Usman is a tri-lingual entrepreneur, TikTok content creator, and certified trainer with vast experience across industries including graphic design, advertising, entertainment, cleaning services, pest control, agriculture, and oil & gas. He played a pivotal role in setting up sound and lighting systems for pubs and discos in Indonesia and pioneered Indonesia’s first computer-based karaoke system. His passion for entertainment also led him to acting, appearing in a local movie.

A proven top salesman, Usman won back the business of the top 4 anchor shipyards in Batam as country manager for a listed wire rope company. He expanded the client base to major oil and gas players across Indonesia and doubled sales for a deep-sea diving department in Malaysia within just 6 months. 

In 2021, Usman began his TikTok journey, quickly gaining over 19,000 followers. As a content creator, key opinion leader (KOL), entertainment live host, and TikTok Shop affiliate creator, he built a strong presence on the platform. In January 2024, he became a certified ACLP trainer, helping businesses and individuals leverage TikTok for growth, branding, and sales. Driven by innovation, Usman is passionate about inspiring others to think creatively and explore new opportunities, committed to helping learners and business owners achieve success on TikTok.