Attract, Engage and Retain More Customers With Content Creation & Strategies

(Course Ref. No.: TGS-2021007091)

Learn how to use free online tools like Powtoon to create fun animations for digital marketing campaigns.

• Understand animation styles from 2D, 3D, Motion Graphics, Stop Motion and how they can be used to showcase products/services or
  complement your digital marketing campaigns.
• Analyse the techniques and methods behind animated videos and determine what works best for your brand.
• Know what type of formats are ideal when it comes to publishing your animation on different media platforms like Third-Party Marketplaces, Facebook, Instagram and LinkedIn.
• Understand the workflow behind creating an animation from pre-production, production and post-production.
• Understand the do’s & don’ts when it comes to creating animation and maximise the effectiveness of your interactive artwork.
• Create compelling animated videos and GIFs using free design software like Powtoon.

(Course Ref. No.: TGS-2021008644)

Master photography techniques and produce high-quality, attractive and compelling images to increase engagement on digital platforms and marketing campaigns.

• Explore different styles of photography when creating digital content for websites, social media platforms, and third-party marketplaces.
• Learn about the different types of photos and identify which are appropriate for your brand.
• Understand what you need to prepare and plan for a successful photoshoot.
• Learn how to utilise the camera functions of mobile phones to produce professional photos under a variety of lighting conditions.
• Apply different photography techniques during a hands-on experience with product shoots.
• Understand the different diverse factors that will affect the outcome of your photographs.
• Edit and enhance photos for digital marketing using free photo editing tools.

(Course Ref. No.: TGS-2021005547)

Learn how to use your smartphone to create viral social media marketing videos that promote your brand and connect with audiences.

• Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more.
• Identify which social media platform is ideal for your marketing goals.
• Learn how to set up and run effective social media campaigns to attract new customers and engage existing customers.
• Learn basic filming techniques to create professional looking videos with a smartphone.
• Learn how to use free video editing applications like InShot for post-production processes like adding enhancements and visual effects.
• Learn in-demand and practical skills that you can apply to your work or side hustle — from industry professionals with on-the-ground job
  experience.
• Learn relevant strategies, tips and tricks directly from industry insiders to maximise your career prospects and make your resume more attractive to employers.

 (Course Ref. No.: TGS-2023022015)

Master the art of storyboarding and copywriting to elevate your video production. Learn the best practices pros use to plan, organise and illustrate storyboards with precision to create remarkable content that sparks action on social media.

• Understand the role of storyboards in the video production process.
• Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
• Develop mood boards to accurately depict visual looks and styles for different scenes.
• Refine storyboards to achieve the desired flow and impact from scenes.
• Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.

 (Course Ref. No.: TGS-2023022196)

Learn how to identify and recruit the right talent for videos. From talent sourcing to auditions, discover the processes industry insiders use to review and select the right talent for a diverse range of productions — then apply them to your own productions to make better casting decisions.

• Gain a comprehensive understanding of audition and selection processes suitable for social media advertising.
• Enhance your ability to evaluate talent strengths and weaknesses using script-based improvisation techniques.
• Learn to review talent briefs, considering character requirements and marketability for alternatives.
• Assess the performer’s effect on production, factoring in commercial and aesthetic criteria for supporting roles.
• Develop the skills to conduct interviews and auditions, utilising acting knowledge to assess talent and supporting roles.