Course Overview
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Course Summary and Highlights

Our Art of Persuasion course empowers you to become a master of persuasive communication, enhancing your influence in sales and beyond. In this 2 days course, you will learn how to apply the G.I.V.E framework—Genuine, Introduction, Value Meter, Envision the Future—to transform interactions into impactful communication. Be enabled to anticipate and navigate rejections using the AUG methodology (Agree, Understand, Go Back).

Master effective closing techniques, including fear of loss, next-to-nothing offers, and value-driven propositions, to vividly paint a compelling vision that guides your audience toward action. Clearly define your communication objectives, strategically map your approach, and refine each step to consistently achieve optimal, measurable outcomes.

Skills Acquired

Master Persuasive Communication

Communicate and persuade effectively in everyday situations through the G.I.V.E framework.

Give Value

Master the art of giving value to influence, negotiate, and convince others successfully.

Paint a Vision of Possibility

Learn effective closing techniques to guide others towards a desired future.

Competency Assessment: Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
WSQ-certification
certification

Course Schedule Overview

Day 1
Day 2

Morning Session

Explore how pre-existing beliefs shape an individual's perception of value and their willingness to invest. Understand the impact of preconceived notions on buying decisions
Learn the definition and importance of the GIVE framework (Genuine, Introduction, Value Proposition, Envision the Future) and why following this formula is essential for effective communication
Individual Activity:Apply the GIVE framework to realistic sales scenarios provided

Afternoon Session

Master the AUG methodology (Agree, Understand, Go Back) for effectively addressing customer objections and turning potential roadblocks into opportunities
Individual Activity:Handle objections that arise from preconceived notions, gaps in perceived value, and assumptions about budget
Discover and learn how to apply powerful sales closing techniques, such as highlighting potential loss, emphasising exceptional value, and focusing on the overall benefits versus price, to help prospects envision a positive outcome
Individual Activity:Apply various closing techniques to predefined scenarios to build your confidence in closing deals

Morning Session

Learn how to define effective personal targets using the SMART goal framework (Specific, Measurable, Achievable, Relevant, Time-bound)
Determine the essential steps required to achieve your defined goals, creating a clear roadmap for action
Individual Activity:Plan your desired goals and outline the specific steps necessary to achieve the desired outcomes
Explore both extrinsic factors (preconceived notions, market demand) and intrinsic factors (sales metrics/ratios, effective execution of GIVE Value) that can impact goal achievement.
Individual Activity:Case study discussion to evaluate sales performance based on intrinsic factors and their influence

Afternoon Session

Individual Activity:Case study discussion to analyse how the effective execution of the GIVE Value framework directly impacts desired outcomes
Learn practical strategies and techniques to improve your delivery of the GIVE Value proposition, enhancing its impact on prospects.
Undertake a self-reflection process to refine your key sales metrics and ratios based on the goals you have set, ensuring alignment and trackability

Entry Requirements:

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
  • Be Professionals, Managers, Executives or Technicians with minimum 2 years of working ex-perience
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet-based total) 46-59.

Learn from industry leaders who are experts in their fields

Frequently Asked Questions

What is The Art of Persuasion?
The Art of Persuasion means being able to explain how your product works, what value it provides, and why your prospects need it. Knowing everything about your product also helps you develop credibility with your prospects—they'll know they can trust you when you easily answer any question they throw at you.
What can I do after The Art of Persuasion course?
You will gain the confidence and skills to communicate with clarity, influence, and purpose. You will also be equipped to handle challenging conversations and close deals effectively using persuasive techniques.
How long does it take to complete The Art of Persuasion course?
It takes 2 days to complete this The Art of Persuasion course.
What certificates do I get after completing The Art of Persuasion course?
Upon completion of this course, you will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment (SOA) issued by SkillsFuture Singapore.
What do I need to bring for The Art of Persuasion course?
Please bring along a pen and a notebook if you wish to take notes during the course. You may want to bring along a jacket in case you feel cold.
How do I register for The Art of Persuasion course?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete this contact form to indicate your course interest.
Which payment methods are accepted?
We accept payments through debit/credit cards and also via PayNow. Please be aware that when using PayNow, the transaction recipient will be listed as 'Omise Payment SG Pte Ltd'.
The Art of Persuasion
TGS-2021010425
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Traning skills acquired
Mode of training:
Classroom / Online
Traning skills acquired
Duration:
2 Days
Traning skills acquired
Course Accreditation:
WSQ
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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee
Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee
Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30
  • Nett Fee are inclusive of GST charged based on the full course fees.
  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
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