Attract, Engage and Retain More Customers With Content Creation & Strategies
From websites to online advertisements and social media feeds — consistently producing high-quality content is key to attracting, engaging and retaining customers. Learn from the pros and get hands-on experience creating original animations, videos and photos using just your smartphone and mobile apps.
Content is KING
Content is king. From physical flyers and brochures to websites, online advertisements and other digital marketing collaterals — today’s brands must consistently produce compelling content to attract, engage and retain customers. The good news? You don’t need specialised knowledge or equipment to create content.
With the advancement of technology and easy-to-use free software and tools, you can now create original, high-quality content such as animations and photos to engage your audience. No photoshop? No problem! All you need is a smartphone and mobile apps to get started.
It doesn’t matter if you’re a small business or a one-person operation. Stand out by publishing original content to attract more leads and revenue for free without having to pay for advertising.
With the advancement of technology and easy-to-use free software and tools, you can now create original, high-quality content such as animations and photos to engage your audience. No photoshop? No problem! All you need is a smartphone and mobile apps to get started.
It doesn’t matter if you’re a small business or a one-person operation. Stand out by publishing original content to attract more leads and revenue for free without having to pay for advertising.
Digital Content Creator & Strategist Programme
- Module 1: Digital Marketing Content Strategies
- Module 2: Animated Artworks Creation
- Module 3: Mobile Photography
- Module 4: Social Media Marketing with Video Creation
- Module 5: Storyboarding and Copywriting for Social Media Videos
- Module 6: Talent Sourcing for Social Media Advertising
Creating Content with High Social Media Engagement
Over 5.3 million active social media users in Singapore spend an average of 2 hours per day on platforms like Facebook, Instagram, TikTok and LinkedIn. Learn the content creation secrets that’ll help you stand out on their feed and get more likes, engagement and views on every piece of content you publish.
Module Outlines
Improve Digital Marketing with Content Strategies
Create Attractive Animated Artworks with Powtoon
Take Impactful Photos with Your Smartphone
Social Media Marketing with Video Creation
Basic Storyboarding and Copywriting for Video Production on Social Media
Talent Sourcing and Selection Techniques for Social Media Advertising
Improve Digital Marketing with Content Strategies
(Course Ref. No.: TGS-2020504750)
Learn how to implement a consistent content strategy and create high-quality content that builds trust and generates more leads for your business.
- Understand the different types of content available from videos to podcasts, infographics, articles and more.
- Learn best practices and optimal workflows to create original content on a consistent basis.
- Understand best practices when it comes to publishing and sharing different types of content.
- Learn how you can use content marketing to grow your business by increasing traffic, brand awareness and lead generation.
- Know how to develop, implement and manage a new content strategy from scratch or improve existing strategy.
- Collect and analyse data to measure results and optimise future content strategy.
Create Attractive Animated Artworks with Powtoon
(Course Ref. No.: TGS-2021007091)
Learn how to use free online tools like Powtoon to create fun animations for digital marketing campaigns.
- Understand animation styles from 2D, 3D, Motion Graphics, Stop Motion and how they can be used to showcase products/services or
complement your digital marketing campaigns. - Analyse the techniques and methods behind animated videos and determine what works best for your brand.
- Know what type of formats are ideal when it comes to publishing your animation on different media platforms like Third-Party Marketplaces, Facebook, Instagram and LinkedIn.
- Understand the workflow behind creating an animation from pre-production, production and post-production.
- Understand the do’s & don’ts when it comes to creating animation and maximise the effectiveness of your interactive artwork.
- Create compelling animated videos and GIFs using free design software like Powtoon.
Take Impactful Photos with Your Smartphone
(Course Ref. No.: TGS-2021008644)
Master photography techniques and produce high-quality, attractive and compelling images to increase engagement on digital platforms and marketing campaigns.
- Explore different styles of photography when creating digital content for websites, social media platforms, and third-party marketplaces.
- Learn about the different types of photos and identify which are appropriate for your brand.
- Understand what you need to prepare and plan for a successful photoshoot.
- Learn how to utilise the camera functions of mobile phones to produce professional photos under a variety of lighting conditions.
- Apply different photography techniques during a hands-on experience with product shoots.
- Understand the different diverse factors that will affect the outcome of your photographs.
- Edit and enhance photos for digital marketing using free photo editing tools.
Social Media Marketing with Video Creation
(Course Ref. No.: TGS-2021005547)
Learn how to use your smartphone to create viral social media marketing videos that promote your brand and connect with audiences.
- Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more.
- Identify which social media platform is ideal for your marketing goals.
- Learn how to set up and run effective social media campaigns to attract new customers and engage existing customers.
- Learn basic filming techniques to create professional looking videos with a smartphone.
- Learn how to use free video editing applications like InShot for post-production processes like adding enhancements and visual effects.
- Learn in-demand and practical skills that you can apply to your work or side hustle — from industry professionals with on-the-ground job
experience. - Learn relevant strategies, tips and tricks directly from industry insiders to maximise your career prospects and make your resume more attractive to employers.
Basic Storyboarding and Copywriting for Video Production on Social Media
(Course Ref. No.: TGS-2023022015)
Master the art of storyboarding and copywriting to elevate your video production. Learn the best practices pros use to plan, organise and illustrate storyboards with precision to create remarkable content that sparks action on social media.
- Understand the role of storyboards in the video production process.
- Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
- Develop mood boards to accurately depict visual looks and styles for different scenes.
- Refine storyboards to achieve the desired flow and impact from scenes.
- Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.
Talent Sourcing and Selection Techniques for Social Media Advertising
(Course Ref. No.: TGS-2023022196)
Learn how to identify and recruit the right talent for videos. From talent sourcing to auditions, discover the processes industry insiders use to review and select the right talent for a diverse range of productions — then apply them to your own productions to make better casting decisions.
- Gain a comprehensive understanding of audition and selection processes suitable for social media advertising.
- Enhance your ability to evaluate talent strengths and weaknesses using script-based improvisation techniques.
- Learn to review talent briefs, considering character requirements and marketability for alternatives.
- Assess the performer’s effect on production, factoring in commercial and aesthetic criteria for supporting roles.
- Develop the skills to conduct interviews and auditions, utilising acting knowledge to assess talent and supporting roles.
Course Fees & Subsidies
| Digital Content Creator & Strategist Programme | |
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SELECT ANY 3 MODULES
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TGS-2020504750 - Improve Digital Marketing with Content Strategiesi
TGS-2021007091 - Create Attractive Animated Artworks with Powtooni
TGS-2021008644 - Take Impactful Photos with Your Smartphonei
TGS-2021005547 - Social Media Marketing with Video Creationi
TGS-2023022015 - Basic Storyboarding and Copywriting for Video Production on Social Mediai
TGS-2023022196 - Talent Sourcing and Selection Techniques for Social Media Advertisingi
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| Duration | 6 Days (48 Hours) - 7.5 Days (60 Hours) |
| Mode of Training | In-Person Classroom Training |
| Full Programme Fee | $2,480.00 - $3,300.00 |
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- Click to View Module Fee
| SMEs | |
| Up to 70% Upfront SkillsFuture Subsidy |
| Non SMEs | |
| Up to 50% Upfront SkillsFuture Subsidy |
| Additional Support | ||||
Additional Support via Absentee Payroll |
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Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
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- Programme fees payable is subject to 9% GST charged based on the full programme fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
SME Eligibility Criteria
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years & above) | |
| Up to 70% Upfront SkillsFuture Subsidy |
| Singapore Citizens (21 – 39 years old) & PR | |
| Up to 50% Upfront SkillsFuture Subsidy |
| Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
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PSEA eligible for Singapore citizens aged below 30 |
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NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
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- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Programme Fees Payable are inclusive of GST charged based on the full programme fees.
Be Formally Certified in Digital Content Creation & Strategy
Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment. They will also be certified as a Digital Content Creator and Strategist.
WSQ Certifications
The WSQ SkillsFuture Statement of Attainment is a nationally recognised credential that helps employers verify an individual’s competency in the stated skills. This enables individuals to be eligible for promotions, enter a new sector or find new job role.
- RET-OTO-4007-1.1 – Social Media Marketing
- RET-DNI-4003-1.1 Digital Image Production
- DSN-COM-3005-1.1 Visual Communication
- MED-MPN-4062-1.1 Storyboarding & Copywriting
- MED-MPN-4027-1.1 Talent Casting
Rated 4.9
stars by more than 17,339+ happy learners on Google Reviews
Derek L
I’ve taken the Create Attractive Animation with Powtoon class with trainer Keith Cheung and I found that this class is good for anyone who is interested in learning simple animation with tools available online. The trainer is also very approach and provides examples and tips.
I've also taken the Level-up Digital Marketing Through Content Strategies course with Trainer Malcolm and I've found the course to be very helpful. I would recommend anyone who is interested in Digital Marketing to take up this course first before taking other FCA courses as it will help them understand other courses better. Trainer Malcolm was also very informative, providing learners with his past experiences as examples so it makes the lesson easy to grasp.
....Read More
Hakim Laili
The course has equipped me with the right strategies of digital marketing for me to start my own brand and learning more in depth of what digital marketing is all about. Highly recommended to those who want to gain insights about Digital Marketing 💯
....Read More
Soh Poh Soo Donald
Programmes like Social Media Marketing With Video Creation and Level Up Digital Marketing Through Content Strategy gave me more insights to better understand how social media works and how to be more engaging with your target audience, as well as being able to be more "optimized for social media" be it in visuals or written content.
....Read More
Pauline Wee
Powtoon with Daryl and Social Media Marketing with Eileen for 2 days was fantastic.
I had the pleasure of attending Chris's Digital Marketing Photography class at Firstcom, and I must say that it was an exceptional experience. Chris' passion for photography was infectious, and his expertise in the field was truly impressive. Throughout the class, he taught us valuable skills in lighting, composition, and visual storytelling that can be applied to digital marketing. His teaching style was engaging and informative, and he provided individual feedback to each of us to help improve our skills. Overall, I highly recommend Chris' class to anyone looking to improve their photography skills for digital marketing purposes. Thank you, Chris, for your dedication and commitment to teaching us.
....Read More
Janelle Allysa Wong
It's good to up-skill myself during these changing digital times, and FCA has helped me better understand and adapt to the modern marketplace! Through the content marketing, video creation and SEM courses, I've gained valuable and essential knowledge to apply to my real life works - and I've already seen positive results! Their courses are short and sweet, and I've learnt what I'd had studied typically in weeks or months in just two days. Their trainers are friendly, entertaining and up-to-date with current trends and always keep it upbeat in class too! Also, I get to interact and network with like-minded individuals, which is a plus point. I highly recommend anyone of any age to check out the wide range of courses they offer that will help you in your personal or business growth :)
....Read More
Frequently Asked Questions
What is a Digital Content Creator & Strategist?
A digital content creator is someone who creates content for a company’s website, social media platforms and other digital channels. Digital content creators deliver professional, high-quality content meant to inform and engage their audience. A digital content strategist is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers.
Do I have to take the courses in any particular order for the Digital Content Creator & Strategist Programme?
There is no particular order to take any course for the Digital Content Creator & Strategist Programme. The courses you sign up for depends on your learning objectives. You may speak to our education consultants to determine the most suitable course(s) based on your learning objectives.
How long does it take to complete the Digital Content Creator & Strategist Programme?
It takes 6 or 6.5 days to complete 3 individual course modules under Digital Content Creator & Strategist Programme.
What certificates do I get after completing the Digital Content Creator & Strategist Programme?
Upon completion of each individual course module, you will receive a Certificate of Completion by FirstCom Academy and a SkillsFuture WSQ Statement of Attainment (SOA). If you have completed 3 modules, you will also attain the Digital Content Creator & Strategist certificate.
What do I need to bring for the courses under the Digital Content Creator & Strategist Programme?
You will be required to use a laptop for the course. If you do not have one, we can always loan you a laptop at no charge. You may also want to bring a jacket in case you feel cold.
How do I register for the Digital Content Creator & Strategist Programme?
You can indicate your interest in the form at the bottom of this page, and our education consultant will get back to you. Alternatively, you can also complete the form at the Contact Us page to indicate your course interest.
Schedule a non-obligatory call with our friendly Education Consultants and start your learning journey today!
Start Your Digital Content Learning Journey with FirstCom Academy Today
