In the world of digital marketing, having the right skills and credentials to back up those skills can set you apart from the competition. As one of Singapore’s most-used social media platforms with over 3.5 million users, Facebook is a vital part of marketing strategies for Singaporean businesses. Whether you’re a social media manager, a digital marketer or someone looking to break into the industry — a Facebook certification that demonstrates your specialised knowledge of the platform is one of the best ways to boost your marketing resume.
In this article, we discuss 10 Facebook certifications that can help you gain the expertise and credibility needed to succeed in the world of Facebook marketing.
Official Meta Certifications
Obtaining a Facebook certification from Meta greatly enhances your credibility as a digital marketer and is considered the “gold standard” in many ways. As first-party certifications issued directly from the platform itself, Meta Facebook certifications are generally more recognised and respected, adding a level of credibility to your skills and expertise in Facebook marketing.
Designed and developed by Facebook’s own experts, these are the official Meta Facebook certification courses you should consider to boost your marketing resume.
#1 Meta Certified Digital Marketing Associate
The 100-101 Meta Certified Digital Marketing Associate is designed to demonstrate a foundational understanding of Facebook and its tools to build effective advertising campaigns to grow businesses.
Acquiring this Facebook certification means you are familiar with the platform’s tools such as Facebook pages, Ads Manager and Measurement Tools. It also means that you have a foundational understanding of digital marketing concepts and Facebook best practices like audience segmentation and developing campaigns to meet different marketing objectives such as traffic or lead generation.
Finally, this is a useful Facebook certification ideal for new digital marketers or career-switchers seeking entry-level or junior marketing positions. The certification is open to anyone and does not require any previous experience or prerequisites, making it useful for getting you through the door on your way to establishing a career in digital marketing.
The Meta Certified Digital Marketing Associate certification costs $99 USD per attempt and is valid for 24 months. In order to obtain this Facebook certification, you must pass a 90-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Understanding the value of Meta (8%)
- Establishing a platform presence (13%)
- Advertising fundamentals (25%)
- Creating and managing ads (46%)
- Reporting (8%)
#2 Meta Certified Marketing Science Professional
The 200-101 Meta Certified Marketing Science Professional is meant for experienced digital marketers to demonstrate their expertise in data analytics and data-driven marketing on Facebook.
Acquiring this Facebook certification demonstrates competency in topics like a comprehensive understanding of Facebook metrics, knowledge of ad experimentation such as A/B testing, advanced statistical analysis and the ability to gauge the effectiveness of marketing efforts from data.
Companies that are looking to optimise their marketing efforts on Facebook will be on the lookout for candidates with this Facebook certification. As an advanced certification, marketers who want to acquire the Meta Certified Science Professional should have 3 – 5 years of experience in the industry, as well as a strong understanding of Facebook data analysis and marketing. This Facebook certification is ideal for digital marketers interested in senior or leadership positions.
The Meta Marketing Science Professional Certificate costs $150 USD per attempt and is valid for 24 months. In order to obtain this Facebook certification, you must pass a 105-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Assessing opportunities (24%)
- Hypothesising possibilities (18%)
- Recommending measurement solutions (15%)
- Performing an analysis (16%)
- Generating insights (14%)
- Make data-driven recommendations (13%)
#3 Meta Certified Creative Strategy Professional
The 300-101 Meta Certified Creative Strategy Professional is an advanced certification for experienced digital marketers to demonstrate their expertise in developing and implementing creative strategies on Facebook.
Acquiring this Facebook certification shows that you have extensive knowledge of creative best practices and overall strategy. This includes an in-depth understanding of Facebook ad formats, developing creative briefs, ensuring creatives comply with Facebook policies, as well as evaluating the effectiveness of ad creatives.
This is an advanced Facebook certification for digital marketers with 3 to 5 years of working experience who are interested in taking up senior or leadership positions. Businesses that are looking to hire someone to take charge of their social media strategy or hire someone to manage a team of social media marketers will be looking for a candidate with the Meta Creative Strategy certification.
The Meta Certified Creative Strategy Professional Certificate costs $150 USD per attempt and is valid for 24 months. In order to obtain this Facebook certification, you must pass a 105-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Mobile fundamentals (32%)
- Applying research and insights (32%)
- Developing a brief (16%)
- Evaluation and measurement (20%)
#4 Meta Certified Media Planning Professional
The 400-101 Meta Certified Media Planning Professional certification demonstrates competency in developing, organising, managing and evaluating an advertising campaign on Facebook.
Acquiring this Facebook certification is proof of your media planning skills such as developing media strategies, producing action plans for advertising campaigns as well as campaign optimisation. It is an advanced-level certification aimed at media planners, digital marketing consultants as well as paid social media managers or supervisors.
Businesses looking to hire a campaign strategist who can develop end-to-end advertising campaigns within budget to meet marketing objectives will look out for candidates with this particular certification.
The Meta Certified Media Planning Professional Certificate costs $150 USD per attempt and is valid for 24 months. In order to obtain this Facebook certification, you must pass a 105-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Assessing advertiser and client needs (24%)
- Applying learnings and insights (17%)
- Making media recommendations (45%)
- Monitoring campaign performance (14%)
#5 Meta Certified Media Buying Professional
The 410-101 Meta Certified Media Buying Professional is designed to demonstrate expertise in media buying and advertising on Facebook.
Acquiring this Facebook certification shows that you are competent in the execution aspects of Facebook ads such as media planning, targeting, buying, optimisation, measurement and reporting.
Businesses will look for a candidate with this certification when they need an executive who can set up ads to ensure it targets the right audience, stay within budget and generate reports on ad performance. This Facebook certification is versatile and suitable for new digital marketers, career-switchers seeking entry-level positions, or even junior digital marketers looking to take the next step in their careers.
The Meta Certified Media Buying Professional Certificate costs $150 USD per attempt and is valid for 24 months. In order to obtain this Facebook certification, you must pass a 150-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Planning a campaign (48%)
- Setting up a campaign (22%)
- Campaign optimisation (18%)
- Campaign measurement and reporting (12%)
#6 Meta Certified Marketing Developer
500-101 Meta Certified Marketing Developer is a Facebook certification that focuses on technical skills related to Facebook’s marketing API.
This is a certification designed for software developers who want to build tools and apps for the Facebook platform. It is also suitable for IT consultants, technical partners or ad ops specialists that may be required to have expertise in the technical implementation of marketing tools on Facebook.
If you’re a developer looking to break into the digital marketing industry or build digital marketing apps, this is a priority certification that can get you hired if the role requires Facebook API expertise.
The Meta Certified Media Buying Professional Certificate costs $150 USD per attempt and is valid for 18 months. In order to obtain this Facebook certification, you must pass a 90-minute certification exam and a 60-minute coding assessment.
The exam topics and breakdown is as follows:
- Building (70%)
- Troubleshooting (30%)
#7 Meta Certified Community Manager
The 600-101 Meta Certified Community Manager certification identifies candidates with the ability to build, scale and sustain an online community using Facebook’s community-building strategies and tools.
Acquiring this Facebook certification shows that you have a solid understanding of community management best practices and strategies, content creation and curation as well as audience engagement tactics. This includes setting up auto-replies for Facebook messenger, scheduling posts and the day-to-day operations of running a Facebook page.
Businesses that are looking for an executive to manage their social media page or pages will seek a candidate with this certification. The certification requires a basic level of knowledge and experience in social media management, making it suitable for new digital marketers, career-switchers seeking entry-level positions, or even junior digital marketers looking to take the next step in their careers.
The Meta Certified Community Manager Certificate costs $90 USD per attempt and is valid for 24 months. In order to obtain this Facebook certification, you must pass a 105-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Define and establish a community (8%)
- Develop community strategies and processes (27%)
- Make strategic content decisions (16%)
- Engage and moderate the community (29%)
- Measure and analyse community success (20%)
#8 Meta Certified Meta Spark Creator
700-101 Meta-certified Meta Spark Creator is a new certification program for creating, publishing and managing augmented reality (AR) experiences using Meta Spark Studio and Meta Spark Player.
Acquiring this certification shows that you have an in-depth understanding of the end-to-end process of creating and implementing AR ads on Facebook. The certification is aimed at creatives with transferable skills such as 3D/2D animation and coding who are looking for a Facebook certification to help them break into the digital marketing industry.
Businesses looking to create cutting-edge AR marketing experiences will be on the lookout for creatives with this certification.
The Meta-certified Meta Spark Creator certification costs $150 USD per attempt and is valid for 12 months. In order to obtain this Facebook certification, you must pass a 105-minute certification exam that can be taken online or at a Pearson VUE Testing Center.
The exam topics and breakdown is as follows:
- Assess, scope and design (16.36%)
- Assemble the scene (29.09%)
- Add scene interactivity (30.91%)
- Optimise the scene (9.09%)
- Publishing and effect management (14.55%)
Third-party Certifications
Recognised, third-party Facebook certifications are also a great option for boosting your digital marketing resume. Although third-party certifications may not be formally recognized by Meta, they can provide specialized training in certain areas of Facebook marketing that may be more comprehensive than what Meta can offer.
Third-party Facebook certification courses are also a great way to deepen your knowledge and broaden your perspectives. Instead of learning Facebook marketing from Meta’s perspective, these courses are designed to equip learners with industry-standard practices, providing a well-rounded understanding of the industry and a competitive edge in the field of Facebook marketing.
#9 Hootsuite Social Media Marketing Certification
The Hootsuite Social Media Marketing Certification is an industry-recognised certification that demonstrates the candidate’s expertise with the essential elements of social marketing to clients and employers.
As a recognised name in the digital marketing industry, the Hootsuite Social Media Marketing Certification can be valuable for job-seekers seeking entry-level social marketing positions. This Facebook certification can boost your digital marketing resume especially if the job you are applying for requires knowledge of Hootsuite’s social media tools.
Learners can obtain the certification by passing a 60-question online exam testing them on everything from creating a social media strategy to optimising profiles to social content marketing and audience building. It costs $199 USD to take the exam and the minimum grade is 80%. You have unlimited tries at no extra cost and the Hootsuite certification never expires.
#10 FirstCom Academy: How to Run Facebook Ad Campaigns
FirstCom Academy’s How to Run Successful Facebook and Instagram Ad Campaigns is a Facebook and Instagram marketing course, with a FirstCom Academy certificate that is recognised by Singaporean employers.
Aimed at beginner learners with no or little prior experience in Facebook marketing, this course focuses on imparting practical skills taught by experienced Facebook marketers with years of industry experience running successful campaigns on the platform.
The course costs S$330 with subsidies and is taught in person over 2.5 days, learners will receive guidance on how to develop, run, and optimise successful Facebook ad campaigns. Topics covered include Facebook ad formats, how to set up and use Facebook ad manager, how to evaluate the effectiveness of campaigns using marketing metrics and how to optimise ads using techniques like A/B testing.
At the end of the course, you’ll receive a Facebook certification in the form of a Certificate of Completion by FirstCom Academy and the SkillsFuture Statement of Attainment to demonstrate your competency in Facebook marketing skills.
Overall, FirstCom Academy is an ideal option for new job-seekers or professionals making a career transition who are looking for a recognised course and certification to break into the digital marketing industry.
How Facebook Certifications Boost Your Digital Marketing Resume
Facebook certifications are highly recommended and valuable for both new and experienced marketers.
Obtaining a Facebook certification can help you gain a deeper understanding of one of the world’s biggest social media advertising platforms whilst increasing your credibility to help you stand out in a crowded job market. They also offer a way to gain specialised knowledge in specific areas of Facebook marketing so you can increase your chances of landing a promotion.
Digital marketing is a fast-paced industry where skills and knowledge need to be constantly updated. Certifications can pay off in many ways, from improved job prospects to increased earning potential.
Whether you choose to pursue first-party certifications from Meta or high-quality third-party courses from accredited institutions, investing time and effort in obtaining Facebook certifications demonstrates your commitment to staying up-to-date with the latest industry trends and best practices.
Read also:
- Outdo Your Competitors with Facebook Ads Today
- 7 Resources to Help You Learn Facebook Marketing
- How to Sell on Facebook Shops – A Step-by-Step Guide
