FirstCom Academy Singapore, SkillsFuture courses training provider, Digital Marketing Courses in Singapore, SkillsFuture Credits eligible courses, cybersecurity course,

Empowerment for Mature Minds:

Navigating the Digital
Landscape

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Mature Learners Programme

  • Take Impactful Photos with Your Smartphone
  • Social Media Marketing with Video Creation
  • Introduction to Digital Marketing
  • TikTok Essentials: Using the Platform and Creating Impactful Content
  • Cyber Security Awareness For Individuals and Businesses

Embrace lifelong learning in the evolving digital landscape! Enquire now for a no-obligation call with our Education Consultant today!

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    Embrace Lifelong Learning in the Digital Era

    Master smartphone photography and video creation to capture and share moments, staying connected and engaged
    Gain digital marketing fundamentals to understand online trends and adapt to today’s dynamic workforce
    Explore TikTok essentials to build online presence and connect with diverse audiences
    Acquire cybersecurity skills to protect personal and professional digital assets

    Mature Learners Programme

     

    • Take Impactful Photos with Your Smartphone
    • Social Media Marketing with Video Creation
    • Introduction to Digital Marketing
    • TikTok Essentials: Using the Platform and Creating Impactful Content
    • Cyber Security Awareness For Individuals and Businesses

     

    Expand your professional horizons, enhance your digital presence, and amplify your skill set. Dive into digital marketing strategies, harness new media platforms, and fortify your cybersecurity expertise.

    In-person Hands-on Training
    Localised Syllabus With Case Studies
    Learn From Actual Industry Practitioners
    Google Review Google Review

    Learn How To:

    Elevate your storytelling through smartphone photography and video creation, fostering engaging online interactions
    Master digital marketing fundamentals, including SEO, SEM, and social media strategies, ensuring a resilient online presence
    Learn how to craft compelling TikTok content to boost your business or personal brand
    Foster cybersecurity awareness and fortify your digital proficiency for a secure online environment
    FIND OUT MORE
    Course Fees
    Course Outline
    Learning outcome

    Fees & Subsidies

    TGS-2021005547
    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

    Course Outline

    Take Impactful Photos with Your Smartphone
    Social Media Marketing with Video Creation
    Introduction to Digital Marketing
    TikTok Essentials: Using the Platform and Creating Impactful Content
    Cyber Security Awareness

    Take Impactful Photos with Your Smartphone

    Course Outline

    Course Ref. No.: TGS-2021008644 /  Mode of Training: Classroom

    • Explore different styles of photography when creating digital content for websites, social media platforms, and third-party marketplaces. 
    • Learn about the different types of photos and identify which are appropriate for your brand. Understand what you need to prepare and plan for a successful photoshoot. 
    • Learn how to utilise the camera functions of mobile phones to produce professional photos under a variety of lighting conditions. 
    • Apply different photography techniques during a hands-on experience with product shoots. 
    • Understand the different diverse factors that will affect the outcome of your photographs. 
    • Edit and enhance photos for digital marketing using free photo editing tools.
    Mobile photography course on taking product photos with mobile phone in Singapore

    Social Media Marketing with Video Creation

    Course Outline

    Course Ref. No.: TGS-2021005547 /  Mode of Training: Classroom

    • Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more. 
    • Identify which social media platform is ideal for your marketing goals. 
    • Learn how to set up and run effective social media campaigns to attract new customers and engage existing customers. 
    • Learn basic filming techniques to create professional looking videos with a smartphone. 
    • Learn how to use free video editing applications like InShot for post-production processes like adding enhancements and visual effects. 
    • Learn in-demand and practical skills you can apply to your work or side hustle — from industry professionals with on-the-ground job experience.
    Social Media Marketing course with Video Creation on mobile phone Singapore

    Introduction to Digital Marketing

    Course Outline

    • Learn about digital marketing fundamentals and the differences between traditional and digital marketing
    • Recognise the different aspects of digital marketing (Social Media Marketing, SEO, SEM etc) and how they work together to form a cohesive digital marketing strategy
    • Understand key elements of digital marketing on the web, social media, and email
    • Learn how to effectively draw customers to your brand’s story so you can identify your target audience, as well as the best channels and messages to appeal to them

    TikTok Essentials: Using the Platform and Creating Impactful Content

    Course Outline

    Course Ref. No.: TGS-2021008862  /  Mode of Training: Classroom

    • Introduction to types of TikTok pages. 
    • Guided hands-on experience navigating the TikTok interface and how to use basic features. 
    • Learn how to use TikTok’s in-built video editing features such as music, filters, texts, stickers and effects. 
    • Learn best practices and techniques to adapt your existing content into TikTok videos. 
    • Stay up-to-date with the latest trends and challenges on one of the fastest-growing social media apps. 
    • Boost your confidence and have fun expressing yourself in a supportive and inclusive environment.
    Tiktok marketing course Singapore fyp mobile phone

    Cyber Security Awareness

    Course Outline

    • Understand the importance of cybersecurity and common cybersecurity terminology
    • Understand the current threat landscape and the common types of cyber attacks
    • Design and develop cyber risk assessments to gauge an organisation’s readiness against cyber threats
    • Identify cybersecurity risks, threats, vulnerabilities and their impact on an organisation
    • Implement appropriate measures to address security gaps and resolve security incidents
    Cyber security awareness for individuals and businesses course

    Learning Outcome

    Take Impactful Photos with Your Smartphone
    Social Media Marketing with Video Creation
    Introduction to Digital Marketing
    TikTok Essentials: Using the Platform and Creating Impactful Content
    Cyber Security Awareness
    Traning skills acquired

    Skills Acquired

    • Composition Skills: Compose visually appealing smartphone photos by understanding principles such as rule of thirds, leading lines, & balance 
    • Photography Techniques: Learn various techniques & tips for capturing impactful photos with your smartphone 
    • Editing Proficiency: Enhance smartphone photos using the PIXLR app
    • Post-Processing Skills: Learn techniques for post-processing photos, including cropping & retouching
    • Visual Storytelling: Tell compelling stories through your smartphone photos
    Hands-on learning activities

    Hands-on Learning Activities

    • Smartphone Photography Practice: Take photos using smartphone camera
      • e.g. explore different subjects, lighting conditions, & compositions
    • Editing with PIXLR: Use the PIXLR app to enhance & edit smartphone photos 
    • Photo Moodboard Creation: Develop a photo moodboard using Canva
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    PIXLR (or Snapseed for beginners), Canva

    Competency Assessment

    Competency Assessment

    • Written & Practical
      • Take Photos & apply best practices & techniques learned in the course
    Traning skills acquired

    Skills Acquired

    • Smartphone Video Filming Techniques: Proficiency in capturing high-quality videos using a smartphone 
    • Video Editing Skills using InShot App: Expertise in editing videos using InShot app 
    • Social Media Video Marketing Expertise: Knowledge & skills in leveraging video content for effective social media marketing
    • Social Media Content Calendar Expertise: Plan & organise content within a social media content calendar 
    • Knowledge of Legal Requirements: Understanding the legal aspects related to social media platforms
    Hands-on learning activities

    Hands-on Learning Activities

    • Learn the InShot App: Get to know the features & functionality of the InShot app
    • Storyboarding: Develop a storyboard for the video, outlining the sequence of shots, transitions, & desired visual elements 
    • Capture Footage: Use a smartphone to film video footage based on the storyboard
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    InShot, Capcut

    Competency Assessment

    Competency Assessment

    • Written & Case Study
      • Key elements of an organisational social media plan, Evaluate usage of social media, Tools for social media scheduling
    Traning skills acquired

    Skills Acquired

    • Digital and Traditional Marketing Understanding: Develop a comprehensive understanding of both digital & traditional marketing approaches
    • Social Media Platform Utilisation: Effectively utilise social media platforms as powerful marketing tools
    • Digital Advertising Channel Exploration: Explore various digital advertising channels and strategies
    • Latest Industry Trends Awareness: Stay updated with the latest industry trends
    Hands-on learning activities

    Hands-on Learning Activities

    • 4Cs of Marketing Discussion: Engage in discussions & activities to understand the four key elements of marketing
      • e.g. cost, consumer, communication, & convenience
    • Digital Marketing Tactics Identification: Research & identify various digital marketing tactics
    • Brainstorming on Assessment Methods & Tools: Participate in brainstorming sessions to explore methods & tools used to assess the performance of digital marketing initiatives
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    Facebook, Instagram, LinkedIn, TikTok, YouTube, WhatsApp

    Competency Assessment

    Competency Assessment

    • Written & Case Study
      • Elements of marketing mix, Types of tools used to assess marketing mix, Performance measurements to marketing success

     

    Traning skills acquired

    Skills Acquired

    • TikTok Platform Familiarity: Understand the features, functionalities, & tools available on the TikTok platform 
    • Audience Engagement: Capture & maintain the attention of the TikTok audience through creative content 
    • TikTok Ads Introduction: Overview of TikTok’s advertising features, including an introduction to different ad formats & strategies
    • Analytics & Performance Tracking: Understand how to use TikTok’s analytics tools to monitor content performance 
    • TikTok Trends & Insights: Stay updated with the latest trends, challenges, & viral content on TikTok
    Hands-on learning activities

    Hands-on Learning Activities

    • TikTok Profile Setup: Set up your own TikTok profile by navigating through the app’s interface
    • TikTok Video Creation: Develop the skills to create engaging TikTok videos
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    TikTok`

    Digtal marketing and social media platforms
    Competency Assessment

    Competency Assessment

    • Written & Case Study
      • Marketing mix, Campaign objectives, Types of mobile, online and social media platforms, E-commerce trends
    Traning skills acquired

    Skills Acquired

    • Cybersecurity Awareness: Gain the knowledge and understanding to protect businesses from cyber threats
    • Threat Prevention Techniques: Identify and prevent common types of cyber attacks
    • Secure Account Management: Develop skills in managing online accounts securely
    • Data Protection Best Practices: Explore best practices for data backup, encryption, and secure browsing
    Hands-on learning activities

    Hands-on Learning Activities

    • Analyse Different Types of Social Engineering Attacks: Conduct in-depth analysis on various types of social engineering attacks
    • Brainstorming Session for Cybersecurity Awareness Strategies: Engage in a collaborative brainstorming session to propose effective strategies for raising awareness and improving cybersecurity
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    Cybernews, Google Authenticator

    Competency Assessment

    Competency Assessment

    • Written & Practical Assessment
      • Focuses on identifying and understanding cyber risks and developing mitigation strategies

    3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

    Learn from and interact with certified trainers with years of proven training and industry experience

    Paul Lim
    course-information
    Paul Lim

    Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

    Daryl Kang
    course-information
    Daryl Kang

    With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

    Eugene Tan
    course-information
    Eugene Tan

    A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

    Irene Moon Santoso
    course-information
    Irene Moon Santoso

    With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

    Localised syllabus and case studies co-curated with proven subject matter experts

    Localised syllabus and case studies co-curated with proven subject matter experts

    FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

    Unleash Your Potential with In-Person Training at Our Centers of Excellence

    Elevate your skills through interactive learning experiences

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    Paya Lebar
    Woodlands

    Lifelong Learning Insitute (LLI) Training Center

    Address icon
    11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

    Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


    Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


    Woods Square Training Center

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    6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

    Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


    It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


    Get Started Now

    Don’t lose your competitive edge!

    Embrace learning tailored for mature minds. Adapt, grow, and excel in today’s digital realm. Enquire now for a no-obligation call with our Education Consultant today!

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