Lee Moh Heng

Lee Moh Heng is an accomplished SEA Indulgence Strategic Product Line Manager with 20 years of experience in the global food industry, having worked with renowned brands such as Pringles, Palsgaard, Symrise, and Cargill. Her expertise lies in distilling scientific information to drive category growth and execute strategic commercial directions. With a sharp understanding of market dynamics, Lee has successfully developed future-proof product portfolios that resonate with consumers.

Throughout her career, Lee has demonstrated strong leadership by analysing market insights and leading cross-functional teams to achieve ambitious business development goals, while also transferring technology on a global scale. Her ability to identify trends and optimise product portfolios sets her apart, and her global perspective and innovative mindset have driven success from ideation to product launch. As a confident presenter, Lee is passionate about engaging audiences at major exhibitions, such as Food Ingredients Asia.

With an MSc in Food Biotechnology, Lee has shown remarkable agility in transitioning from a Microbiologist to a Strategic Product Line Manager, reflecting her commitment to continuous learning and growth. She has also attained WSET Wine Level 3 and ACLP 2.0, equipping herself with skills that open new opportunities for the future.