Join our pool of over
105,977+ learners

4.4/5

Rated 4.4 on

with over 11,800 reviews

Course Overview

Google is the most widely used search engine platform in Singapore with a commanding market share of 92.77%. With millions of searches happening every second, Google Ads offers one of the most powerful and cost-effective ways to reach your ideal customers at the exact moment they’re searching for what you offer.

This 2-day course is designed to equip you with the knowledge and tools to plan, launch, and optimise Google PPC (Pay-Per-Click) and Display Ad campaigns. You’ll learn how to target users by keyword, location, and behaviour, all while keeping your budget under control and your results measurable. Whether you’re doing marketing for a business, running your own brand, or adding SEM to your skill set, this course provides the essential skills to succeed in today’s competitive digital advertising space.

Platforms & Tools Introduced

Course Highlights

Learn how Search Engine Marketing (SEM) differs from Search Engine Optimisation (SEO) and why it's crucial in today’s digital marketing strategy.
Discover how to research high-value keywords and assess competition, search volume, and cost using Google’s free-yet-powerful Keyword Planner tool.
Follow a guided process to set up your Google Ads account and create ads, choose targeting options, and set budgets effectively.
Discover Google's Search and Display Networks, how they function, and where your ads can appear.
Learn how to use the Google Display Network with campaign management tools to enhance SEM effectiveness.
Compare Manual Cost-Per-Click (CPC) vs. Smart Bidding methods like Maximise Clicks and Target Cost Per Acquisition (CPA) to meet different campaign goals.
Track key metrics such as Click-Through Rates (CTR), Conversion Rates, Return on Ad Spend (ROAS), and Cost Per Conversion/Acquisition to ensure campaign profitability.
Learn to identify and protect your campaigns from click fraud, including setting up IP exclusions and adjusting targeting.

Learning Outcomes

By the end of this course, you'll be able to:

Set up and run targeted Google Ads campaigns across Search and Display networks.
Conduct keyword research using Google Keyword Planner to select the right keywords for your ad strategy.
Choose the right bidding strategy and budgeting method based on your campaign goals.
Track, analyse, and optimise campaign performance using key metrics.
Identify and prevent click fraud to safeguard your ad budget.

Competency Assessment

Case Study & Practical Assessments

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59

Enquire About Our Courses

Ready to Upskill? We’re here to Support You.

Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

View Full Pricing

Run Successful Google Search Engine Marketing (SEM) Campaigns for PPC and Display Ads