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Course Overview
Innovative Communication Methods is a 2-day course designed to help you rethink how you communicate across multiple platforms to both internal and external parties in today’s digital-first and hybrid work environment. Whether you're writing professional emails, creating marketing content, or crafting company announcements, this course empowers you to deliver persuasive messages with clarity.

You'll explore emerging trends such as remote communication and inclusivity, as well as leverage the power of multimedia or AI tools like ChatGPT to enhance your communication efficiency and effectiveness. Through proven communication frameworks such as “STAR”, “AIDA” and “PIE”, you'll learn to craft compelling narratives, drive engagement, and measure the effectiveness of your messages.

Platforms & Tools Introduced

Course Highlights

  • Explore how remote work arrangements and the rise of digital technology are transforming the way professionals interact and share information.
  • Learn how to use ChatGPT to improve written, verbal, and non-verbal communication such as drafting emails and generating creative content.
  • Construct high-impact prompts using the STAR Method (Specific, Target, Amplify, Review) and PIE Model (Purpose, Information, Emotion) to generate structured, relevant, and engaging content with ChatGPT.
  • Develop persuasive communication strategies using the AIDA Framework (Attention, Interest, Desire, Action) to influence decision-making and drive stakeholder action.
  • Understand the role of text, audio, video, and animation in modern messaging, and how to use ChatGPT to create dynamic multimedia content.
  • Learn to assess and measure communication effectiveness using quantitative (engagement metrics, feedback rates) and qualitative (employee surveys, focus group discussions) measures.

Learning Outcomes

By the end of this course, you'll be able to:
  • Devise strategic communication plans that align with evolving workplace trends and employee expectations.
  • Use proven communication frameworks, enhanced with the use of ChatGPT, to craft clear, purposeful, and persuasive messages.
  • Incorporate multimedia elements to enhance message clarity, engagement, and retention.
  • Align communication objectives with organisational goals to improve cohesion and productivity.
  • Evaluate and refine communication efforts using measurable performance indicators for continuous improvement.

Competency Assessment

Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
WSQ-certification
certification

Entry Requirements:

  • Aged 18 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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    Innovative Communication Methods
    TGS-2023036557
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    The course fee will be automatically subsidized during the online enrollment process.
    Full Course Fee
    (with 9% GST)
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    Traning skills acquired
    Mode of training:
    Classroom / Online
    Traning skills acquired
    Duration:
    2 Days
    Traning skills acquired
    Course Accreditation:
    WSQ
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    Course Fees & Subsidies

    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost
    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
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