Upskill Your Way To Bigger
Paychecks. Secure a Better Future In Just 2.5 Days!

Acquire essential digital advertising skillsets to earn passive income and secure a better future. Be part of this game changing industry today!

Digital Marketing Jobs

Do You Know:

There are more than 64,000 Digital Marketing jobs

in the Market as of October 2022!

Global Digital Advertising and Marketing Market to Reach
$786.2 Billion by 2026.

Source: https://sg.finance.yahoo.com/

Be Certified to set foot into the Booming Digital Marketing Industry!

Find out more about the essential digital skills you can acquire through our WSQ-certified programme that can help you achieve your career goals!

Why is the entire economy now focusing on Digital Advertising?

Digital advertising has now allowed businesses to reach out to consumers at a much lower cost compared to traditional advertising and lowered the barrier of entry to advertising. The ease of tapping onto digital marketing channels such as Facebook, Instagram, TikTok and even the world’s largest search engine Google, is a game changer for SMEs who are now able to compete on the same landscape as the bigger players. With social media and Google being the prevalent sources of information and entertainment, it becomes essential for both businesses and individuals to acquire the skills to maximise outreach and sales through these channels.

Digital Advertising

Effective Digital Advertising with Push & Pull Marketing

Pull Marketing – Google

Google’s search results is a fixed template that businesses can leverage on to connect with motivated searches. Through Search Engine Marketing (SEM) or Search Engine Optimisation (SEO) efforts, brands can appear reactively to keywords that motivated consumers search on Google. By bidding for the right keywords with the right demand, a brand can appear on the number 1 spot on Google page one almost instantaneously.

With the Google Marketing skills acquired through our programme, businesses will be able to identify cost-effective keywords and bring their website to number 1 of Google Search results!

Push Marketing – Social Media

Today, there are 5.3 million active social media users in Singapore spending an average of 2 hours per day on platforms such as Facebook, Instagram, TikTok and LinkedIn. Advertising on these platforms allows businesses to reach to their target audiences at the exact moment when they are ready to consume content presented to them.

With the social media advertising skills acquired through our programme, businesses will be able to create eye-catching content that will gain 375,000 impressions with just a $1,000 advertising spend in 30 days!

Open up doors to the Booming Digital Advertising industry today!

Enquire Now

Digital Advertising Essential Skills

Programme Outlines

Social Media Advertising Programme

Google Marketing Programme

Facebook & Instagram Advertising

TikTok Fundamentals & Advertising

LinkedIn Marketing

Facebook & Instagram Advertising

Learn best practices for setting up Facebook Ad Manager Account to start running advertisements
Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate & Conversion Rate
Understand advertisement placements on Facebook and where you should appear to reach out to your target audience
Find out what advertisements your competitors are running via Facebook Page Transparency
Protect your advertising budget by identifying low-performing advertisements and implement optimisation techniques to generate better results

TikTok Fundamentals & Advertising

Introduction to types of TikTok pages (personal / business) and how to create the respective pages for your marketing goals and objectives
Explore the in-built video editing functions on TikTok and create compelling videos with additions like filters, effects, stickers, texts and royalty-free music
Learn how to use free productivity software like TikTok Ads Manager to streamline and automate tasks during the management of ad campaigns
Plan, implement and evaluate an effective TikTok campaign that maximises Return-Of-Investment (ROI)
Understand how to use the report function on TikTok to collect and read data from past campaigns in order to optimise future campaigns and achieve better conversion rates
Introduction to TikTok creator marketplace

LinkedIn Marketing

Learn how to create a LinkedIn page from scratch and best practices to maintain a positive brand image for yourself or your company
Understand and use LinkedIn Campaign Manager to publish and manage ads
Understand and use LinkedIn Analytics to track and understand data on your page’s performance
Use integrated marketing automation tools like Canva/Hootsuite/Slideshare with LinkedIn to share content and increase audience engagement
Understand how to use metrics on LinkedIn Analytics to evaluate campaign effectiveness and calculate ROI

Google Analytics

Search Engine Marketing (SEM)

Search Engine Optimisation (SEO)

Google Analytics

Learn Google Analytics best practices to set goals to monitor and evaluate traffic performance on your website
Analyse insights of visitor behaviour and optimise your website for goal conversions
Interpret marketing insights about competitors and market benchmarks to improve website performance for better lead / sales conversions
Learn how to create a Google Analytics account and install Google Analytics to your business website
Set up Google Analytics with customised tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics

Search Engine Marketing (SEM)

Understand the difference between free and paid marketing on search engines
Learn the various paid marketing platforms and services available for businesses in Singapore, including Google Pay Per Click Campaigns, Google Display Network & Google Shopping Ads
Learn how to setup and launch Google Pay-Per-Click Campaign based on industry best practices
Identify poor-performing ads and optimisation techniques to improve ad performance
Determining profitability of Pay-Per-Click campaigns based on metrics such as click-through rates, conversion rates and return on ad spend

Search Engine Optimisation (SEO)

Understand how Search Engine Optimisation (SEO) works and how Google algorithm updates impact your website ranking
Conduct SEO audits as well as perform keyword research to identify potential keywords with high search demand
Manage and improve on-page SEO using title tags, domain URLs, meta descriptions and image optimisation to enhance visibility on SERPs
Explore off-page SEO strategies such as creation of valuable backlinks, social media marketing, guest content, forum posting, and local listing, to increase your website ranking on Google
Track, measure and improve ROI on SEO campaigns through keyword ranking reports

Just Graduated and Planning Your Career? Time to Upskill!

The world is seeing a great shift in the way we work. The future of work is already here, and with it comes automation and ‘thinking machines’ that are taking on human tasks. As such, companies now look for talents with specialised skills to remain competitive. Covid-19 has also accelerated the adoption of technology in the workplace.

So, if you’ve just graduated and intend to join the workforce soon, don’t leave things to chance. To be prepared for the current economic climate and lengthen your career runway, you have to upskill to seize the opportunities available.

Source: https://content.mycareersfuture.gov.sg/just-graduated-planning-career-time-upskill/

Surveys have revealed that many fresh graduates experienced a rude awakening upon entering the workforce when they discover how lacking their skills are for the jobs they’re in or that they don’t have the right skills for the job they want.

FirstCom Academy Certifications

Receive 3 SkillsFuture WSQ Statements of Attainment under the National Infocomm Competency Framework (NICF) for every programme that you complete! Upon successful completion, you will also be certified as a Social Media Advertising Professional or a Google Marketing Professional.

Programme Fee Subsidies

Corporate Subsidies
SMEs	Non-SMEs
Up to 70% Upfront SkillsFuture Subsidy	Up to 50% Upfront SkillsFuture Subsidy
Additional Support
Absentee Payroll ($4.50/hour)
SkillsFuture Enterprise Credits (SFEC) (Up to 90% auto reimbursement on out-of-pocket cost)

Individual Subsidies
Singapore Citizens (40 years & above)	Singapore Citizens (21 – 39 years old) & PR
Up to 70% Upfront SkillsFuture Subsidy	Up to 50% Upfront SkillsFuture Subsidy
Additional Support
SkillsFuture Credits to offset programme fees for SG citizens aged 25 & above
PSEA to offset programme fees for SG citizens aged 30 & below
NTUC UTAP members have up to 50% auto reimbursement on out-of-pocket cost

SME Eligibility Criteria

– Registered or incorporated in Singapore
– At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
– Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Singapore Tech Salaries May Soar Up to 30% in Two Years: ST

Technology-sector salaries in Singapore are set to soar in the next couple of years amid a hiring boom particularly in finance, according to the Straits Times.

Recruitment agencies see pay rises of 15% to 30% in the next one to two years, up from about 10% to 15%, the ST reported on Tuesday. That’s expected amid a hiring boom as companies work on their digital transformation, Randstad’s Clarence Quek told the ST. Startups and Chinese tech firms expanding in Singapore are also competing for tech talent, the paper said.

Ready to invest in a brighter future?

Find out more information on our programmes and certifications from our Education Consultants today!

Why

Rated 4.8 by more than 3,600 Learners on Google Review

Siti F.

Overall a valuable experience attending Social Media Marketing course. I've attended 3 of the classes and I highly recommend instructors Jeff Goh, Daryl Kang and Moses Simon. All the instructors provide sufficient tools and educational materials to guide us in learning.

Brendon H

I definitely have a better grasp of how to improve Facebook and Instagram Ads now that the training is over. Mo, the trainer, is really helpful and capable of responding to my inquiries. I may gain from the practical approach. The venue was very easy to go to because a free shuttle was offered. It improves the experience of both traveling and attending the course. I'm also going to the LinkedIn and TikTok classes!

Eugenie Deany Diepenhorst

Had a great learning experience about digital marketing which broaden my horizon on how to reach our target market and increase revenue. Our trainer, Moses was very accommodative and he paced the time without making a first-timer like me feeling pressured.

Hannah Chan

Did the Google SEO Course and it was very well facilitated. Great for working adults as it’s only a 2.5 day course, yet comprehensive enough. Good learning environment. Trainer Paul Tan was really knowledgeable and helpful in guiding the class. Would recommend!

Joelle

Attended another marketing course by Paul Tan, Search Engine Optimisation. Had a very good learning experience, concept were properly explained. Paul Tan is a good trainer who’s willing to teach more and friendly as well. A lot of practical examples which helped me to understand all the parts, much appreciated. Highly recommend if you’re interested in google marketing.

Carol Aw

Knowledgeable and helpful trainer for the Facebook course. Approachable and friendly staff. Make my learning experience a wonderful one! Will surely recommend Firstcom to anyone who wants to pursue related course.

Yun Xuan

Gained more Knowledge on LinkedIn marketing and trainer was very friendly in guiding our enquiry. FirstCom Academy also catered food for all students which is a good thing.

stage rem

The courses organised by Firstcom were all very relevant and meets current trends in the market place. SMEs biz owners will definitely benefit from attending these courses which is a necessity to gain edge over competition. In current context knowledge is king!

Littlestarz 81

The best trainer I have met so far & Daryl Kang have a very good attitude to go extra miles on the explanations to ensure his students are fully understand the topics. Definitely will invite friends to join his class in future. Well done & keep it up the good work!

yunwei lee

It was a wonderful experience in FirstCom Academy. The lecturer was really helpful towards us regarding on our questions. The whole programme was really interesting.

Evan Rajoo

This is my first time with FirstCom It has been a very interesting experience while learning something which is new to me. Food was good. Well paced learning method. I am very glad that we had a very good instructor Miss Fern Deng, who is friendly. patience in explaining and making it very clear and understandable.

alice show

Trained by Paul Lim, learnt alot from his training. It will definitely help me in my business on ecommerce platform. Training area is clean & meals are supplied. Good for beginners.

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Industry-vetted and ACTA/ACLP-certified Trainers

Learn the best practices and actionable strategies of Digital Marketing from proven industry experts who have handled more than a million dollar in advertising budget. Get valuable insights as they incorporate real-life SME case studies into the curriculum.