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Equip yourself with essential digital marketing skillsets to boost your employability and career or scale your business to new heights as a business owner today!

Do you know ?

There are more than 64,634 job openings in Singapore that require Digital Skill Sets as of January 2023!

Be Certified to set foot into the Booming Digital Marketing Industry!

Find out more about the essential digital skills you can acquire through our WSQ-certified programme that can help you achieve your career goals!

    Why is the entire economy now focusing
    on Digital Advertising?
    Digital advertising has now allowed businesses to reach out to consumers at a much lower cost compared to traditional advertising and lowered the barrier of entry to advertising. The ease of tapping onto digital marketing channels such as Facebook, Instagram, TikTok and even the world’s largest search engine Google, is a game changer for SMEs who are now able to compete on the same landscape as the bigger players. With social media and Google being the prevalent sources of information and entertainment, it becomes essential for both businesses and individuals to acquire the skills to maximise outreach and sales through these channels.

    Effective Digital Advertising with Push & Pull Marketing

    Pull Marketing – Google

    Google’s search results is a fixed template that businesses can leverage on to connect with motivated searches. Through Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) efforts, brands can appear reactively to keywords that motivated consumers search on Google. By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
    Google Marketing Programme
    • Google Analytics
    • Search Engine Marketing (SEM)
    • Search Engine Optimisation (SEO)

    Push Marketing – Social Media

    Today, there are 5.3 million active social media users in Singapore spending an average of 2 hours per day on platforms such as Facebook, Instagram, TikTok and LinkedIn. Advertising on these platforms allows businesses to reach to their target audiences at the exact moment when they are ready to consume content presented to them.
    Social Media Advertising Programme
    • Facebook & Instagram Advertising
    • TikTok Fundamentals & Advertising
    • TikTok E-Commerce (TikTok Shop)
    • LinkedIn Marketing
    • Xiao Hong Shu Marketing

    WSQ Digital Marketing Skills

    Social Media Advertising Programme
    Google Marketing Programme
    Digital Content Creator Programme
    Effective Leadership Programme
    Facebook & Instagram Advertising
    TikTok Fundamentals & Advertising
    LinkedIn Marketing
    TikTok E-Commerce: Selling on TikTok Shop
    Marketing on Xiao Hong Shu
    Facebook & Instagram Advertising
    • Learn best practices for setting up Facebook Ad Manager Account to start running advertisements
    • Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate & Conversion Rate
    • Understand advertisement placements on Facebook and where you should appear to reach out to your target audience
    • Find out what advertisements your competitors are running via Facebook Page Transparency
    • Protect your advertising budget by identifying low-performing advertisements and implement optimisation techniques to generate better results
    TikTok Fundamentals & Advertising
    • Introduction to types of TikTok pages (personal / business) and how to create the respective pages for your marketing goals and objectives
    • Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
    • Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
    • Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
    • Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
    • Introduction to TikTok creator marketplace
    LinkedIn Marketing
    • Learn how to create a LinkedIn page from scratch and best practices to maintain a positive brand image for yourself or your company
    • Understand and use LinkedIn Campaign Manager to publish and manage ads
    • Understand and use LinkedIn Analytics to track and understand data on your page’s performance
    • Use integrated marketing automation tools like Canva/Hootsuite/Slideshare with LinkedIn to share content and increase audience engagement
    • Understand how to use metrics on LinkedIn Analytics to evaluate campaign effectiveness and calculate ROI
    TikTok E-Commerce: Selling on TikTok Shop
    • Introduction to TikTok Shop and TikTok’s marketing features
    • Learn how to set up your TikTok Shop according to best practices
    • Understand how to use TikTok Seller Center to add products and link bank accounts
    • Learn how to use Seller Center to create promotions and vouchers for your TikTok Shop
    • Learn how to process and fulfill orders from TikTok Shop, from order confirmation to logistics deployment
    • Engage TikTok influencers for affiliate marketing to promote your brand on TikTok
    • Demonstration on how to use TikTok Live functions to start your own TikTok Live
    Marketing on Xiao Hong Shu
    • Learn how to create and manage an account on Xiao Hong Shu
    • Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities
    • Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts
    • Develop targeted and localised marketing strategies aligned with language, cultural and social differences
    • Hands-on practical to use in-app photo and video editing features to create posts
    • Master optimisation strategies to maximise outreach of postings
    • Learn about the various types of advertising and e-commerce options on Xiao Hong Shu
    • Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns
    Google Analytics
    Search Engine Marketing (SEM)
    Search Engine Optimisation (SEO)
    Google Analytics
    • Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
    • Analyse insights of visitor behaviour and optimise your website for goal conversions
    • Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
    • Learn how to create a Google Analytics account and install Google Analytics to your business website
    • Set up Google Analytics with customised tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
    Search Engine Marketing (SEM)
    • Understand the difference between free and paid marketing on search engines
    • Learn the various paid marketing platforms and services available for businesses in Singapore, including Google Pay Per Click Campaigns, Google Display Network & Google Shopping Ads
    • Learn how to setup and launch Google Pay-Per-Click Campaign based on industry best practices
    • Identify poor-performing ads and optimisation techniques to improve ad performance
    • Determining profitability of Pay-Per-Click campaigns based on metrics such as click-through rates, conversion rates and return on ad spend
    Search Engine Optimisation (SEO)
    • Understand how Search Engine Optimisation (SEO) works and how Google algorithm updates impact your website ranking
    • Conduct SEO audits as well as perform keyword research to identify potential keywords with high search demand
    • Manage and improve on-page SEO using title tags, domain URLs, meta descriptions and image optimisation to enhance visibility on SERPs
    • Explore off-page SEO strategies such as creation of valuable backlinks, social media marketing, guest content, forum posting, and local listing, to increase your website ranking on Google
    • Track, measure and improve ROI on SEO campaigns through keyword ranking reports
    Improve Digital Marketing With Content Strategies
    Create Attractive Animated Artworks with Powtoon
    Take Impactful Photos with Your Smartphone
    Social Media Marketing with Video Creation
    Improve Digital Marketing With Content Strategies
    • Understand content types based on the latest market trends and how they can use to drive positive results
    • Learn what is digital storytelling and how it can convey your brand message
    • Learn how to conceptualize content ideas to achieve marketing goals
    • Learn how to create an effective content marketing campaign to increase traffic and conversions for higher sales and engagement
    • Analyze key insights and data from campaigns to produce better content for future campaigns
    Create Attractive Animated Artworks with Powtoon
    • Develop a compelling storyboard for effective audience engagement
    • Learn how to create attractive animation artwork with easy-to-use free tools such as Canva and Powtoon to stand out from competitors
    • Hands-on practical session to create an animation artwork via Powtoon and Canva
    • Understand key principles of design and apply them to digital animations
    • Review and improve the created animation artwork to better meet business objectives
    Take Impactful Photos with Your Smartphone
    • Develop a mood board to standardise how photos should be taken and portrayed to enhance uniformity and corporate identity
    • Apply photography techniques like the rule-of-third, depth-of-field, and framing to achieve your desired shot composition
    • Learn how to use your mobile phone camera in different environments (indoor and outdoor) and lighting conditions to achieve professional and high-quality photos for digital platforms and digital marketing
    • Hands-on practical session for both indoor and outdoor photo shoots to create compelling and attractive photos
    • Use free photo editing tools like Pixlr to edit and enhance photos for digital marketing
    Social Media Marketing with Video Creation
    • Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more.
    • Identify which social media platform is ideal for your marketing goals
    • Learn how to set up and run effective social media campaigns to attract new customers and engage
      existing customers
    • Learn basic filming techniques to create professional looking videos with a smartphone
    • Learn how to use free video editing applications like InShot for post-production processes like adding
      enhancements and visual effects
    • Learn in-demand and practical skills you can apply to your work or side hustle — from industry
      professionals with on-the-ground job experience
    • Learn relevant strategies, tips and tricks directly from industry insiders to maximise your career
      prospects and make your resume more attractive to employers
    Effective Selling Skills
    Effective Presentation Skills
    Effective People Management
    Effective Selling Skills
    • Understand the sales cycle and the psychology behind purchasing decisions to develop an effective sales strategy
    • Develop the right mindset, characteristics and attitude to hit your sales targets
    • Learn how to qualify prospects and create good first impressions in sales conversations
    • Learn how to follow up on leads and best practices to keep a sales lead warm without annoying the prospect
    • Learn valuable closing techniques to overcome potential objections and achieve a successful sale
    Effective Presentation Skills
    • Learn how to structure your presentations in a logical, easy-to-understand and engaging manner
    • Understand how to speak clearly and confidently and how to vary your voice, tone, pace and volume during a presentation
    • Learn how to use body language, equipment and resources at your disposal to communicate and reinforce your message
    • Learn time management skills to ensure you deliver a presentation within a timeframe and respond to audience questions appropriately
    • Be able to objectively evaluate the effectiveness of a presentation
    Effective People Management
    • Understand how to evaluate team competency requirements based on existing or future business plans
    • Understand the manager’s roles and accountabilities when it comes to implementing talent management processes
    • Know the models, methods and tools available for assessing and managing talent, as well as how to use them
    • Understand how to identify learning opportunities and provide support to facilitate the development of new skills
    • Set realistic goals for talent development and identify potential areas of improvement

    Secure your key to opening the doors to
    Greater Career Opportunities today!

    Commentary: Not just Big Tech – there are tech talent opportunities aplenty in ‘non-tech’ sectors

    “Tech jobs aren’t just in Big Tech giants and the start-up scene; it’s increasingly becoming integral to all industries and functions. Other industries such as manufacturing, healthcare, food and beverage, and HR continue to seek tech talent to deepen their digital capabilities and adopt newer ways of working.

    Employers are even starting to eliminate university degrees from their hiring criteria. While skills-based hiring doesn’t make degrees redundant, skills are skills – no matter how or where they are acquired.

    By investing in a talent pipeline with in-demand skills like data analytics and digital marketing, businesses can build a resilient and recession-proof workforce of tech talent.”

    Office workers walk out for a lunch break in Singapore's Raffles Place business district on Oct 6, 2022. (File photo: AFP/Roslan Rahman)
    "Office workers walk out for a lunch break in Singapore's Raffles Place business district on Oct 6, 2022. (File photo: AFP/Roslan Rahman)"

    FirstCom Academy Certifications

    Receive 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF) for every programme that you complete! Upon successful completion, you will also be certified as a Social Media Advertising Professional or a Google Marketing Professional.

    NICF and WSQ Certifications

    The WSQ and NICF certifications are nationally-recognised to show employers that you have demonstrated competency in the stated skills. With the certifications, you’ll be more eligible for promotions, better equipped to enter a new sector, or secure new job roles!
    Receive a Statement of Attainment issued by WSQ/NICF when you acquire each skill set under our programmes!

    Individual Subsidies

    Find out more about the eligible funding and subsidies available for you today!
    Singapore Tech Salaries May Soar Up to 30% in Two Years: ST

    Technology-sector salaries in Singapore are set to soar in the next couple of years amid a hiring boom particularly in finance, according to the Straits Times.

    Recruitment agencies see pay rises of 15% to 30% in the next one to two years, up from about 10% to 15%, the ST reported on Tuesday. That’s expected amid a hiring boom as companies work on their digital transformation, Randstad’s Clarence Quek told the ST. Startups and Chinese tech firms expanding in Singapore are also competing for tech talent, the paper said.

    Ready to invest in a brighter future?

    Find out more information on our programmes and certifications from our Education Consultants today!


      Siti F.
      Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
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      Brendon H
      I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
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      Eugenie Deany Diepenhorst
      Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
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      Hannah Chan
      Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
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      Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
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      Carol Aw
      Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
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      Yun Xuan
      Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
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      stage rem
      The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
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      Littlestarz 81
      The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
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      yunwei lee
      It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
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      Evan Rajoo
      This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
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      alice show
      Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
      View More

      Industry-vetted and ACTA/ACLP-certified Trainers

      Learn the best practices and actionable strategies of Digital Marketing from proven industry experts who have handled more than a million dollar in advertising budget. Get valuable insights as they incorporate real-life SME case studies into the curriculum.

      SkillsFuture course trainers in Singapore
      Learn in-demand skills from approved training organisation in Singapore

      ACTA/ACLP-certified trainers with actual industry experience handling more than a million dollar in advertising budget.

      SME companies in Singapore

      Ability to incorporate real-life Singapore SME case studies into the curriculum

      SkillsFuture courses from approved training organisation in Singapore

      Specialised Digital Marketing Programmes that empower learners to independently execute omnichannel marketing campaigns

      Conducive Learning Environment

      Kallang Way

      Kallang Way Training Center

      158 Kallang Way, #03-05 Performance Building, Singapore 349245
      Capacity: 20 trainees

      Woods Square Training Center

      6 Woodlands Square, #07-01 Woods Square Tower 2, 737737
      Capacity: 20 trainees
      Shuttle Bus
      Tea Breaks

      Start Your Learning Journey with
      FirstCom Academy Today

      Accelerate your learning and pick up in-demand skills with practical training courses taught by industry veterans.