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Course Overview

Innovative Communication Methods is a 2-day course designed to help you rethink how you communicate across multiple platforms to both internal and external parties in today’s digital-first and hybrid work environment. Whether you're writing professional emails, creating marketing content, or crafting company announcements, this course empowers you to deliver persuasive messages with clarity.

You'll explore emerging trends such as remote communication and inclusivity, as well as leverage the power of multimedia or AI tools like ChatGPT to enhance your communication efficiency and effectiveness. Through proven communication frameworks such as “STAR”, “AIDA” and “PIE”, you'll learn to craft compelling narratives, drive engagement, and measure the effectiveness of your messages.

Platforms & Tools Introduced

Course Highlights

Explore how remote work arrangements and the rise of digital technology are transforming the way professionals interact and share information.
Learn how to use ChatGPT to improve written, verbal, and non-verbal communication such as drafting emails and generating creative content.
Construct high-impact prompts using the STAR Method (Specific, Target, Amplify, Review) and PIE Model (Purpose, Information, Emotion) to generate structured, relevant, and engaging content with ChatGPT.
Develop persuasive communication strategies using the AIDA Framework (Attention, Interest, Desire, Action) to influence decision-making and drive stakeholder action.
Understand the role of text, audio, video, and animation in modern messaging, and how to use ChatGPT to create dynamic multimedia content.
Learn to assess and measure communication effectiveness using quantitative (engagement metrics, feedback rates) and qualitative (employee surveys, focus group discussions) measures.

Learning Outcomes

By the end of this course, you'll be able to:

Gain insight into emerging trends and incorporate advancements in employee communications to stay up-to-date
Harness the power of tools like ChatGPT to create professional materials and collaterals with precision
Identify and apply best practices, such as the PIE (Purpose, Importance, Expectation) Model, to communicate effectively with both internal and external stakeholders
Prompt stakeholders to take decisive and enthusiastic actions aligned with communication objectives with the AIDA (Attention, Interest, Desire, Action) Model
Conduct a thorough and critical review of communication plans via strategies such as Pilot Testing and Stakeholder Buy-In to gauge their effectiveness

Competency Assessment

Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

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Innovative Communication Methods