On August 13, 2023, our team at FirstCom Academy was thrilled to unveil our newly launched Storytelling Techniques and Theories for Effective Content Advertising course during our Digital Skills & Employability Fair held at Waterway Point.
The course was specially co-created with veteran Mediacorp producer Mr. Jack Neo and his team at J Team Productions, to nurture a new generation of creative talent adept at conceptualising and producing advertising content across digital platforms.
Jack Neo, who is well-known in Singapore for his popular films and shows, emphasised to the audience about the need of lifelong learning today. His advice was simple: never stop acquiring new skill sets to keep yourself relevant and updated.
The Rapid Rise of Creative Content
The launch of the Storytelling Techniques and Theories for Effective Content Advertising course represents the growing importance and demand for unique and interactive content in today’s digital world. As traditional advertising methods become less effective, the demand for creative digital content has reached an all-time high.
The new course aims at equipping young talent with the skills required to produce attractive advertising content across various digital platforms. To remain competitive in this fast-paced industry, the priority should be on continuous learning and adaptability. After attending the Storytelling Techniques and Theories for Effective Content Advertising course, learners will be able to equip themselves with the creative skills to align with where advertising is headed, not where it has been.
Gearing Up for the Future of Advertising
Digital advertising spend is rapidly outpacing traditional channels. Businesses advertising skills have to improve in order to connect with digitally savvy audiences. Our Digital Content Creation and Strategies Programme focuses on developing flexible skill sets for a world of interactive, multi-platform entertainment, helping learners think out of the box and equipping them with the necessary skill sets to craft compelling content that resonates with their target audiences and ultimately drives engagement and conversions.
A Partnership for Success
The collaboration between FirstCom Academy, Jack Neo and J Team Productions is a perfect blend of education, industry experience, and creative excellence.
Jack Neo’s expertise and knowledge in the media industry, along with FirstCom Academy’s reputation for providing quality education, make this course a powerful tool for those aspiring to carve a niche in the world of digital advertising.
With a strong emphasis on real-world application, learners are not just taught concepts, but are also given opportunities to apply what they have learned, gaining invaluable hands-on experience.
Develop In-Demand Skills in Creative Content Advertising
FirstCom Academy’s new Storytelling Techniques and Theories for Effective Content Advertising course provides proven techniques employed by Singapore’s premier production house, J Team Productions, to develop exciting plots and powerful narratives that captivate your audience and drive the success of your brand’s advertising.
Through hands-on projects, learners will acquire sought-after skills in areas including:
- Copywriting for visual media
- Video production
- Social media engagement
- Omni-channel content creation
Learners will gain hands-on experience in creating an integrated advertising campaign, from its conceptualisation to its implementation. Upon graduation, they will receive a WSQ Statement of Attainment to certify that they have successfully acquired the skill set.
This validates their new competencies to employers. Whether you are a student seeking specialised training, or a professional aiming to upgrade your skills, the courses at FirstCom Academy assists you in developing expertise that will be highly valued in the workforce.
To find out more about the Creative Content Advertising Programme, please visit: https://www.fca.edu.sg/course/storytelling-for-content-advertising/
Unleash Your Creative Potential
In our digital-first media landscape, creative content expertise promises exciting career opportunities.
Through this first-of-its-kind program, unlock in-demand skills from industry experts. Turn creativity into a valued asset at leading companies.
Visit https://www.fca.edu.sg/course/storytelling-for-content-advertising/ to find out more and enroll.
Get ahead of advertising trends and unleash your talents within a booming industry. Now is the time to reskill for the future with this one-of-a-kind course.
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