Introduction
As a trusted training provider and leading Singaporean brand, FirstCom Academy had the honour of being an exhibitor and sponsor in FLAsia 2024: a marketplace for leading brands to make connections, show their biggest and brightest concepts, and gain opportunities for brand expansion in the Asian business landscape.
We were proud to make our mark at FLAsia 2024 with industry giants like Avex Asia, Bandai Namco, Disney, Dian Xiao Er, Lee Wee & Brothers, and many more!
FirstCom Academy’s Exhibition
One topic on everyone’s lips at FLAsia 2024 was the impact of technology on businesses, as well as tech-driven franchising solutions. Knowing this, our message at FLAsia 2024 was crystal-clear: businesses are made of people; and business strategies need knowledgeable, upskilled personnel to execute tech-driven solutions.
For three days, our Education Consultants engaged event-goers at Sands Expo & Convention Centre with their on-the-ground knowledge and experience of how countless businesses and workers have maximised their potential and achieved growth by training in fundamental digital skills.
We also had many fruitful conversations that motivated us to continue innovating fresh ideas to help businesses, and seeking new avenues to reach a wider audience.
Panel Discussion
Our exhibit aside, a crowning highlight of FLAsia 2024 was our presence at the Strategies for Enhancing Your Franchise’s Online Presence panel.
Our Head of Enterprise Sales, Daryl Ng, took to the stage as a panellist alongside Jeffrey Lim, Deputy CEO, Liao Fan Hawker Chan (Global) Pte. Ltd.; and Nisa Suhaimy, Associate Director, WE Communications. Together, the trio exchanged their thoughts on how social media and digital tools have changed the way businesses market and operate themselves, and how to effectively set up an online presence as a brand.
In his work as Head of Enterprise Sales, Daryl has had the opportunity to speak to many franchise owners and business heads from a vast variety of industries on how tech has changed the business landscape forever.
With these experiences, Daryl’s key insight was that businesses should first evaluate the cost of customer acquisition, customer lifetime value, and frequency of customer spending before investing heavily in digital marketing strategies.
Contributing to Better Futures at FLAsia 2024
FLAsia 2024 was a true celebration of the distinctive innovation, tenacity, and wisdom that Asia and its brands have to offer. Every booth we visited was brimming with potential, as well as astounding concepts that we are truly excited to see the development of.
Behind the exhibits, boots, and panels of every marketplace like this however, are an event’s true highlights: the people. At FL Asia, we had the unique opportunity to engage people in businesses all over Asia and the world. This confirmed our belief that upskilling and lifelong learning to stay relevant is a theme that many others around the world share – and not just a ‘uniquely Singaporean’ issue. Our exchange of values and insights only served to bring us a step closer to our mission: to create better futures for people everywhere.
