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Course Overview

Whether you're writing reports, designing marketing visuals, or creating brand videos, AI tools can help you do more in less time, with better results.This is a beginner-friendly 1-day course curated to equip you with the knowledge and practical skills to integrate AI to fulfil your content creation needs — no design skills required!

Master the skills to develop compelling content using AI-powered platforms like Leonardo.ai (text-to-image generation), Lumen5 (text-to-video generation), and ChatGPT, the largest and most powerful language-based AI model. Be guided on how to use the “CIDO” Prompt Engineering Framework to craft effective prompts to optimise your creative output for leisure or professional purposes. By the end of this course, you will be empowered to level up your content creation immediately even without any technical background.

Platforms & Tools Introduced

Course Highlights

Explore the possibilities of creating a multitude of creative content using AI tools
Understand what is prompt engineering and learn to craft effective prompts using a proven Prompt Engineering Framework, CIDO (Context, Instructions, Details, Output), to get the most accurate AI-generated content.
Harness the power of ChatGPT to efficiently create compelling written content and streamline your communication efforts.
Turn simple text prompts into scroll-stopping images, artwork, or product visuals using Leonardo.ai Use Lumen5 to transform written content into professional-quality videos for digital platforms in minutes.
Integrate AI tools with strategic marketing planning to boost marketing campaign effectiveness, improve audience targeting, and enhance content performance across digital platforms.

Learning Outcomes

By the end of this course, you'll be able to:

Leverage on Free-to-use Generative AI Tools: Learn more about Generative Artificial Intelligence (AI) and how to use popular tools such as ChatGPT, Leonardo.ai and Lumen5 to automate content marketing planning and content creation tasks
Write Effective Prompts for Results-Oriented Outcomes: Empower yourself with the CIDO method to transform your AI experience and generate high-quality content consistently with effective prompts
Transform Tasks with ChatGPT: Maximise the capabilities of ChatGPT for problem resolution and enhance work productivity to free up your time for more strategic and value-added activities
Generate Images with Leonardo.ai: Enlist the help of Leonardo.ai’s text-to-image feature to generate any types of images (think: Slim Panda In Astronaut Outfit Sitting On The Moon Drinking A Slushie with One Paw And Holding A Bamboo Stick In The Other Paw)
Generate Videos with Lumen5: Create videos instantly with Lumen5’s AI ability to analyse text content and convert them into videos

Competency Assessment

Written and Case Study Assessment

Stand Out From The Competition With Professional Certificates

Candidates who complete each module with at least 75% attendance and demonstrate competency during assessment will receive a Certificate of Completion by FirstCom Academy and a WSQ Statement of Attainment.

Entry Requirements:

Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “”N””, “”O”” or “”A”” Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.

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Course Fees & Subsidies

SMEs
Course Fees
70% SkillsFuture (SSG) Subsidy
Nett Fee

Non SMEs
Course Fees
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction	Option 220% Cash Payout Based On Nett Fee

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

Registered or incorporated in Singapore
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens (40 years and above)
Course Fees (Before GST)
9% GST
70% SkillsFuture (SSG) Subsidy
Nett Fee

Singapore Citizens (21-39 years old) & PR
Course Fees (Before GST)
9% GST
50% SkillsFuture (SSG) Subsidy
Nett Fee

Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members can have up to 50% reimbursement on out-of-pocket cost

Nett Fee are inclusive of GST charged based on the full course fees.
Subjected to individual’s eligibility and availability of SkillsFuture Credit.
NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

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Introduction to AI Tools for Content Creation