If you’re new to Search Engine Optimisation (SEO) and looking to join the industry in Singapore, one of the best ways to be noticed is to enrol in a relevant SEO course in Singapore and obtain a recognised SEO certification free or paid for your CV. This signals to employers that you have passion for the subject and demonstrates your competency to increase your chances of getting hired.

Where can I learn SEO for free? Thankfully, there are plenty of free and paid SEO training Singapore courses available online that you can use to demonstrate your competency to a prospective employer. These SEO courses are a step above other online SEO learning resources because you must pass a competency test to obtain your free or paid SEO certification. How much does SEO training cost? We have also listed the cost of these paid SEO courses.

HubSpot Academy SEO certification course free

#1: [FREE] HubSpot Academy: SEO Certification Course

HubSpot is a company that develops and markets software tools for inbound marketing, sales and customer service. The company has demonstrated SEO expertise with an extensive blog that ranks first on digital marketing topics.

The HubSpot Academy SEO Certification Course is a free course that consists of 7 modules covering the following topics:

  • SEO Basics
  • On-page and Technical SEO
  • Keyword Research
  • Link Building
  • Website SEO
  • SEO Reporting

Although the course is free, you must create a HubSpot account to access it. The course duration is estimated to be around 3 hours long, culminating in an exam that takes about 1 hour to complete. You’ll need to score 45/60 to obtain your certification and wait 12 hours between attempts.

Is HubSpot Academy’s free SEO course worth it? Certainly, HubSpot is a widely recognised brand in the digital marketing industry, so adding its SEO certification to your resume helps employers verify that you have relevant knowledge. To increase your chances of landing a job, show instances where you have applied the SEO knowledge you’ve learnt, such as on a blog or social media page.

Moz Academy SEO Essentials Certification course

#2: [$595] Moz Academy SEO Essentials Certification

Moz develops all-in-one SEO software to help companies increase traffic, rankings and visibility in search results. Global brands like Zillow and Trivago use their product. Moz Academy is their training arm that provides easy-to-access SEO education with instructor-led courses and certifications for beginners and advanced users alike.

Moz Academy’s SEO Essentials Certification is aimed at beginners seeking the foundational knowledge to execute joint SEO projects. It comprises over 6 hours of video content and quizzes and includes a final exam. Upon completing the SEO certification course, users will receive a printable certificate and a LinkedIn badge with a passing score.

The course modules are:

  • Understanding the Fundamentals of SEO
  • Developing Keyword Strategies
  • Applying On-page Optimisation Strategies
  • Building Effective Link Strategies
  • Creating Effective Reporting Strategies
  • Final Exam

According to Moz, you won’t need a subscription to their SEO tools as their course focuses on important SEO concepts and theories independent of tools. Testimonials from students say that the course is informative, well-organised and great for beginners looking to understand the impact of SEO on a business. However, advanced users also mentioned that the course was too introductory.


Yoast SEO certification course for beginners free

#3: [FREE or $99/year] Yoast SEO for Beginners

Yoast, the most widely used SEO plugin for WordPress websites, helps millions of users optimise their websites without SEO knowledge. So when the SEO experts at Yoast develop an SEO certification course, you know you’re getting information from experts who know what they’re talking about.

Yoast offers both free and paid SEO training courses. The free SEO course is catered exclusively to beginners and provides foundational knowledge before delving into SEO’s content and technical side. In total, the course contains a total of 2 hours of instructional videos, quizzes, convenient PDF files, and an SEO vocabulary cheat sheet. Meanwhile, a premium subscription runs $99/year, unlocking access to the rest of Yoast SEO Academy courses and their premium plugin. You’ll receive a cert and a badge to display on your website or LinkedIn for completing the free or paid SEO course.

WordPress is a popular content management system for many websites, so the Yoast SEO certification course can help you stand out if the company you are applying for uses Yoast and WordPress to manage their website.


Simplilearn Search Engine Optimisation (SEO) Training Course

#4: [$748] Simplilearn Search Engine Optimisation (SEO) Training Course

The Simplilearn SEO Training Course is a comprehensive SEO certification course that promises to take learners from complete beginners to full-stack SEO professionals.

The self-paced learning version of this SEO course costs $748. This comes with lifetime access to the content, 25 hands-on projects and three simulation test papers for self-assessment. The comprehensive syllabus is split into four sections: SEO foundations, advanced SEO, advanced content marketing and advanced web analytics. Each section contains several hours of video lessons culminating in a simulation exam and a project. The course also includes lessons on popular SEO tools like Moz, Semrush and SpyFu.

To obtain Simplilearn’s SEO cert, Simplilearn must complete the syllabus, score 75% or higher in the Advanced SEO exam, and complete the projects for each section. The course is rated 4.5 stars by 581 users.

Semrush SEO Fundamentals certification course free

#5: [FREE] Semrush SEO Fundamentals

Semrush develops SEO and other digital marketing tools. The world’s leading company has demonstrated expertise in helping businesses achieve excellent digital marketing results.

SEO Fundamentals is a free SEO course from Semrush Academy, although you’ll have to create a Semrush account to access it.

Designed for beginners who want to learn the basics of SEO, the course is delivered by Greg Gifford, an experienced SEO consultant with over 17 years of experience. It features 31 video lessons and quizzes with a course runtime of about 4 hours. To obtain your SEO certification, you’ll have to pass your exam, which tests your knowledge of the topics covered during the course.

Besides SEO Fundamentals, Semrush offers other free SEO training courses on keyword research, backlink management, mobile SEO, and more.

ClickMinded SEO certification course

#6: [$997] ClickMinded SEO Course

The ClickMinded SEO Course was created by Tommy Griffith, an SEO manager who has worked at companies like PayPal and Airbnb.

The course costs $997, is entirely self-paced, and focuses on a fundamental, practical SEO framework Tommy has used to grow organic traffic where he’s worked. He claims that the framework has been used by thousands of digital agencies, marketers, entrepreneurs and bloggers to great success. Most course learners are people with businesses or websites who want actionable strategies they can employ instead of general SEO knowledge.

The course is about 3 to 6 hours long, split into small, digestible segments for easy referral. You obtain a certificate of completion upon finishing the course.

LinkedIn Learning Become an SEO Expert certification course

#7: [$26.99/month] LinkedIn Learning’s Become Learning paths on LinkedIn Learning is a series of courses culminating in a certificate of completion. The Becoming an SEO Expert learning path features ten courses with over 12 hours of content. To access LinkedIn Learning courses, you must subscribe to the platform at $26.99/month if paid annually or $49.99/month if paid monthly.

The SEO training courses cover topics like:

  • SEO Foundations
  • Local SEO
  • International SEO
  • Keyword Strategy
  • Link Building
  • SEO Videos
  • SEO for Social Media Profiles
  • Technical SEO
  • SEO Marketing Tools
  • SEO for E-commerce

Each SEO course is led by an industry expert who will guide you through your particular topic. You can choose to complete a single course if the subject does not interest you or is irrelevant to you. You’re rewarded with a You’reficate of completion for each course, a great way to stand out on the world’s most popular personal network!

FirstCom Academy SEO course certification, search engine optimisation SkillsFuture Singapore

#8: [$330] FirstCom Academy: SEO Basic Techniques

Whilst online SEO courses can be convenient, their contents can be irrelevant to the country you are practising SEO in. Most general SEO practises can be applied to any scenario, however, there is a stark difference between the way you approach local versus international SEO. It can also be beneficial for you to learn from seasoned SEO experts with in-depth knowledge of best free seo course with certificate practises in your country, so you can get more applicable tips.

FirstCom Academy’s SEO Basic Techniques course is a WSQ-certified SEO certification free or paid course relevant to anyone who wants to run or market in business in Singapore. The in-person course originally costs $1100 but you can make use of available subsidies to bring the course fees down to as low as $330.

This SkillsFuture course lasts 2.5 days, during which you’ll learn about SEOyou’llmentals and best practices and receive hands-on training on using SEO tools. Unlike online courses, you’ll be able to receive answers to your questions and get real-time feedback from your course instructor — a seasoned SEO expert.

Upon passing the final assessment, you’ll obtain a FirstCYou’lldemy Certificate of Completion and SkillsFuture WSQ Statement of Attainment. As this SEO course is recognised under the National Infocomm Competency Framework, this SEO certificate can help you secure interviews for future SEO-related roles and significantly boost your earning potential.

Is It Worth Paying for an SEO Course in Singapore?

As you can see, there are plenty of SEO training Singapore courses out there. But is it worth paying for an SEO course when free options exist?

In general, paid SEO courses are valuable because they can cut through the noise and provide you with a structured and organised way to learn, saving you a great amount of time. Their content also tends to be of higher quality as they may be vetted or created by industry experts.

That’s why we recommend obtaining an SEO certification free or paid from a local course provider. This way, you can be sure that you’re receiving practical, applicable SEO knowledge you can put to work immediately, which will be useful for advancing your career.

Frequently Asked Questions:

The cost of SEO training in Singapore varies depending on the course provider and format. Free courses are available, while paid courses can range from $330 for FirstCom Academy's SEO Basic Techniques to $997 for ClickMinded's SEO Course.

Paid SEO courses can be valuable as they provide structured, high-quality content vetted by industry experts, saving you time and effort in learning SEO effectively.

An SEO certification demonstrates your competency and passion for the subject to potential employers, increasing your chances of getting hired in the industry.

Yes, there are several free SEO courses available online, such as those offered by HubSpot Academy, Yoast, and Semrush.

The best SEO certification in Singapore depends on your specific needs and goals. However, local courses like FirstCom Academy's SEO Basic Techniques can provide practical, applicable knowledge and a recognised certification tailored to the Singapore market.

SEO courses typically cover topics such as keyword research, on-page optimisation, technical SEO, link building, local SEO, and SEO analytics.

The duration of SEO courses varies, ranging from a few hours for shorter, focused courses to several days or weeks for more comprehensive programmes.

Read also: 10 Useful Search Engine Optimisation (SEO) Learning Resources.