The Importance of
Attractive Content
In today’s competitive social media advertisement landscape, businesses need standout creatives to maximise their ad budgets and ensure high impression-to-view conversion.
Learn directly from the experts by tapping on J Team’s decades of expertise in creating successful video content. Apply the same techniques professional production houses use to create compelling videos of your own that inspire your customers to take action.
80% of impressions are lost
when your content is not attractive enough for audiences.
Static Image
Engaging Video
About The Subject Matter Expert
Led by renowned film director Jack Neo, J Team Productions is Singapore’s premier movie production firm, celebrated for creating acclaimed cinematic works such as “Ah Boys to Men” and “I Not Stupid”.
With numerous award-winning movies, content and viral ads under their belt, they have mastered the art of creative content advertising and captivating audiences, with decades of experience crafting compelling storylines that drive campaign results.
Learn Directly From The Experts
Tap on J Team Production’s decades of expertise in creating successful video content. Apply the same techniques professional production houses use to create compelling videos of your own that inspire your customers to take action.
Start your learning journey to create compelling content today!
Creative Content Advertising Programme
Module Outlines
Storytelling Techniques and Theories for Effective Content Advertising
(Course Ref. No.: TGS-2023021975)
Discover the proven techniques employed by Singapore’s premier production house, J Team Productions to develop exciting plots, powerful narratives and believable characters that captivate your audience and drive the success of your brand’s advertising.
- Learn how to craft engaging themes and plots capable of capturing audience attention.
- Learn how to experiment with different storytelling styles and techniques to improve engagement.
- Enhance character development and build emotional depth with viewers using character psychology principles.
- Improve storylines by identifying loose ends and creating plot devices to convey events.
- Adapt story narratives to meet production requirements and collaborate with creative teams for successful production.
Basic Storyboarding and Copywriting for Video Production on Social Media
(Course Ref. No.: TGS-2023022015)
Master the art of storyboarding and copywriting to elevate your video production with guidance from the experts at J Team Productions. Learn the best practices pros use to plan, organise and illustrate storyboards with precision to create remarkable content that sparks action on social media.
- Understand the role of storyboards in the video production process.
- Learn effective framing techniques such as camera movement, angles, lighting, composition and sequencing.
- Develop mood boards to accurately depict visual looks and styles for different scenes.
- Refine storyboards to achieve the desired flow and impact from scenes.
- Understand how to review storyboards and provide detailed notes to effectively communicate a brand’s message through visual storytelling.
Talent Sourcing and Selection Techniques for Social Media Advertising
(Course Ref. No.: TGS-2023022196)
Learn how top studios like J Team Productions identify and recruit the right talent for videos. From talent sourcing to auditions, discover the processes industry insiders use to review and select the right talent for a diverse range of productions — then apply them to your own productions to make better casting decisions.
- Gain a comprehensive understanding of audition and selection processes suitable for social media advertising.
- Enhance your ability to evaluate talent strengths and weaknesses using script-based improvisation techniques.
- Learn to review talent briefs, considering character requirements and marketability for alternatives.
- Assess the performer’s effect on production, factoring in commercial and aesthetic criteria for supporting roles.
- Develop the skills to conduct interviews and auditions, utilizing acting knowledge to assess talent and supporting roles.
Programme Fees & Subsidies
| Jteam Production – Creative Content Advertising Programme | |
|
|
|
3 MODULES
(2.5 Days/ Module)
|
TGS-2023021975 - Storytelling Techniques and Theories for Effective Content Advertisingi
TGS-2023022015 - Basic Storyboarding and Copywriting for Video Production on Social Mediai
TGS-2023022196 - Talent Sourcing and Selection Techniques for Social Media Advertisingi
|
| Duration | 7.5 Days (60 Hours) |
| Full Programme Fee | $3,300.00 |
| SMEs | |
| Up to 70% Upfront SkillsFuture Subsidy | |
| Nett Fee (subjected to 8% GST) | $990.00 |
| Non SMEs | |
| Up to 50% Upfront SkillsFuture Subsidy | |
| Nett Fee (subjected to 8% GST) | $1,650.00 |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Programme fees payable is subject to 8% GST charged based on the full programme fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years & above) | |
| Up to 70% Upfront SkillsFuture Subsidy | |
| Nett Fee (incl. GST) | $1,254.00 |
| Singapore Citizens (21 – 39 years old) & PR | |
| Up to 50% Upfront SkillsFuture Subsidy | |
| Nett Fee (incl. GST) | $1,914.00 |
| Additional Support | |
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
PSEA eligible for Singapore citizens aged below 30 |
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Programme Fees Payable are inclusive of GST charged based on the full programme fees.
Course Fees & Subsidy
Storytelling Techniques and Theories for Creative Content Advertising
| SMEs | |
| Course Fees | $1100.00 |
| SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
| Nett Fee | $330.00 |
| Non SMEs | |
| Course Fees | $1100.00 |
| SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
| Nett Fee | $550.00 |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens(40 years and above) | |
| Course Fees (Before GST) | $1100.00 |
| 8% GST | $88.00 |
| SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
| Nett Fee | $418.00 |
| Singapore Citizens(21-39 years old) & PR | |
| Course Fees (Before GST) | $1100.00 |
| 8% GST | $88.00 |
| SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
| Nett Fee | $638.00 |
| Additional Support | |
|
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
|
PSEA eligible for Singapore citizens aged below 30 |
|
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
- Funding validity period: 1 July 2023 – 30 June 2025
Course Fees & Subsidy
Basic Storyboarding and Copywriting for Video Production on Social Media
| SMEs | |
| Course Fees | $1100.00 |
| SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
| Nett Fee | $330.00 |
| Non SMEs | |
| Course Fees | $1100.00 |
| SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
| Nett Fee | $550.00 |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens(40 years and above) | |
| Course Fees (Before GST) | $1100.00 |
| 8% GST | $88.00 |
| SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
| Nett Fee | $418.00 |
| Singapore Citizens(21-39 years old) & PR | |
| Course Fees (Before GST) | $1100.00 |
| 8% GST | $88.00 |
| SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
| Nett Fee | $638.00 |
| Additional Support | |
|
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
|
PSEA eligible for Singapore citizens aged below 30 |
|
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
- Funding validity period: 17 July 2023 – 16 July 2025
Course Fees & Subsidy
Talent Sourcing and Selection Techniques for Social Media Advertising
| SMEs | |
| Course Fees | $1100.00 |
| SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
| Nett Fee | $330.00 |
| Non SMEs | |
| Course Fees | $1100.00 |
| SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
| Nett Fee | $550.00 |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Nett Fee is subject to 8% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens(40 years and above) | |
| Course Fees (Before GST) | $1100.00 |
| 8% GST | $88.00 |
| SkillsFuture Subsidy: Up to 70% of course fee | -$770.00 |
| Nett Fee | $418.00 |
| Singapore Citizens(21-39 years old) & PR | |
| Course Fees (Before GST) | $1100.00 |
| 8% GST | $88.00 |
| SkillsFuture Subsidy: Up to 50% of course fee | -$550.00 |
| Nett Fee | $638.00 |
| Additional Support | |
|
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
|
PSEA eligible for Singapore citizens aged below 30 |
|
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- Nett Fee are inclusive of GST charged based on the full course fees.
- Funding validity period: 17 July 2023 – 16 July 2025
Be Formally Certified in Creative Content Advertising
Candidates who complete the programme with at least 75% attendance and demonstrate competency during assessments will receive 3 Certificates of Completion by FirstCom Academy and 3 SkillsFuture WSQ Statements of Attainment.
WSQ Certifications
The WSQ SkillsFuture Statement of Attainment is a nationally recognised credential that helps employers verify an individual’s competency in the stated skills. This enables individuals to be eligible for promotions, enter a new sector or find new job role.
- MED-MPN-4052-1.1 Creative Storytelling
- MED-MPN-4062-1.1 Storyboarding & Copywriting
- MED-MPN-4027-1.1 Talent Casting
Why learn with FirstCom Academy
Learn & Apply A New Skill Within 24 Hours Of Training
01
Hands-on In-person
Classroom Training
- Paya Lebar Training Center @ LLI
- Woodlands Training Center
- Kallang Way Training Center
02
Learn from and interact with certified trainers with years of proven training and industry experience
03
Localised syllabus and case studies co-curated with proven subject matter experts
Highly Reviewed & Trusted Training Provider in Singapore
Rated 4.8
stars by more than 5200+ happy learners on Google Reviews
Sharmeen Khan
Jessy Singh
Zahideus
Sleepingbaby Saw
Hakim Laili
Shalynna J
Fad AB
Low Tyan Huey
Pantxika Etchemendy
Learn How To Captivate Audiences With Creative Storytelling And
Attractive Content Advertising Today!
Start Your Creative Content Advertising Learning Journey with FirstCom Academy
