. By specifying that your account is for business, you’ll get access to TikTok Ads Manager as well as analytics tools that aren’t available to TikTok profiles labelled as personal accounts.

Here’s how to switch to a TikTok business account:

  1. In the TikTok app, tap Profile.
  2. Tap Menu.
  3. Tap Settings.
  4. Tap Manage Account.
  5. Tap Switch to Business Account and follow the instructions.

Familiarise Yourself with TikTok’s Commerce Policies and Guidelines

To learn how to set up TikTok shop the right way and ensure a seamless TikTok ecommerce experience, take the time to familiarise yourself with TikTok Shop’s commerce policies and guidelines before you set up your shop. These policies outline the dos and don’ts of promoting and selling products on the platform, covering aspects such as prohibited content, advertising guidelines and community standards.

You can view policies and guidelines for TikTok Shop at the TikTok Policy Center under TikTok Shop Academy. Some notable ones to take note of include the TikTok Shop Product Listing Guidelines and the TikTok Shop Content Guidelines.

Create Your TikTok Shop

After you’ve completed your preparations, it’s time to finally learn how to set up TikTok shop. From here on out, we’ll be covering the steps you need to take from the perspective of a TikTok Seller from Singapore.

Create a Shop on TikTok Seller Center and Complete Verification

To create your TikTok Shop, visit the Singapore TikTok Seller Center and login via your TikTok Business Account.

Once you sign in, follow the on-screen steps to set up your TikTok shop. This includes filling in the following details:

  • Warehouse/pickup address
  • Return address for your shop (if different from warehouse address)
  • Name and phone number of a contact person
  • Street address and postcode of your business

Once done, click “Start Your Business” and you’ll be taken to a page to verify your documents. Depending on the type of business you have, you’ll have to upload the following:

For individually owned businesses:

  • An image of the front and back of your passport, identity card or driver’s license.

For corporations:

  • A government-issued identification document of the legal representative, company director or person with significant control.
  • A business license, registration or official documents evidencing your eligibility to sell your products/services.

Once submitted, the TikTok team will review your documents and approve your application.

Link Your Bank Account

Once your documents have been verified and your TikTok seller application has been approved by the TikTok team, it’s time to bind your bank account so you can get paid for purchases and process returns. To link your bank account:

  • Navigate to the TikTok Seller Center homepage
  • Click on Link Bank Account
  • Click Link Account
  • Enter your Account Name and other details

For individually-owned businesses, take note that the account name needs to be the same as the registered name. For corporations, the account name needs to be the same as the company name.

Once done, hit submit and congrats! You’re now a TikTok Seller.

Add Products and Manage Your TikTok Shop

Now that you’re a TikTok Seller it’s time to start adding products so you can dive right into TikTok ecommerce. There are two ways to add products to your TikTok Shop.

Manual Method
Add products one-by-one

  • Login to your TikTok Seller Center
  • Click on Add New Product
  • Fill out your product’s Sales Information
  • Fill out your Product Details
  • Add Shipping and Warranty Information

Add products in one batch

  • Login to your TikTok Seller Center
  • Click on Batch Tool
  • Download and fill up the Batch Upload Products template
  • Upload the completed Batch Upload Products template
  • Continue to Batch Edit Images

3rd Party Ecommerce Platform Integration
If you have an existing store on any of TikTok’s ecommerce platforms, you can sync your catalogue with your TikTok Shop. Here is a list of some supported partners:

  • BigCommerce
  • Square
  • WooCommerce
  • Shopify

See the full list of TikTok ecommerce partner platforms.

Promote Your TikTok Shop

Now that your TikTok Shop is live, it’s time to promote it and attract customers. Reach a wider audience, increase engagement, drive sales and accelerate your journey towards TikTok ecommerce success with these key strategies.

Develop a Content Strategy

Create a content strategy that showcases your products on TikTok. Plan a mix of engaging product videos, behind-the-scenes peeks, and customer testimonials. Consistency is key, so establish a regular posting schedule.

Create Engaging TikTok Videos

Use TikTok’s short-form videos to showcase your products creatively. Highlight their unique features and benefits, using catchy tunes, effects, and storytelling techniques to captivate your audience.

Use TikTok’s Advertising Options

Expand your reach with TikTok’s advertising options. Experiment with in-feed ads, brand takeovers, and branded hashtag challenges to raise awareness about your products.

Collaborate with Influencers and Participate in Challenges

Partner with relevant influencers to promote your products or participate in TikTok challenges. Influencers can help expand your reach and build trust among potential customers.

Leverage Popular Hashtags and Trends

Researching and using popular hashtags that are relevant to your brand is a great and easy way to increase your content’s discoverability. Stay on top of trending topics and challenges in your industry to attract a broader audience.

By implementing these strategies, you’ll effectively promote your TikTok Shop, reach more customers, and drive sales. Stay creative, analyse your content’s performance, and adapt your strategy to maximise results. Get ready to make an impact on TikTok!

Learn How to Set Up TikTok Shop with FirstCom Academy

Congratulations on completing this comprehensive guide on how to set up TikTok Shop and explore the world of TikTok ecommerce! By following the step-by-step instructions provided, you now have the knowledge and tools to embark on a successful journey in selling products on TikTok.

Now is the time to take action and dive into the exhilarating world of TikTok commerce. Put your newfound knowledge to use and start building your TikTok Shop empire. With TikTok’s massive user base, viral nature, and unique features, you have the perfect platform to elevate your brand and reach new heights.

To further enhance your skills and stay ahead of the competition by learning from TikTok experts, check out FirstCom Academy’s Setting Up TikTok Shop and Running Advertisements on TikTok course. Taught by experts with years of TikTok Shop management and TikTok advertising experience, it’s the best way to learn practical insights and pick up best practices for optimising your TikTok Shop and running effective TikTok advertising campaigns.

Frequently Asked Questions:

TikTok Shop benefits both individuals and businesses. Four categories of users can benefit: TikTok Shop Sellers (brands or merchants), TikTok Shop Creators (content creators), TikTok Shop Affiliates (collaborators), and TikTok Shop Partners (professionals offering TikTok marketing and ecommerce services).

The eligibility varies depending on the type of user. For sellers, a business in a supported region and certain supporting documents are required. Creators must have an account in good standing, be 18 years or older, have at least 1,000 followers, and have active engagement on their account. Affiliates must be registered TikTok Shop sellers from a supported region, and Partners must have a registered business in a supported region.

After meeting the eligibility requirements and creating a TikTok business account, you can create your TikTok Shop by visiting the TikTok Seller Center and following the on-screen steps. Once your documents have been verified and approved, you can link your bank account and start adding products to your shop.

You can promote your TikTok Shop by developing a content strategy, creating engaging TikTok videos, using TikTok's advertising options, collaborating with influencers, participating in challenges, and leveraging popular hashtags and trends.

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