2.5 Days

Setting Up TikTok Shop and Running Advertisements on TikTok

As the only social media platform in Singapore with full in-app checkout functionality, TikTok makes it easy for sellers to handle everything from product marketing to order fulfilment and delivery. In this course, learn from actual TikTok Shop sellers and seasoned marketing practitioners with millions of dollars in ad spend, guiding you step-by-step on how to turn content into commerce.

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Course Overview

With over 3.63 million active users in Singapore as of early 2025, TikTok has become one of the fastest-growing platforms for content and commerce. More importantly, it’s the only social media platform that allows direct in-app purchases, turning everyday content into powerful sales opportunities.

This 2.5-day course is designed for anyone who wants to tap into TikTok's booming e-commerce market. Learn how to harness two of TikTok’s most powerful revenue tools: TikTok Shop and TikTok Ads. Be guided by proven TikTok Shop sellers through the entire process from setting up your own TikTok Shop to launching advertisement campaigns. From selecting the right target audience to working with influencers, creating a sales strategy, managing your ad budget, and refining your campaign for better results, this course guides you through every step of launching and scaling your e-commerce journey on TikTok.

Platforms & Tools Introduced

Course Highlights

Learn directly from proven TikTok Shop sellers as you deep dive into TikTok Shop, LIVE, and Ads to understand their full potential for income generation.
Get hands-on guidance from experienced sellers on creating a TikTok Shop account and effectively managing product listings via the Seller Center.
Understand TikTok's best practices for selling and running ads, including products which you can or cannot sell on TikTok to ensure your shop operates smoothly and avoid being flagged for compliance issues.
Develop effective campaign messages, schedules, and budget plans tailored to your specific sales goals, guided by insights from successful TikTok shop owners.
Discover and utilise powerful promotional tools like flash deals, vouchers, and "Buy More Save More" that you can easily apply through the Seller Center to maximise your sale.
Practice executing a TikTok ad campaign from planning to launch under expert guidance
Learn to evaluate campaign success using TikTok Analytics to determine customer satisfaction, conversion, and sales data

Learning Outcomes

By the end of this course, you'll be able to:

Master the core functionalities of TikTok Shop, LIVE, and Ads to effectively leverage TikTok's social commerce ecosystem for income generation, guided by insights from proven sellers.
Establish and manage a compliant TikTok Shop, including creating an account, handling product listings, and understanding permitted and prohibited products to ensure smooth operations.
Design and implement effective TikTok sales campaigns, encompassing strategic messaging, scheduling, budgeting, and the utilisation of promotional tools (e.g. flash deals, vouchers) to maximise sales.
Execute and optimise TikTok ad campaigns from planning to launch and analyse campaign performance using TikTok analytics to improve customer satisfaction, conversion rates, and overall sales.
This course is best attended together with Proven Affiliate Marketing Strategies.

Competency Assessment

Written and Practical Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59

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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

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