Jteam
FirstCom Academy Singapore, SkillsFuture courses training provider, Digital Marketing Courses in Singapore, SkillsFuture Credits eligible courses, cybersecurity course,

Creative Content Advertising Programme

Co-curated With FirstCom Academy

Captivate Audiences With Creative Storytelling and Attractive Content Advertising

The Importance of

Attractive Content

In today’s competitive social media advertisement landscape, businesses need standout creatives to maximise their ad budgets and ensure high impression-to-view conversion.

Learn directly from the experts by tapping on J Team’s decades of expertise in creating successful video content. Apply the same techniques professional production houses use to create compelling videos of your own that inspire your customers to take action.

80% of impressions are lost

when your content is not attractive enough for audiences.

did-you-know
vs

Static Image

Engaging Video

About The Subject Matter Expert

Led by renowned film director Jack Neo, J Team Productions is Singapore’s premier movie production firm, celebrated for creating acclaimed cinematic works such as “Ah Boys to Men” and “I Not Stupid”.

With numerous award-winning movies, content and viral ads under their belt, they have mastered the art of creative content advertising and captivating audiences, with decades of experience crafting compelling storylines that drive campaign results.

About The Subject Matter Expert

Learn Directly From The Experts

Tap on J Team Production’s decades of expertise in creating successful video content. Apply the same techniques professional production houses use to create compelling videos of your own that inspire your customers to take action.

Creative Content Advertising Programme

Module Outlines

Storytelling Techniques and Theories for Effective Content Advertising
Basic Storyboarding and Copywriting for Video Production on Social Media
Talent Sourcing and Selection Techniques for Social Media Advertising

Storytelling Techniques and Theories for Effective Content Advertising

 (Course Ref. No.: TGS-2023021975)

Discover the proven techniques employed by Singapore’s premier production house, J Team Productions to develop exciting plots, powerful narratives and believable characters that captivate your audience and drive the success of your brand’s advertising.

  • Learn how to craft engaging themes and plots capable of capturing audience attention.
  • Learn how to experiment with different storytelling styles and techniques to improve engagement.
  • Enhance character development and build emotional depth with viewers using character psychology principles.
  • Improve storylines by identifying loose ends and creating plot devices to convey events.
  • Adapt story narratives to meet production requirements and collaborate with creative teams for successful production.

Basic Storyboarding and Copywriting for Video Production on Social Media

 (Course Ref. No.: TGS-2023022015)

Master the art of storyboarding and copywriting to elevate your video production with guidance from the experts at J Team Productions. Learn the best practices pros use to plan, organise and illustrate storyboards with precision to create remarkable content that sparks action on social media.

  • Understand the role of storyboards in the video production process.
  • Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
  • Develop mood boards to accurately depict visual looks and styles for different scenes.
  • Refine storyboards to achieve the desired flow and impact from scenes.
  • Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.

Talent Sourcing and Selection Techniques for Social Media Advertising

 (Course Ref. No.: TGS-2023022196)

Learn how top studios like J Team Productions identify and recruit the right talent for videos. From talent sourcing to auditions, discover the processes industry insiders use to review and select the right talent for a diverse range of productions — then apply them to your own productions to make better casting decisions.

  • Gain a comprehensive understanding of audition and selection processes suitable for social media advertising.
  • Enhance your ability to evaluate talent strengths and weaknesses using script-based improvisation techniques.
  • Learn to review talent briefs, considering character requirements and marketability for alternatives.
  • Assess the performer’s effect on production, factoring in commercial and aesthetic criteria for supporting roles.
  • Develop the skills to conduct interviews and auditions, utilizing acting knowledge to assess talent and supporting roles.

Programme Fees & Subsidies

Jteam Production – Creative Content Advertising Programme
jteam Creative Content Advertising programme
3 MODULES
(2.5 Days/ Module)
TGS-2023021975 - Storytelling Techniques and Theories for Effective Content Advertisingi
TGS-2023022015 - Basic Storyboarding and Copywriting for Video Production on Social Mediai
TGS-2023022196 - Talent Sourcing and Selection Techniques for Social Media Advertisingi
Duration 7.5 Days (60 Hours)
Full Programme Fee $3,300.00
i
- Click to View Module Fee
SMEs
Up to 70% Upfront SkillsFuture Subsidy
Nett Fee (subjected to 9% GST) $990.00
Non SMEs
Up to 50% Upfront SkillsFuture Subsidy
Nett Fee (subjected to 9% GST) $1,650.00
Additional Support

Additional Support via Absentee Payroll

Enterprise Innovation Scheme
Option 1 Up to 400% Tax Deduction
Option 2 20% Cash Payout Based On Course Fees Payable

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

SME Eligibility Criteria
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
Singapore Citizens (40 years & above)
Up to 70% Upfront SkillsFuture Subsidy
Nett Fee (incl. GST) $1,254.00
Singapore Citizens (21 – 39 years old) & PR
Up to 50% Upfront SkillsFuture Subsidy
Nett Fee (incl. GST) $1,914.00
Additional Support

SkillsFuture Credits eligible for Singapore citizens aged 25 & above

PSEA eligible for Singapore citizens aged below 30

NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

  • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
  • Programme Fees Payable are inclusive of GST charged based on the full programme fees.

Be Formally Certified in Creative Content Advertising

Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment.

WSQ Certifications

The WSQ SkillsFuture Statement of Attainment is a nationally recognised credential that helps employers verify an individual’s competency in the stated skills. This enables individuals to be eligible for promotions, enter a new sector or find new job role.

  • MED-MPN-4052-1.1 Creative Storytelling
  • MED-MPN-4062-1.1 Storyboarding & Copywriting
  • MED-MPN-4027-1.1 Talent Casting

Why learn with FirstCom Academy

Learn & Apply A New Skill Within 24 Hours Of Training

01

Hands-on In-person
Classroom Training

  • Paya Lebar Training Center @ LLI
  • Woodlands Training Center
  • Kallang Way Training Center
Click to view trainer’s profile
SkillsFuture WSQ Courses Trainer Daryl Kang
Daryl Kang
SkillsFuture WSQ Courses Trainer Irene Moon Santoso
Irene Moon Santoso
SkillsFuture WSQ Courses Trainer Alena Chan
Alena Chan
Eugene Tan - WSQ SEO Course Trainer, FirstCom Academy
Eugene Tan
SkillsFuture WSQ Courses Trainer Linda Hui
Linda Hui

02

Learn from and interact with certified trainers with years of proven training and industry experience

03

Localised syllabus and case studies co-curated with proven subject matter experts

Industry Experts

Highly Reviewed & Trusted Training Provider in Singapore

Rated 4.9Google Review star ratings stars by more than 17,339+ happy learners on Google Reviews

Sharmeen Khan

I am extremely impressed with my experience at FirstCom Academy. Enrolling in their courses was one of the best decisions I’ve made for my personal and future professional development. The academy’s commitment to excellence is evident in every aspect of their programs. Great, Clean & Conducive environment.
....
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Google Review by SkillsFuture course participants in Singapore
Storytelling Techniques and Theories for Creative Content Advertising course review by jessy singh

Jessy Singh

In essence, I discovered tools (free and paid) that can be an asset to anyone hard at work to build the best platform achievable. I truly recommend this course to anyone aiming to succeed in their business or career. Now, my comprehension of SEM (Search Engine Marketing) helped me gain a stronger foundation in digital marketing. Classes were fun and interactive especially when I can freely ask questions to my instructors without feeling dumb. I truly recommend these courses to anyone with a private business or advancing their career. My instructor, Paul Tan was very helpful, entertaining and informative. this really helps when my mind is juggling work-related issues while staying focused. I'm very pleased with the time I invested in these classes. My instructor on Effective Presentation Skills, Shawn Yeo, was very animated, lively and informative. I recommend these classes here at FirstComp Academy. Clean, comfy, and conducive learning environment.
....
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Google Review by SkillsFuture course participants in Singapore
Storytelling Techniques and Theories for Creative Content Advertising course review by zahideus

Zahideus

A very conducive place for a workshop with zero distractions. Trainer is really experienced and is able to relate to just about anything we, as sales persons, experience. Highly recommended!
....
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Google Review by SkillsFuture course participants in Singapore
Basic Storyboarding and Copywriting for Video Production on Social Media course review by sleepingbaby saw

Sleepingbaby Saw

Learning experience was fantastic, from the small classroom size management to the food catered along the way during the breaks was excellent. Trainer was patient and willing to share knowledge with all of us. Easy to understand and the skills we have learned is definitely going to be useful 💯
....
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hakim laili

Hakim Laili

The course has equipped me with the right strategies of digital marketing for me to start my own brand and learning more in depth of what digital marketing is all about. Highly recommended to those who want to gain insights about Digital Marketing 💯
....
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Google Review by SkillsFuture course participants in Singapore
Basic Storyboarding and Copywriting for Video Production on Social Media course review by shalynna j

Shalynna J

Very helpful to those who are new to learning digital marketing and even for those who already know how to. The lecturers shared a lot of valuable insights on the current trends and gave many practical examples by referencing their own years of industry experience.
....
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Google Review by SkillsFuture course participants in Singapore
Talent Sourcing and Selection Techniques for Social Media Advertising course review by fad ab

Fad AB

The training is conducted in a crash-course manner. Booklets were provided for reference during lessons and I found the structure and flow of the lesson easy to follow. Lecturers are knowledgable and trained to teach the class. The classes I have applied for is relevant to the career I am in pursuing and you can apply the things you've learned here anywhere. I have attended 3 courses so far and the classes are held in an inviting atmosphere that helps me feel at ease. I am satisfied with every one.
....
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Google Review by SkillsFuture course participants in Singapore
Talent Sourcing and Selection Techniques for Social Media Advertising course review by low tyan huey

Low Tyan Huey

I've attended all of the classes. Overall, everything is good and it was a valuable experience. All the trainers were good and experienced, knew their stuff and passed all their knowledge down.
....
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Google Review by SkillsFuture course participants in Singapore
Talent Sourcing and Selection Techniques for Social Media Advertising course review by pantxika etchemendy

Pantxika Etchemendy

Thoroughly enjoyed my course at FirstCom Academy! Learned so many insightful tips and gained a lot of knowledge in the digital marketing field. The trainers are extremely charismatic and well-versed in this field, definitely the best people to learn from. Highly recommend FirstCom Academy to anyone who wants to learn anything related to digital marketing!
....
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Google Review by SkillsFuture course participants in Singapore

Learn How To Captivate Audiences With Creative Storytelling And

Attractive Content Advertising Today!

Start Your Creative Content Advertising Learning Journey with FirstCom Academy