5.92 Million
5.3 Million
Tap On 5.3 Million Potential Customers
Total Population
89.5%
of Singapore’s population active in social media
Why is the entire economy now focusing on Digital Advertising?
Digital advertising has now allowed businesses to reach out to consumers at a much lower cost compared to traditional advertising and lowered the barrier of entry to advertise. The ease of tapping onto digital marketing channels such as Facebook, Instagram, TikTok and even the world’s largest search engine Google, is a game changer for SMEs who are now able to compete on the same landscape as the bigger players.
The Next Big Thing In Video Marketing & Why You Should Tap On It
Become a TikTok creator with the potential to monetise your account through lucrative brand sponsorships
Number of companies looking for marketers with TikTok experience grew 20% from 2021 to 2022
Employees whose skills increase business revenue are more likely to be selected for career advancement
Increase your chances of switching industries with a relevant skill for all kinds
of businesses
Digital Advertising
TikTok Fundamentals and Running Advertisements on TikTok (2.5 Days Course)
Day 1
AM
- Introduction to types of TikTok pages (personal/business) and how to create the respective pages for your marketing goals and objectives
- Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
PM
- Differentiate between the various TikTok content verticals and identify which best suits your business
- Learn how to connect your key business links and other social channels to your TikTok profile for cross-promotion
Day 2
AM
- Discover how to adapt existing content into short TikTok videos that encourage sales
- Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
- Understand what are the various ad formats on TikTok and how they appear to the end user
PM
- Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
- Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
Day 3
AM
- Written and Practical Assessment
Learn how to tap on
the fastest growing digital platform!
Find out how to create engaging and interactive TikTok content and be exposed to helpful tools to improve your social media strategy on TikTok!
Digital Advertising
Effective Digital Advertising with Push & Pull Marketing
Pull Marketing – Google
Google’s search results is a fixed template that businesses can leverage on to connect with motivated searches. Through Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) efforts, brands can appear reactively to keywords that motivated consumers search on Google. By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
With the Google Marketing skills acquired through our programme, businesses will be able to identify
cost-effective keywords and bring their website to number 1
of Google Search results!
Push Marketing – Social Media
Today, there are 5.3 million active social media users in Singapore spending an average of 2 hours per day on platforms such as Facebook, Instagram, TikTok and LinkedIn. Advertising on these platforms allows businesses to reach to their target audiences at the exact moment when they are ready to consume content presented to them.
With the social media advertising skills acquired through our programme, businesses will be able to create
eye-catching content that will gain 375,000 impressions with just a $1,000 advertising spend in 30 days!
Tap On Cost Effective, Scalable & Measurable Way To Reach 5.3 Million Potential Customers
Digital Advertising Essential Skills
Essential Digital Advertising & Soft Skills Programmes
Comprehensive Programmes in 7.5 Days
Social Media Advertising Programme
Google Marketing Programme
Digital Content Creator Programme
Effective Leadership Programme
Facebook & Instagram Advertising
TikTok Fundamentals & Advertising
LinkedIn Marketing
TikTok E-Commerce: Selling on TikTok Shop
Facebook & Instagram Advertising
- Learn best practices for setting up Facebook Ad Manager Account to start running advertisements
- Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate & Conversion Rate
- Understand advertisement placements on Facebook and where you should appear to reach out to your target audience
- Find out what advertisements your competitors are running via Facebook Page Transparency
- Protect your advertising budget by identifying low-performing advertisements and implement optimisation techniques to generate better results
TikTok Fundamentals & Advertising
- Introduction to types of TikTok pages (personal / business) and how to create the respective pages for your marketing goals and objectives
- Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
- Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
- Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
- Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
- Introduction to TikTok creator marketplace
LinkedIn Marketing
- Learn how to create a LinkedIn page from scratch and best practices to maintain a positive brand image for yourself or your company
- Understand and use LinkedIn Campaign Manager to publish and manage ads
- Understand and use LinkedIn Analytics to track and understand data on your page’s performance
- Use integrated marketing automation tools like Canva/Hootsuite/Slideshare with LinkedIn to share content and increase audience engagement
- Understand how to use metrics on LinkedIn Analytics to evaluate campaign effectiveness and calculate ROI
TikTok E-Commerce: Selling on TikTok Shop
- Introduction to TikTok Shop and TikTok’s marketing features
- Learn how to set up your TikTok Shop according to best practices
- Understand how to use TikTok Seller Center to add products and link bank accounts
- Learn how to use Seller Center to create promotions and vouchers for your TikTok Shop
- Learn how to process and fulfill orders from TikTok Shop, from order confirmation to logistics deployment
- Engage TikTok influencers for affiliate marketing to promote your brand on TikTok
- Demonstration on how to use TikTok Live functions to start your own TikTok Live
Google Analytics
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Google Analytics
- Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
- Analyse insights of visitor behaviour and optimise your website for goal conversions
- Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
- Learn how to create a Google Analytics account and install Google Analytics to your business website
- Set up Google Analytics with customised tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
Search Engine Marketing (SEM)
- Understand the difference between free and paid marketing on search engines
- Learn the various paid marketing platforms and services available for businesses in Singapore, including Google Pay Per Click Campaigns, Google Display Network & Google Shopping Ads
- Learn how to setup and launch Google Pay-Per-Click Campaign based on industry best practices
- Identify poor-performing ads and optimisation techniques to improve ad performance
- Determining profitability of Pay-Per-Click campaigns based on metrics such as click-through rates, conversion rates and return on ad spend
Search Engine Optimisation (SEO)
- Understand how Search Engine Optimisation (SEO) works and how Google algorithm updates impact your website ranking
- Conduct SEO audits as well as perform keyword research to identify potential keywords with high search demand
- Manage and improve on-page SEO using title tags, domain URLs, meta descriptions and image optimisation to enhance visibility on SERPs
- Explore off-page SEO strategies such as creation of valuable backlinks, social media marketing, guest content, forum posting, and local listing, to increase your website ranking on Google
- Track, measure and improve ROI on SEO campaigns through keyword ranking reports
Improve Digital Marketing With Content Strategies
Create Attractive Animated Artworks with Powtoon
Take Impactful Photos with Your Smartphone
Social Media Marketing with Video Creation
Improve Digital Marketing With Content Strategies
- Understand content types based on the latest market trends and how they can use to drive positive results
- Learn what is digital storytelling and how it can convey your brand message
- Learn how to conceptualize content ideas to achieve marketing goals
- Learn how to create an effective content marketing campaign to increase traffic and conversions for higher sales and engagement
- Analyze key insights and data from campaigns to produce better content for future campaigns
Create Attractive Animated Artworks with Powtoon
- Develop a compelling storyboard for effective audience engagement
- Learn how to create attractive animation artwork with easy-to-use free tools such as Canva and Powtoon to stand out from competitors
- Hands-on practical session to create an animation artwork via Powtoon and Canva
- Understand key principles of design and apply them to digital animations
- Review and improve the created animation artwork to better meet business objectives
Take Impactful Photos with Your Smartphone
- Develop a mood board to standardise how photos should be taken and portrayed to enhance uniformity and corporate identity
- Apply photography techniques like the rule-of-third, depth-of-field, and framing to achieve your desired shot composition
- Learn how to use your mobile phone camera in different environments (indoor and outdoor) and lighting conditions to achieve professional and high-quality photos for digital platforms and digital marketing
- Hands-on practical session for both indoor and outdoor photo shoots to create compelling and attractive photos
- Use free photo editing tools like Pixlr to edit and enhance photos for digital marketing
Social Media Marketing with Video Creation
- Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more.
- Identify which social media platform is ideal for your marketing goals
- Learn how to set up and run effective social media campaigns to attract new customers and engage
existing customers - Learn basic filming techniques to create professional looking videos with a smartphone
- Learn how to use free video editing applications like InShot for post-production processes like adding
enhancements and visual effects - Learn in-demand and practical skills you can apply to your work or side hustle — from industry
professionals with on-the-ground job experience - Learn relevant strategies, tips and tricks directly from industry insiders to maximise your career
prospects and make your resume more attractive to employers
Effective Selling Skills
Effective Presentation Skills
Effective People Management
Effective Selling Skills
- Understand the sales cycle and the psychology behind purchasing decisions to develop an effective sales strategy
- Develop the right mindset, characteristics and attitude to hit your sales targets
- Learn how to qualify prospects and create good first impressions in sales conversations
- Learn how to follow up on leads and best practices to keep a sales lead warm without annoying the prospect
- Learn valuable closing techniques to overcome potential objections and achieve a successful sale
Effective Presentation Skills
- Learn how to structure your presentations in a logical, easy-to-understand and engaging manner
- Understand how to speak clearly and confidently and how to vary your voice, tone, pace and volume during a presentation
- Learn how to use body language, equipment and resources at your disposal to communicate and reinforce your message
- Learn time management skills to ensure you deliver a presentation within a timeframe and respond to audience questions appropriately
- Be able to objectively evaluate the effectiveness of a presentation
Effective People Management
- Understand how to evaluate team competency requirements based on existing or future business plans
- Understand the manager’s roles and accountabilities when it comes to implementing talent management processes
- Know the models, methods and tools available for assessing and managing talent, as well as how to use them
- Understand how to identify learning opportunities and provide support to facilitate the development of new skills
- Set realistic goals for talent development and identify potential areas of improvement
Programme Fee Subsidies
Programme Fee Subsidies
| Corporate Subsidies | |
|---|---|
| SMEs | Non-SMEs |
| Up to 70% Upfront SkillsFuture Subsidy | Up to |
| Additional Support | |
| Absentee Payroll ($4.50/hour) | |
| SkillsFuture Enterprise Credits (SFEC) (Up to 90% auto reimbursement on out-of-pocket cost) | |
| Individual Subsidies | |
|---|---|
| Singapore Citizens (40 years & above) | Singapore Citizens (21 – 39 years old) & PR |
| Up to 70% Upfront SkillsFuture Subsidy | Up to |
| Additional Support | |
| SkillsFuture Credits to offset programme fees for SG citizens aged 25 & above |  |
| PSEA to offset programme fees for SG citizens aged 30 & below |  |
| NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |  |
- Course fees payable is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Digital marketing professionals high in demand amidst SG talent crunch
Singapore is rapidly gaining a reputation in Southeast Asia as a regional technology hub, with tech and digital jobs in heavy demand across a myriad of sectors. However, it is also facing a tech talent shortage, according to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023.
The top five job roles that employers are looking to fill are data analysis (57%), digital marketing (57%), big data (52%), strategy and operations (43%), and digital strategy (43%).
Upskill Your Skillsets To Set Foot Into the Booming Digital Marketing Industry Today!
Find out more information on our programmes from our course consultants today!
Why 
Learners' Testimonials
Rated 4.8 
by more than 2,700 Learners on Google Review
S
Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
View More S
Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
B
Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
View More B
Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
View More Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
H
Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
View More H
Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
J
Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
View More J
Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
C
Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
View More C
Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
Y
Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
View More Y
Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
s
stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
View More s
stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
L
Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
View More L
Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
View More yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
View More Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
a
alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
View More a
alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
Industry-vetted and ACTA/ACLP-certified Trainers
Learn the best practices and actionable strategies of Digital Marketing from proven industry experts who have handled more than a million dollar in advertising budget. Get valuable insights as they incorporate real-life SME case studies into the curriculum.
ACTA/ACLP-certified trainers with actual industry experience handling more than a million dollar in advertising budget.
Ability to incorporate real-life Singapore SME case studies into the curriculum
Specialised Digital Marketing Programmes that empower learners to independently execute omnichannel marketing campaigns
Conducive Learning Environment
Each training center houses 5 classrooms, each suited for a class size of 20 learners.
Kallang Way
Woodlands
Kallang Way Training Center
158 Kallang Way, #03-05 Performance Building, Singapore 349245
Capacity: 20 trainees
Woods Square Training Center
6 Woodlands Square, #07-01 Woods Square Tower 2, 737737
Capacity: 20 trainees
Free Shuttle Bus
To Kallang Way
Every Mon – Fri 8.30am
from Serangoon
Lunch +
2x Tea Breaks
will be provided each day!
FirstCom Academy Certifications
Receive 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF) for every programme that you complete! Upon successful completion, you will also be certified as a Social Media Advertising Professional or a Google Marketing Professional.
NICF and WSQ Certifications
The WSQ and NICF certifications are nationally-recognised to show employers that you have demonstrated competency in the stated skills. With the certifications, you’ll be more eligible for promotions, better equipped to enter a new sector, or secure new job roles!
Receive a Statement of Attainment issued by WSQ/NICF when you acquire each skill set under our programmes!
Start Your Learning Journey with
FirstCom Academy Today
Accelerate your learning and pick up in-demand skills with practical training courses taught by industry veterans.
