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Google Marketing Courses
Unlocking Success Through
Marketing
Google Marketing Programme
Leverage Google Ads for optimized campaigns, enhance website SEO for higher visibility, and extract vital insights from Google Analytics. Empower your business with impactful online strategies and a data-driven approach.
Learn How To:
Google Marketing Programme
Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
|
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
|
PSEA eligible for Singapore citizens aged below 30 |
|
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Course Outline
Making Business Decisions with Google Analytics
Course Outline
Course Ref. No.: TGS-2021006973 / Mode of Training: Classroom
- Understand how to install and set up Google Analytics for your website.
- Understand how to navigate the Google Analytics dashboard and change basic settings.
- Understand the categories and metrics within Google Analytics and what they represent.
- Learn how to decipher consumer trends and behaviours based off information from Google Analytics.
- Learn the best practices used by marketers to filter and report Google Analytics data.
- Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
Learning Outcome
Skills Acquired
- Google Analytics (GA4) Account Setup & Configuration
- Website Data Analysis & Interpretation
-
- Track & monitor the performance of websites
- Monitor & gain insights into user behaviour
- Analyse the demographics of website visitors
- Goal Tracking & Campaign Effectiveness Measurement: Set up campaign tracking and analyse campaign-specific metrics
- Data-Driven Decision Making: Generate comprehensive reports using Google Analytics 4 to aid in data-driven decision making
Hands-on Learning Activities
- Set up Google Analytics Account: Gain hands-on experience by setting up a Google Analytics account & creating GA4 properties
- Create Goals, Audiences, & Exploration Reports: Create goals & custom events within GA4
- Analyse Traffic, Engagement, & Conversion Reports: Analysis of traffic, engagement, and conversion reports in GA4
- Utilise Google Analytics 4: Understand the features & functionality of GA4
Platforms & Tools Introduced
Google Analytics
Competency Assessment
- Written & Case Study
- Principles of direct & database marketing, best practices for market research & analysis, competitor insights & benchmarks
Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
|
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
|
PSEA eligible for Singapore citizens aged below 30 |
|
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Course Outline
Search Engine Optimisation (SEO) Basic Techniques
Course Outline
Course Ref. No.: TGS-2021010043 / Mode of Training: Classroom
- Learn how SEO works and how Google’s algorithm calculates your website ranking.
- Get hands-on experience performing keyword research to identify potential keywords with high search volume.
- Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page speed optimisation and more.
- Understand how to use free tools like SimilarWeb to conduct competitor analysis.
- Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience
Learning Outcome
Skills Acquired
- SEO Strategy Development: Gain knowledge & techniques to improve website visibility
- Keyword Research: Conduct keyword research to identify relevant & high-ranking keywords
- On-Page Optimisation: Learn strategies to optimise website elements
- e.g. titles, headings, meta descriptions
- Off-Page Optimisation: Discover off-page optimisation techniques
- e.g. link building
- SEO Analytics: Gain proficiency in using analytics tools to track and analyse website performance
Hands-on Learning Activities
- Keyword Optimisation: Conduct thorough keyword research & strategically incorporate relevant keywords into website content
- Content Brainstorming: Brainstorm different types of SEO-friendly content
- e.g. product pages, informative videos, engaging blog posts
- SEO Content Brief Creation: Draft a comprehensive SEO content brief
- e.g. objective, topic, target audience
- Website Performance Review: Analyse the performance of the website using tools like Ubersuggest and Semrush
Platforms & Tools Introduced
Google, Ubersuggest, Semrush
Competency Assessment
- Case Study & Practical
- Perform keyword research, analyse web analytics, & create SEO strategies to boost organic search visibility
Fees & Subsidies
| SMEs | |
| Course Fees | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Non SMEs | |
| Course Fees | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | ||||
Additional Support via Absentee Payroll |
||||
|
||||
Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC) |
||||
- Nett Fee is subject to 9% GST charged based on the full course fees before subsidy.
- Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
- Subjected to individual company’s budget availability for the Enterprise Innovation Scheme. Each company can only either the 400% Tax Deduction option OR the 20% Cash Payout option. For more information, please refer to https://www.iras.gov.sg/schemes/disbursement-schemes/enterprise-innovation-scheme-(eis)
- Subjected to individual company’s budget availability for SFEC. For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html
- Registered or incorporated in Singapore
- Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
| Singapore Citizens (40 years and above) | |
| Course Fees (Before GST) | |
| 9% GST | |
| 70% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Singapore Citizens (21-39 years old) & PR | |
| Course Fees (Before GST) | |
| 9% GST | |
| 50% SkillsFuture (SSG) Subsidy | |
| Nett Fee | |
| Additional Support | |
|
SkillsFuture Credits eligible for Singapore citizens aged 25 & above |
|
|
PSEA eligible for Singapore citizens aged below 30 |
|
|
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost |
|
- Nett Fee are inclusive of GST charged based on the full course fees.
- Subjected to individual’s eligibility and availability of SkillsFuture Credit.
- NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
Course Outline
Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads
Course Outline
Course Ref. No.: TGS-2021005548 / Mode of Training: Classroom
- Learn about the various types of Google Ads to find out what works best for your business.
- Explore free third party tools to research your competitors and latest trends in the search landscape for various industries.
- Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more.
- Learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget.
- Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
Learning Outcome
Skills Acquired
- Effective Paid Advertising Strategies: Create & implement successful paid advertising campaigns
- Audience Targeting: Identify target audiences accurately
- Ad Copywriting: Craft compelling & persuasive ad copies
- Landing Page Optimisation: Utilise techniques to optimise landing pages for better user experience & increased conversion rates
- Ad Performance Analysis: Analyse & interpret advertising campaign data & metrics
Hands-on Learning Activities
- Design & Set Up Google Search & Display Ads Campaign: Set up effective Google Search & Display Ads campaigns through Google Ads
- Create campaigns structure, ads formats, targeting options
- Utilise Google Trends for Search Trend Analysis: Explore Google Trends to analyse search trends & understand user behaviour
- Use of Google Keyword Planner: Conduct keyword research & identify relevant keywords
- Set Up Conversion Tracking in Google Ads: Set up conversion tracking in Google Ads to measure the effectiveness of campaigns
Platforms & Tools Introduced
Google Ads, Google Keyword Planner, Google Trends
Competency Assessment
- Written & Practical
- Plan, create, & execute Google Search & Display Ads campaigns
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3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training
Learn from and interact with certified trainers with years of proven training and industry experience
Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.
With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.
A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.
With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.
Localised syllabus and case studies co-curated with proven subject matter experts
FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.
Unleash Your Potential with In-Person Training at Our Centers of Excellence
Elevate your skills through interactive learning experiences
Lifelong Learning Insitute (LLI) Training Centre
Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.
Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.
Woods Square Training Centre
Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.
It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!
Chinatown Point Training Centre
Located at Chinatown Point, our Chinatown Training Centre is conveniently linked to the Chinatown MRT Station (NE4/DT19), just a 1-minute walk away from Exit E.
The centre offers a conducive and comfortable environment, equipped with modern facilities, such as projectors, laptop rentals, and Wi-Fi, to enhance your learning experience. A spacious and cosy lounge area is also available for you to relax and network with other learners and instructors.
You can also enjoy a variety of food choices during your break time, ranging from local delights to international cuisines within the mall.
Tiong Bahru Training Centre
Join us on a journey of discovery and exploration at our space-themed training centre, where the wonders of the universe are within your reach. Consisting of 6 classrooms, each one is named after a planet to emulate your learning journey to that of a space exploration mission.
At the heart of our mission is education that inspires. Engage with knowledgeable trainers who share their passion for helping both individuals and organisations to improve their productivity through workshops, lectures, and special events.
Situated a stone’s throw away from Tiong Bahru MRT station (EW17), Our Tiong Bahru Training Centre is a short 3-minute walk through a fully sheltered walkway from Tiong Bahru MRT station. Usual local amenities are plenty.
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