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Course Overview
Xiao Hong Shu (Little Red Book) isn’t just a social platform — it’s a powerful marketing engine where authenticity, trends, and buying decisions collide. As the go-to app for trend-conscious consumers within the growing Chinese-speaking community in Singapore, Xiao Hong Shu is shaping the future of social commerce.

This 2-day course is designed to help you understand how the platform works and how to use it to your advantage. Explore Xiao Hong Shu's unique blend of user-generated content, influencer engagement, and visual storytelling. Guided by subject matter experts who are active digital marketing practitioners, you’ll learn how to set up your own Xiao Hong Shu account, create eye-catching posts, tailor your message to cultural nuances, and plan a marketing campaign on the platform.

Whether you’re a business owner, marketer, or aspiring content creator, this course provides real-world insights and step-by-step practice to help you effectively build presence and drive engagement on Xiao Hong Shu.

Platforms & Tools Introduced

Course Highlights

  • Dive into Xiao Hong Shu’s community-driven approach, which emphasises social commerce, user-generated content (UGC), and influencer marketing.
  • Learn about the impact of factors such as language, cultural values and beliefs, beauty and fashion trends, and social media behaviour on marketing in Singapore's Chinese community.
  • Engage in hands-on activities to set up your own Xiao Hong Shu account and create posts using the in-app photo and video editing functions.
  • Follow a step-by-step guide to developing an international marketing plan on Xiao Hong Shu, which includes setting goals, creating a content strategy, engaging with influencers, allocating a budget, and tracking results.
  • Discover the essential metrics to monitor, such as followers, new followers, profile views, total views, and user interactions (likes, comments, shares, and collects).

Learning Outcomes

By the end of this course, you'll be able to:
  • Confidently navigate and use Xiao Hong Shu for content creation and community engagement.
  • Adapt marketing strategies to suit cultural and social behaviours of the Chinese-speaking market.
  • Plan and execute a marketing campaign on Xiao Hong Shu from setup to performance tracking.
  • Leverage user-generated content to boost brand visibility and trust.
  • Analyse platform metrics to measure success and improve campaign effectiveness over time.

Competency Assessment

Written and Case Study Assessments

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
WSQ-certification
certification

Entry Requirements:

  • Aged 18 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have a basic understanding of the camera functions of the mobile phone and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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    Marketing on Xiao Hong Shu
    TGS-2023017955
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    The course fee will be automatically subsidized during the online enrollment process.
    Full Course Fee
    (with 9% GST)
    Fee & Subsidy
    Breakdown
    Traning skills acquired
    Mode of training:
    Classroom
    Traning skills acquired
    Duration:
    2.5 Days
    Traning skills acquired
    Course Accreditation:
    WSQ
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    Course Fees & Subsidies

    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost
    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
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