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Master  Marketing
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Unravel the secrets of Google Marketing to elevate your brand’s online performance. Enquire now for a no-obligation call with our Education Consultant today!

    Google Marketing Courses

    WSQ Making Business Decisions with Google Analytics
    WSQ Search Engine Optimisation (SEO) Basic Techniques
    WSQ Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads
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    Unlocking Success Through
     Marketing

    Master Search Engine Marketing (SEM) to reach your target audience and generate high-quality leads.
    Grasp the fundamentals of Search Engine Optimization (SEO) to gain organic online visibility and ascend Google rankings.
    Dive into Google Analytics for insights that fuel data-driven business decisions.
    Understand and leverage Google marketing tools to maximize your digital impact and drive revenue growth.
    Google Review
    Rated 4.9 by over 24,168 learners on Google Reviews

    Google Marketing Programme

    WSQ Making Business Decisions with Google Analytics
    WSQ Search Engine Optimisation (SEO) Basic Techniques
    WSQ Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads

    Leverage Google Ads for optimized campaigns, enhance website SEO for higher visibility, and extract vital insights from Google Analytics. Empower your business with impactful online strategies and a data-driven approach.

    In-person Hands-on Training
    Localised Syllabus With Case Studies
    Learn From Actual Industry Practitioners

    Learn How To:

    Explore Google Ads campaigns, audience targeting, keyword research, and ad performance measurement.
    Discover SEO basics, conduct audits, and enhance site optimization for improved search rankings.
    Master Google Analytics installation, data interpretation, and consumer behavior analysis for business insights.
    Transform your marketing approach to harness valuable customer trends, and optimize strategies for data-driven success.
    FIND OUT MORE

    Google Marketing Programme

    Making Business Decisions with Google Analytics
    Search Engine Optimisation (SEO) Basic Techniques
    Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads
    Course Fees
    Course Outline
    Learning outcome

    Fees & Subsidies

    TGS-2021006973
    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

    Course Outline

    Making Business Decisions with Google Analytics

    Course Outline

    Course Ref. No.: TGS-2021006973  /  Mode of Training: Classroom

    • Understand how to install and set up Google Analytics for your website. 
    • Understand how to navigate the Google Analytics dashboard and change basic settings. 
    • Understand the categories and metrics within Google Analytics and what they represent. 
    • Learn how to decipher consumer trends and behaviours based off information from Google Analytics. 
    • Learn the best practices used by marketers to filter and report Google Analytics data. 
    • Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
    Google Analytics GA4 course Singapore

    Learning Outcome

    Traning skills acquired

    Skills Acquired

    • Google Analytics (GA4) Account Setup & Configuration
    • Website Data Analysis & Interpretation
      • Track & monitor the performance of websites
      • Monitor & gain insights into user behaviour
      • Analyse the demographics of website visitors
    • Goal Tracking & Campaign Effectiveness Measurement: Set up campaign tracking and analyse campaign-specific metrics
    • Data-Driven Decision Making: Generate comprehensive reports using Google Analytics 4 to aid in data-driven decision making
    Hands-on learning activities

    Hands-on Learning Activities

    • Set up Google Analytics Account: Gain hands-on experience by setting up a Google Analytics account & creating GA4 properties 
    • Create Goals, Audiences, & Exploration Reports: Create goals & custom events within GA4 
    • Analyse Traffic, Engagement, & Conversion Reports: Analysis of traffic, engagement, and conversion reports in GA4 
    • Utilise Google Analytics 4: Understand the features & functionality of GA4
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    Google Analytics

    Digtal marketing and social media platforms
    Competency Assessment

    Competency Assessment

    • Written & Case Study
      • Principles of direct & database marketing, best practices for market research & analysis, competitor insights & benchmarks
    Course Fees
    Course Outline
    Learning outcome

    Fees & Subsidies

    TGS-2021010043
    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

    Course Outline

    Search Engine Optimisation (SEO) Basic Techniques

    Course Outline

    Course Ref. No.: TGS-2021010043  /  Mode of Training: Classroom

    • Learn how SEO works and how Google’s algorithm calculates your website ranking. 
    • Get hands-on experience performing keyword research to identify potential keywords with high search volume. 
    • Learn how to conduct SEO audits and improve existing website SEO by using appropriate title tags, domain URLs, meta-descriptions, page speed optimisation and more. 
    • Understand how to use free tools like SimilarWeb to conduct competitor analysis. 
    • Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience
    SEO course in Singapore Search Engine Optimisation

    Learning Outcome

    Traning skills acquired

    Skills Acquired

    • SEO Strategy Development: Gain knowledge & techniques to improve website visibility 
    • Keyword Research: Conduct keyword research to identify relevant & high-ranking keywords
    • On-Page Optimisation: Learn strategies to optimise website elements
      • e.g. titles, headings, meta descriptions
    • Off-Page Optimisation: Discover off-page optimisation techniques 
      • e.g. link building
    • SEO Analytics: Gain proficiency in using analytics tools to track and analyse website performance
    Hands-on learning activities

    Hands-on Learning Activities

    • Keyword Optimisation: Conduct thorough keyword research & strategically incorporate relevant keywords into website content 
    • Content Brainstorming: Brainstorm different types of SEO-friendly content
      • e.g. product pages, informative videos, engaging blog posts
    • SEO Content Brief Creation: Draft a comprehensive SEO content brief
      • e.g. objective, topic, target audience
    • Website Performance Review: Analyse the performance of the website using tools like Ubersuggest and Semrush
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    Google, Ubersuggest, Semrush

    Competency Assessment

    Competency Assessment

    • Case Study & Practical
      • Perform keyword research, analyse web analytics, & create SEO strategies to boost organic search visibility
    Course Fees
    Course Outline
    Learning outcome

    Fees & Subsidies

    TGS-2021005548
    SMEs
    Course Fees
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Non SMEs
    Course Fees
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    Additional Support via Absentee Payroll

    Enterprise Innovation Scheme
    Option 1 Up to 400% Tax Deduction
    Option 220% Cash Payout Based On Nett Fee

    Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)

    SME Eligibility Criteria
    • Registered or incorporated in Singapore
    • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
    Singapore Citizens (40 years and above)
    Course Fees (Before GST)
    9% GST
    70% SkillsFuture (SSG) Subsidy
    Nett Fee
    Singapore Citizens (21-39 years old) & PR
    Course Fees (Before GST)
    9% GST
    50% SkillsFuture (SSG) Subsidy
    Nett Fee
    Additional Support

    SkillsFuture Credits eligible for Singapore citizens aged 25 & above

    PSEA eligible for Singapore citizens aged below 30

    NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

    • Nett Fee are inclusive of GST charged based on the full course fees.
    • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
    • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.

    Course Outline

    Run Successful Google Search Engine Marketing Campaigns For PPC and Display Ads

    Course Outline

    Course Ref. No.: TGS-2021005548  /  Mode of Training: Classroom

    • Learn about the various types of Google Ads to find out what works best for your business. 
    • Explore free third party tools to research your competitors and latest trends in the search landscape for various industries. 
    • Get hands-on-experience setting up a Google Ads campaign. Includes defining goals and budget, conducting keyword research, defining account structure, audience targeting, setting keyword bids, writing ad copies and more. 
    • Learn how to measure and optimise ad campaign performance to maximise results and get the most out of your ad budget. 
    • Learn practical skills that can be applied to your business immediately — from industry professionals with on-the-ground job experience.
    Google Ads course in Singapore for search engine marketing

    Learning Outcome

    Traning skills acquired

    Skills Acquired

    • Effective Paid Advertising Strategies: Create & implement successful paid advertising campaigns
    • Audience Targeting: Identify target audiences accurately 
    • Ad Copywriting: Craft compelling & persuasive ad copies 
    • Landing Page Optimisation: Utilise techniques to optimise landing pages for better user experience & increased conversion rates
    • Ad Performance Analysis: Analyse & interpret advertising campaign data & metrics
    Hands-on learning activities

    Hands-on Learning Activities

    • Design & Set Up Google Search & Display Ads Campaign: Set up effective Google Search & Display Ads campaigns through Google Ads
      • Create campaigns structure, ads formats, targeting options
    • Utilise Google Trends for Search Trend Analysis: Explore Google Trends to analyse search trends & understand user behaviour 
    • Use of Google Keyword Planner: Conduct keyword research & identify relevant keywords 
    • Set Up Conversion Tracking in Google Ads: Set up conversion tracking in Google Ads to measure the effectiveness of campaigns
    Digital marketing platforms and tools introduced

    Platforms & Tools Introduced

    Google Ads, Google Keyword Planner, Google Trends

    Competency Assessment

    Competency Assessment

    • Written & Practical
      • Plan, create, & execute Google Search & Display Ads campaigns

    Rated 4.9Google Review star ratings stars by more than 24,168+ happy learners on Google Reviews

    S

    Siti F.

    Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    B

    Brendon H

    I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
    ....
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    Google Review by SkillsFuture course participants in Singapore
    E

    Eugenie Deany Diepenhorst

    Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    H

    Hannah Chan

    Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
    ....
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    Google Review by SkillsFuture course participants in Singapore
    J

    Joelle

    Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    C

    Carol Aw

    Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    Y

    Yun Xuan

    Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    s

    stage rem

    The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
    ....
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    Google Review by SkillsFuture course participants in Singapore
    L

    Littlestarz 81

    The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
    ....
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    Google Review by SkillsFuture course participants in Singapore
    y

    yunwei lee

    It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    E

    Evan Rajoo

    This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
    ....
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    Google Review by SkillsFuture course participants in Singapore
    a

    alice show

    Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
    ....
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    Google Review by SkillsFuture course participants in Singapore

    3 Reasons Why We Can Ensure Maximum Skills Transfer Within 24 Hours of Training

    Learn from and interact with certified trainers with years of proven training and industry experience

    Paul Lim
    course-information
    Paul Lim

    Paul is a highly experienced Digital Marketing Strategist and Meta Blueprint trainer with a strong passion for adult education.

    Daryl Kang
    course-information
    Daryl Kang

    With 8+ years in design and 5 years in digital marketing, Daryl combines digital marketing strategy and design aesthetics seamlessly.

    Eugene Tan
    course-information
    Eugene Tan

    A Certified SEO Practitioner, Eugene brings over a decade of comprehensive omnichannel marketing expertise to the table.

    Irene Moon Santoso
    course-information
    Irene Moon Santoso

    With over 25 years of professional experience in the design industry, Irene has built a strong portfolio of creative digital campaigns for renowned clients.

    Localised syllabus and case studies co-curated with proven subject matter experts

    Localised syllabus and case studies co-curated with proven subject matter experts

    FirstCom Academy partners up with many proven industry experts to develop short and effective courses built upon the Singapore’s landscape, allowing learners to learn based on familiar local context.

    Unleash Your Potential with In-Person Training at Our Centers of Excellence

    Elevate your skills through interactive learning experiences

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    Paya Lebar
    Woodlands
    Chinatown

    Lifelong Learning Insitute (LLI) Training Centre

    Address icon
    11 Eunos Rd 8, #08-04, Lifelong Learning Institute Singapore 408601

    Our training center at Lifelong Learning Insitute (LLI) makes use of the building’s state-of-the-art facilities and modern amenities to create a conducive environment for learning. As you step into our thematic classrooms centered around aspirational travel locations, you’ll be inspired to grow and empowered to succeed.


    Conveniently located just a short sheltered walk away from Paya Lebar MRT Station, accessing the LLI Training Center is effortless for commuters. For those driving, the institute is easily reachable via PIE and ECP, with ample parking available.


    Woods Square Training Centre

    Address icon
    6 Woodlands Square, #07-01 Woods Square Tower 2, Singapore 737737

    Strategically located at Woods Square, our Woodlands Training Center is minutes’ walk away from Woodlands, Woodlands North and Woodlands South MRT stations, as well as Woodlands bus interchange.


    It is also easily accessible by the SLE, BKE and upcoming NSE. Food choices are plenty at Wood Square too!


    Chinatown Point Training Centre

    Address icon
    133 New Bridge Rd, #25-10, Chinatown Point Singapore 059413

    Located at Chinatown Point, our Chinatown Training Centre is conveniently linked to the Chinatown MRT Station (NE4/DT19), just a 1-minute walk away from Exit E.


    The centre offers a conducive and comfortable environment, equipped with modern facilities, such as projectors, laptop rentals, and Wi-Fi, to enhance your learning experience. A spacious and cosy lounge area is also available for you to relax and network with other learners and instructors.


    You can also enjoy a variety of food choices during your break time, ranging from local delights to international cuisines within the mall.


    Get Started Now

    Don’t lose your competitive edge!

    Master Google Marketing strategies, gain hands-on expertise, and lead your business towards unparalleled online success. Enquire now for a no-obligation call with our Education Consultant today!

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