Increase Your Job Interview Chances By
Up To 50% with Professional Certifications!

Equip yourself with essential digital marketing skill sets and certifications in just 7.5 days to boost your employability today!

What Are Digital Skills & Why Are They Important?

From social media marketing to data analysis, search engines, content creation and more — digital skills refer to the knowledge and ability to perform tasks and solve problems in today’s online world.

In the wake of the COVID-19 pandemic, many businesses have accelerated their digital transformation efforts to adapt to the new normal. However, most of these companies do not have employees with the necessary digital skills to make these efforts successful. For job seekers, acquiring digital skill sets to fill these gaps is key to making yourself highly employable.

Increased Employability

Digital skills demonstrate your ability to use technology to solve problems — increasing your chances of getting hired in a competitive job market.

Improved Productivity

Digital skills help you work smarter by accomplishing more in less time, leading to better performance reviews, increased job satisfaction and better compensation.

Adaptability and Job Security

Learning digital skills can help you pick up new technologies quickly and efficiently. This makes you resilient to future changes in the industry, improving job security.

Career Advancement

Learning digital skills can lead to future job opportunities and advancements as companies look for experienced specialists in digital roles.

Effective Digital Advertising with Push & Pull Marketing

Pull Marketing – Google

Google’s search results is a fixed template that businesses can leverage on to connect with motivated searches. Through Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) efforts, brands can appear reactively to keywords that motivated consumers search on Google. By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.
Google Marketing Programme
  • Google Analytics
  • Search Engine Marketing (SEM)
  • Search Engine Optimisation (SEO)

Push Marketing – Social Media

Today, there are 5.3 million active social media users in Singapore spending an average of 2 hours per day on platforms such as Facebook, Instagram, TikTok and LinkedIn. Advertising on these platforms allows businesses to reach to their target audiences at the exact moment when they are ready to consume content presented to them.
Social Media Advertising Programme
  • Facebook & Instagram Advertising
  • TikTok Fundamentals & Advertising
  • TikTok E-Commerce (TikTok Shop)
  • LinkedIn Marketing
  • Xiao Hong Shu Marketing

Schedule a non-obligatory chat with our friendly Education Consultants to find out how getting certified in push and pull marketing skills can help increase your job interview chances by up to 50%!

WSQ Digital Marketing Skills

Social Media Advertising Programme
Google Marketing Programme
Digital Content Creator Programme
Facebook & Instagram Advertising
TikTok Fundamentals & Advertising
LinkedIn Marketing
TikTok E-Commerce: Selling on TikTok Shop
Marketing on Xiao Hong Shu
Facebook & Instagram Advertising
  • Learn best practices for setting up Facebook Ad Manager Account to start running advertisements
  • Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate & Conversion Rate
  • Understand advertisement placements on Facebook and where you should appear to reach out to your target audience
  • Find out what advertisements your competitors are running via Facebook Page Transparency
  • Protect your advertising budget by identifying low-performing advertisements and implement optimisation techniques to generate better results
TikTok Fundamentals & Advertising
  • Introduction to types of TikTok pages (personal / business) and how to create the respective pages for your marketing goals and objectives
  • Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
  • Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
  • Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
  • Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
  • Introduction to TikTok creator marketplace
LinkedIn Marketing
  • Learn how to create a LinkedIn page from scratch and best practices to maintain a positive brand image for yourself or your company
  • Understand and use LinkedIn Campaign Manager to publish and manage ads
  • Understand and use LinkedIn Analytics to track and understand data on your page’s performance
  • Use integrated marketing automation tools like Canva/Hootsuite/Slideshare with LinkedIn to share content and increase audience engagement
  • Understand how to use metrics on LinkedIn Analytics to evaluate campaign effectiveness and calculate ROI
TikTok E-Commerce: Selling on TikTok Shop
  • Introduction to TikTok Shop and TikTok’s marketing features
  • Learn how to set up your TikTok Shop according to best practices
  • Understand how to use TikTok Seller Center to add products and link bank accounts
  • Learn how to use Seller Center to create promotions and vouchers for your TikTok Shop
  • Learn how to process and fulfill orders from TikTok Shop, from order confirmation to logistics deployment
  • Engage TikTok influencers for affiliate marketing to promote your brand on TikTok
  • Demonstration on how to use TikTok Live functions to start your own TikTok Live
Marketing on Xiao Hong Shu
  • Learn how to create and manage an account on Xiao Hong Shu
  • Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities
  • Identify and analyse the social and cultural factors that can impact Chinese and International marketing efforts
  • Develop targeted and localised marketing strategies aligned with language, cultural and social differences
  • Hands-on practical to use in-app photo and video editing features to create posts
  • Master optimisation strategies to maximise outreach of postings
  • Learn about the various types of advertising and e-commerce options on Xiao Hong Shu
  • Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns
Google Analytics
Search Engine Marketing (SEM)
Search Engine Optimisation (SEO)
Google Analytics
  • Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
  • Analyse insights of visitor behaviour and optimise your website for goal conversions
  • Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
  • Learn how to create a Google Analytics account and install Google Analytics to your business website
  • Set up Google Analytics with customised tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics
Search Engine Marketing (SEM)
  • Understand the difference between free and paid marketing on search engines
  • Learn the various paid marketing platforms and services available for businesses in Singapore, including Google Pay Per Click Campaigns, Google Display Network & Google Shopping Ads
  • Learn how to setup and launch Google Pay-Per-Click Campaign based on industry best practices
  • Identify poor-performing ads and optimisation techniques to improve ad performance
  • Determining profitability of Pay-Per-Click campaigns based on metrics such as click-through rates, conversion rates and return on ad spend
Search Engine Optimisation (SEO)
  • Understand how Search Engine Optimisation (SEO) works and how Google algorithm updates impact your website ranking
  • Conduct SEO audits as well as perform keyword research to identify potential keywords with high search demand
  • Manage and improve on-page SEO using title tags, domain URLs, meta descriptions and image optimisation to enhance visibility on SERPs
  • Explore off-page SEO strategies such as creation of valuable backlinks, social media marketing, guest content, forum posting, and local listing, to increase your website ranking on Google
  • Track, measure and improve ROI on SEO campaigns through keyword ranking reports
Improve Digital Marketing With Content Strategies
Create Attractive Animated Artworks with Powtoon
Take Impactful Photos with Your Smartphone
Social Media Marketing with Video Creation
Improve Digital Marketing With Content Strategies
  • Understand content types based on the latest market trends and how they can use to drive positive results
  • Learn what is digital storytelling and how it can convey your brand message
  • Learn how to conceptualize content ideas to achieve marketing goals
  • Learn how to create an effective content marketing campaign to increase traffic and conversions for higher sales and engagement
  • Analyze key insights and data from campaigns to produce better content for future campaigns
Create Attractive Animated Artworks with Powtoon
  • Develop a compelling storyboard for effective audience engagement
  • Learn how to create attractive animation artwork with easy-to-use free tools such as Canva and Powtoon to stand out from competitors
  • Hands-on practical session to create an animation artwork via Powtoon and Canva
  • Understand key principles of design and apply them to digital animations
  • Review and improve the created animation artwork to better meet business objectives
Take Impactful Photos with Your Smartphone
  • Develop a mood board to standardise how photos should be taken and portrayed to enhance uniformity and corporate identity
  • Apply photography techniques like the rule-of-third, depth-of-field, and framing to achieve your desired shot composition
  • Learn how to use your mobile phone camera in different environments (indoor and outdoor) and lighting conditions to achieve professional and high-quality photos for digital platforms and digital marketing
  • Hands-on practical session for both indoor and outdoor photo shoots to create compelling and attractive photos
  • Use free photo editing tools like Pixlr to edit and enhance photos for digital marketing
Social Media Marketing with Video Creation
  • Explore popular social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and more.
  • Identify which social media platform is ideal for your marketing goals
  • Learn how to set up and run effective social media campaigns to attract new customers and engage
    existing customers
  • Learn basic filming techniques to create professional looking videos with a smartphone
  • Learn how to use free video editing applications like InShot for post-production processes like adding
    enhancements and visual effects
  • Learn in-demand and practical skills you can apply to your work or side hustle — from industry
    professionals with on-the-ground job experience
  • Learn relevant strategies, tips and tricks directly from industry insiders to maximise your career
    prospects and make your resume more attractive to employers

Government & Industry-Recognised Professional Certifications

FirstCom Academy Certifications

Receive 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF) for every programme that you complete! Upon successful completion, you will also be certified as a Social Media Advertising Professional or a Google Marketing Professional.

NICF and WSQ Certifications

The WSQ and NICF certifications are nationally-recognised to show employers that you have demonstrated competency in the stated skills. With the certifications, you’ll be more eligible for promotions, better equipped to enter a new sector, or secure new job roles!
Receive a Statement of Attainment issued by WSQ/NICF when you acquire each skill set under our programmes!

Individual Subsidies

Find out more about the eligible funding and subsidies available for you today!
Do you know ?

There are more than 64,634 job openings in Singapore that require Digital Skill Sets as of January 2023!

Ready to invest in a brighter future?

Find out more information on our programme and certifications from our Education Consultants today!


Learners' Testimonials

Rated 4.8 by more than 3,600 Learners on Google Review

Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
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Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
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Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
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Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
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Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
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Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
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Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
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stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
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Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
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yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
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Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
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alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
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Learn From Industry Veterans & Experts

FirstCom Academy is the training arm and subsidiary of FirstCom Solutions — Singapore’s largest Go-Digital agency with over 12 years of experience helping SMEs succeed online. Drawing from first-hand experience servicing over 8,000 web clients and 2,000 digital marketing clients, FirstCom Academy was created in response to recurring knowledge and skills gaps faced by clients in today’s digital age.

Using our agency expertise, FirstCom Academy curates short and effective courses incorporating real-world case studies from our own clients. Learners will go beyond basic theoretical knowledge to learn applicable skills that will improve their employability or business outcomes, and in turn set them up for a better future.

ACTA/ACLP-certified trainers with actual industry experience handling more than a million dollar in advertising budget.

Ability to incorporate real-life Singapore SME case studies into the curriculum

Specialised Digital Marketing Programmes that empower learners to independently execute omnichannel marketing campaigns

Conducive Learning Environment

Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center

Kallang Way Training Center

158 Kallang Way, #03-05 Performance Building, Singapore 349245
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center

Woods Square Office Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, 737737
Shuttle Bus

FREE shuttle bus services

We provide complimentary shuttle bus service to Kallang Way Training Center. Every Monday to Friday 8.30am From Serangoon MRT!
Tea Breaks

Food & Refreshments

Lunch / Dinner will be provided each day to our learners.

Start Your Learning Journey with
FirstCom Academy Today

Accelerate your learning and pick up in-demand skills with practical training courses taught by industry veterans.