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Course Overview
Our Art of Persuasion course empowers you to become a master of persuasive communication, enhancing your influence in sales and beyond. In this 2 days course, you will learn how to apply the G.I.V.E framework—Genuine, Introduction, Value Meter, Envision the Future—to transform interactions into impactful communication. Be enabled to anticipate and navigate rejections using the AUG methodology (Agree, Understand, Go Back).

Master effective closing techniques, including fear of loss, next-to-nothing offers, and value-driven propositions, to vividly paint a compelling vision that guides your audience toward action. Clearly define your communication objectives, strategically map your approach, and refine each step to consistently achieve optimal, measurable outcomes.

Course Highlights

  • Understand the concept of Preconceived Notions (P.C.N): how individuals’ past experiences and assumptions influence their worldview and how they perceive the value of the ideas you communicate.
  • Understand the concept of an action threshold: the critical point in a person’s decision-making process when they become convinced or emotionally ready to take action.
  • Understand the concept of a Value Meter: how prospects perceive the worth of your idea.
  • Use the G.I.V.E. Methodology to elevate the value of your proposal until it surpasses the prospect’s action threshold.
  • Learn communication and persuasion techniques like “Fear of Loss”, “Value or Price”, and “Next-to-Nothing” to help prospects envision the benefits of action and the cost of inaction.
  • Use the SMART Goal Framework to set targets and continuously improve your persuasion skills.

Learning Outcomes

By the end of this course, you'll be able to:
  • Understand why people make certain decisions and how their past experiences shape their preconceived notions and their sense of value towards different things.
  • Increase your chances of success at negotiations and discussions by using the proven G.I.V.E. methodology in daily formal and informal conversations.
  • Develop a personalised action plan to improve your persuasion skills with clear direction rather than trial and error.
  • This course is best attended together with Effective Presentation Skills.

Competency Assessment

Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
WSQ-certification
certification

Entry Requirements:

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification
  • Be Professionals, Managers, Executives or Technicians with minimum 2 years of working ex-perience
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet-based total) 46-59.

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    The Art of Persuasion
    TGS-2021010425
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    The course fee will be automatically subsidized during the online enrollment process.
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    Traning skills acquired
    Mode of training:
    Classroom / Online
    Traning skills acquired
    Duration:
    2 Days
    Traning skills acquired
    Course Accreditation:
    WSQ
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    Course Fees & Subsidies

    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30
    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
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