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Course Overview
Whether you're starting a small business or bringing your offline business online, the ability to create your own e-commerce site can save you time, money, and countless headaches. This is a beginner-friendly, step-by-step course that empowers anyone, regardless of technical capabilities, to build, customise, and launch a fully functional online store using WIX.

With a drag-and-drop editor, 500+ templates, and built-in tools for product display, CRM, SEO, and analytics, WIX provides everything you need to manage your digital storefront confidently. By the end of the course, you’ll not only have a live website ready to take orders, but also the skills to keep it performing, optimised, and legally compliant.

Platforms & Tools Introduced

Course Highlights

  • Discover WIX eCommerce as a professional online shop builder with user-friendly drag-and-drop editors and over 500 designer-made templates.
  • Explore features such as built-in product video, product zoom function, Customer Relationship Management (CRM) tools, marketing tools, and Search Engine Optimisation (SEO) capabilities.
  • Learn key elements influencing User Experience (UX) such as mobile responsiveness, clear product layout, quality visuals, and intuitive navigation.
  • Follow a guided process to create your Wix online store by choosing a template, customising your website design, adding products, connecting to a payment provider and setting up shipping before publishing your site.
  • Understand key metrics such as Site Sessions, Unique Visitors, Total Sales, Average Order Value, Bounce Rate, Abandoned Carts, and Site Time To Interactive (TTI) which provide essential information to make improvements and boost website performance using Wix Analytics.
  • Understand copyright and intellectual property considerations when using images, videos, or third-party content.
  • Learn best practices for website maintenance to ensure your store remains secure, updated, and user-friendly.

Learning Outcomes

By the end of this course, you'll be able to:
  • Create and launch a fully functional e-commerce website using Wix without any coding knowledge.
  • Implement key User Experience (UX) design principles for a mobile-optimised online store that offers a smooth, user-friendly shopping experience.
  • Upload products and set up secure payment gateways and shipping options to start receiving orders immediately.
  • Monitor store performance using Wix Analytics and make data-driven improvements.
  • Ensure your online store is compliant with legal standards and stays up-to-date with proper maintenance.

Competency Assessment

Written and Practical Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.
WSQ-certification
certification

Entry Requirements:

  • Aged 21 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have an understanding and working knowledge of sales and marketing principles/practices and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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