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2.5 Days Google Search Engine Marketing Course

Discover how to run effective search engine marketing campaigns that puts businesses on #1 of Google Search rankings!

Enquire now for a no obligation call with our Education Consultant today!

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    Drive Target Audience and Generate Leads with Google Paid Search

    Google’s search engine results page is a fixed template that businesses can leverage on to connect with motivated searches. Through Pay Per Click Campaign and Display Ads, brands can appear reactively to keywords that motivated consumers to search on Google.

    By bidding for the right keywords with the right demand and linking to the landing page with the right contents, a brand can appear on the number 1 spot on Google page one almost instantaneously.

    Why Run Google Pay-Per-Click Campaigns?

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    Targeted Advertising

    Google PPC allows you to display your ads to a highly targeted audience based on keywords, location, demographics, and other factors

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    Immediate Visibility

    PPC ads can provide instant visibility on the search engine results page (SERP), regardless of search trends

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    Measurable Results

    Google PPC campaigns provide detailed performance metrics, including click-through rates (CTR), conversion rates, cost per click (CPC), and return on investment (ROI)

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    Flexibility

    Consistently appearing at the top of search results can enhance your brand’s visibility and credibility. Even if users don’t click on your advertisement

    Run Successful Google Search Engine Marketing (PPC and Display Ads)

    2.5 Days WSQ Certification Course

    Rated 4.8 by over 6,105 learners on Google Reviews

    Learn industry best practices on how to leverage Google Search Engine Marketing to effectively generate leads, sales and traffic for businesses.

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    Gain confidence and excel in the platform within 24 hours of training with us!

    Course Fees
    Course Outline
    Learning outcome

    Fees & Subsidies

    SMEs
    Course Fees$1200.00
    SkillsFuture Subsidy:
    Up to 70% of course fee
    -$840.00
    Nett Fee $360.00
    Non SMEs
    Course Fees$1200.00
    SkillsFuture Subsidy:
    Up to 50% of course fee
    -$600.00
    Nett Fee $600.00
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens(40 years and above)
    Course Fees (Before GST)$1200.00
    9% GST$108.00
    SkillsFuture Subsidy:
    Up to 70% of course fee
    -$840.00
    Nett Fee $468.00
    Singapore Citizens(21-39 years old) & PR
    Course Fees (Before GST)$1200.00
    9% GST$108.00
    SkillsFuture Subsidy:
    Up to 50% of course fee
    -$600.00
    Nett Fee $708.00
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

    Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads WSQ 2.5 Days Course

    Course Outline

    Course Ref. No.: TGS-2021005548  /  Mode of Training: Classroom

    • Learn about the various types of Google Ads to find out what works best for your business. 
    • Explore free third party tools to research your competitors and latest trends in the search landscape for various industries. 
    • Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more. 
    • Learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget. 
    • Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
    Google Ads course in Singapore for search engine marketing

    Learning Outcome

    Traning skills acquired

    Skills Acquired

    • Effective Paid Advertising Strategies: Create & implement successful paid advertising campaigns
    • Audience Targeting: Identify target audiences accurately 
    • Ad Copywriting: Craft compelling & persuasive ad copies 
    • Landing Page Optimisation: Utilise techniques to optimise landing pages for better user experience & increased conversion rates
    • Ad Performance Analysis: Analyse & interpret advertising campaign data & metrics
    Hands-on learning activities

    Hands-on Learning Activities

    • Design & Set Up Google Search & Display Ads Campaign: Set up effective Google Search & Display Ads campaigns through Google Ads
      • Create campaigns structure, ads formats, targeting options
    • Utilise Google Trends for Search Trend Analysis: Explore Google Trends to analyse search trends & understand user behaviour 
    • Use of Google Keyword Planner: Conduct keyword research & identify relevant keywords 
    • Set Up Conversion Tracking in Google Ads: Set up conversion tracking in Google Ads to measure the effectiveness of campaigns
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    Google Ads, Google Keyword Planner, Google Trends

    Competency Assessment

    Competency Assessment

    • Written & Practical
      • Plan, create, & execute Google Search & Display Ads campaigns

    Skill Competency Certification

    Receive a Certificate of Completion from FirstCom Academy and a WSQ Statement of Attainment to show that you have successfully acquired the skill set upon course completion!

    SEE WSQ CERTIFICATE SAMPLE
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    3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

    Learn from and interact with certified trainers with years of proven training and industry experience

    Vanessa Chan
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    Vanessa Chan

    A veteran marketing professional with 20+ years of industry experience, Vanessa has enjoyed a diverse career spanned various MNCs, SMEs, and industries.

    Alena Chan
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    Alena Chan

    With over 20 years of experience in HR Management and Continous Education and Training, Alena is a multi-faceted professional who brings a wealth of industry expertise.

    Eugene Tan
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    Eugene Tan

    A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

    Irene Moon Santoso
    course-information
    Irene Moon Santoso

    With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

    Linda Hui
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    Linda Hui

    With over 25 years of extensive international experience in branding, marketing and entrepreneurship, Linda is highly adept in the field of digital marketing.

    Localised syllabus and case studies co-curated with proven subject matter experts

    Localised syllabus and case studies co-curated with proven subject matter experts

    FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

    Unleash Your Potential with In-Person Training at Our Centers of Excellence

    Elevate your skills through interactive learning experiences

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    Paya Lebar
    Woodlands
    Chinatown

    Lifelong Learning Insitute (LLI) Training Centre

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    11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

    Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


    Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


    Woods Square Training Centre

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    6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

    Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


    It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


    Chinatown Point Training Centre

    Address icon
    133 New Bridge Rd, #25-10, Chinatown Point Singapore 059413

    Located at Chinatown Point, our Chinatown Training Centre is conveniently linked to the Chinatown MRT Station (NE4/DT19), just a 1-minute walk away from Exit E.


    The centre offers a conducive and comfortable environment, equipped with modern facilities, such as projectors, laptop rentals, and Wi-Fi, to enhance your learning experience. A spacious and cosy lounge area is also available for you to relax and network with other learners and instructors.


    You can also enjoy a variety of food choices during your break time, ranging from local delights to international cuisines within the mall.


    Get Started Now

    Don’t lose your competitive edge!

    Sign up for this 2.5 Days google digital marketing course and start selling to 2 million potential customers!