Get up to 70% subsidy Sign up for our digital marketing and web design courses now!

Effective Leadership Programme

Become an excellent communicator, confident presenter and team motivator. Following the footsteps of Fortune 500 CEOs who started out in sales — develop powerful sales, presentation and people management skills that’ll transform you into an effective leader at your workplace.

Supported by
Are you a salesperson struggling to convince customers? Or a Project Consultant who finds it difficult to sell your ideas to clients? What about as a manager - can you afford the costs of losing employees due to poor people management?

Stand Out with Powerful Sales, Presentation and People Management Skills

When you know how to sell, present and manage people — you set yourself up to become a leader and a successful business owner.

These soft skills are applicable across any industry and intricately linked with personal as well as business success. Gain a significant competitive advantage and distinguish yourself from others by learning how to be an effective leader that can establish strong connections and influence decisions.

45%*
of Singaporean companies say growing revenue and attracting talent are key to succeeding in today’s business environment.
DO YOU KNOW?

Nearly 20%** of CEOs from today’s Fortune 500 companies started out in sales where they perfected their communication skills over time. The common traits these great leaders share? They’re all excellent communicators, captivating presenters and team motivators.

Samuel Palmisano
CEO, IBM
Nick Woodman
CEO, GoPro
William C. Weldon
CEO, Johnson and Johnson
Howard Schultz
CEO, Starbucks
*Source: Singapore Business Federation, National Business Survey 2021/2022
**Source: Forbes Article, The Path To Becoming A Fortune 500 CEO

Build Rapport Effortlessly –
Selling and Presentation Skills

From first impressions to subsequent sales pitches, rapport can be the deciding factor between rejection or closing a sale. It is also the foundation for nurturing long-term customer relationships and improving each customer’s lifetime value for a business. Strong selling and presentation skills are key to quickly establishing rapport to tear down potential barriers to purchase and earn customer buy-in.

With the selling and presentation skills acquired through our programme, businesses will be able to equip their sales team with the skills and strategies to significantly increase lead quality and close more sales.

Nurture and Retain Talent – People Management

Successful organisations need leaders at all levels. A key characteristic of a great leader is the ability to manage people under them. In the workplace, this means being able to identify talents, giving them ample opportunity to shine, as well as setting realistic goals and meaningful areas of improvement.

With the people management skills acquired through our programme, businesses can develop strong leaders who can inspire teams whilst developing and retaining existing talent.

Stand out from the crowd and
Be Crowned a leader today!

Course Outlines

Course Outlines

Effective Selling Skills
Effective Presentation Skills
Effective People Management
Effective Selling Skills
  • Understand the sales cycle and the psychology behind purchasing decisions to develop an effective sales strategy
  • Develop the right mindset, characteristics and attitude to hit your sales targets
  • Learn how to qualify prospects and create good first impressions in sales conversations
  • Learn how to follow up on leads and best practices to keep a sales lead warm without annoying the prospect
  • Learn valuable closing techniques to overcome potential objections and achieve a successful sale
Effective Presentation Skills
  • Learn how to structure your presentations in a logical, easy-to-understand and engaging manner
  • Understand how to speak clearly and confidently and how to vary your voice, tone, pace and volume during a presentation
  • Learn how to use body language, equipment and resources at your disposal to communicate and reinforce your message
  • Learn time management skills to ensure you deliver a presentation within a timeframe and respond to audience questions appropriately
  • Be able to objectively evaluate the effectiveness of a presentation
Effective People Management
  • Understand how to evaluate team competency requirements based on existing or future business plans
  • Understand the manager’s roles and accountabilities when it comes to implementing talent management processes
  • Know the models, methods and tools available for assessing and managing talent, as well as how to use them
  • Understand how to identify learning opportunities and provide support to facilitate the development of new skills
  • Set realistic goals for talent development and identify potential areas of improvement

Be Formally Certified in Professional Leadership

Receive 3 SkillsFuture WSQ Statement of Attainment and 3 Certificates of Completion by FirstCom Academy upon programme completion. Be also certified to be formally trained in Professional Leadership!
Certificate
The WSQ SkillsFuture Statement of Attainment is a nationally recognised credential that helps employers verify an individual’s competency in the stated skills. This enables individuals to be eligible for promotions, enter a new sector or find new job roles.
Receive a Statement of Attainment issued by WSQ when you acquire each skill set!
Effective Leadership Programme

Effective Leadership Programme

Modules 

Duration
6 Days (48 Hours)
Full Programme Fee
$2,400.00
Corporate
Individual
SMEs
Full Course Fees

$2,400.00

Up to 70% Subsidy by SkillsFuture Singapore

– $1,680.00

Course Fees Payable

$720.00

Non-SMEs
Full Course Fees

$2,400.00

Up to 50% Subsidy by SkillsFuture Singapore

– $1,200.00

Course Fees Payable 

$1,200.00

Additional Support
Additional Support via Absentee Payroll

$216.00

Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit

$648.00

  • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
  • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

SME Eligibility Criteria

– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Citizens aged 40 years and above
Full Course Fees

$2,400.00

Up to 70% Subsidy by SkillsFuture Singapore

– $1,680.00

Course Fees Payable 

$888.00

Singapore Citizens (21 – 39 years old) & PR
Full Course Fees

$2,400.00

Up to 50% Subsidy by SkillsFuture Singapore

– $1,200.00

Course Fees Payable

$1,368.00

Additional Support
SG Citizens aged 25 and above can use SkillsFuture Credits to offset course fees payable

SG Citizens below 31 years old can use PSEA to offset course fees payable

MOE logo

Up to 50% reimbursement on cash outlay for NTUC UTAP membersNTUC UTAP logo
  • Course fees payable is subject to 7% GST charged based on the full course fees before subsidy.
  • Absentee payroll is claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • Subjected to individual company’s budget availability for SkillsFuture Enterprise Credit (SFEC). For more information, please refer to https://www.enterprisejobskills.gov.sg/content/upgrade-skills/sfec.html

*Nett Fees Payable are inclusive of GST charged based on the full course fees.

Stand out from the crowd and
Be Crowned a leader today!

Why

Learners' Testimonials

Rated 4.8 by more than 1,400 Learners on Google Review

Discover what other course participants say about FirstCom Academy's training programs
S
Siti F.
Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.
View More
B
Brendon H
I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!
View More
Eugenie Deany Diepenhorst
Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.
View More
H
Hannah Chan
Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!
View More
J
Joelle
Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.
View More
C
Carol Aw
Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.
View More
Y
Yun Xuan
Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.
View More
s
stage rem
The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!
View More
L
Littlestarz 81
The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!
View More
yunwei lee
It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.
View More
Evan Rajoo
This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.
View More
a
alice show
Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.
View More
Trainers

Industry-vetted and ACTA/ACLP-certified Trainers

Learn the best practices and actionable strategies of Digital Marketing from proven industry experts who have handled more than a million dollar in advertising budget. Get valuable insights as they incorporate real-life SME case studies into the curriculum.

ACTA/ACLP-certified trainers with actual industry experience handling more than a million dollar in advertising budget.

Ability to incorporate real-life Singapore SME case studies into the curriculum

Specialised Digital Marketing Programmes that empower learners to independently execute omnichannel marketing campaigns

Environment

Conducive Learning Environment

Each training center houses 5 classrooms, each suited for a class size of 20 learners.

Kallang Way
Woodlands

Kallang Way Training Center

158 Kallang Way, #03-05 Performance Building, Singapore 349245
Capacity: 20 trainees
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center
Kallang Way Training Center

Woods Square Training Center

6 Woodlands Square, #07-01 Woods Square Tower 2, 737737
Capacity: 20 trainees
Woods Square Training Center
Woods Square Training Center
Woods Square Training Center
Woods Square Training Center
Woods Square Training Center
Shuttle Bus

Free Shuttle Bus
To Kallang Way

Every Mon – Fri 8.30am
from Serangoon

Tea Breaks

Lunch +
2x Tea Breaks

will be provided each day!

Start Your Learning Journey with
FirstCom Academy Today

Accelerate your learning and pick up in-demand skills with practical training courses taught by industry veterans.